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The Terminator- Blowing up our website to save our strategy

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Presented by Holly Gibson at #PSEWEB 2019.

Published in: Education
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The Terminator- Blowing up our website to save our strategy

  1. 1. THE TERMINATOR Blowing Up Our Website to Save Our Strategy @hollygibson
  2. 2. “How would you manage re-doing our housing website?”
  3. 3. “We have ten admins and over 300 pages of content.”
  4. 4. “Last time we updated Wordpress was never.”
  5. 5. My 6 month website project took 14 months.
  6. 6. Come with me if you want to live.
  7. 7. • Engage your audiences, do research and get approval • How to work with web developers & your team • How to rewrite over 300 pages of content • How to keep your website alive after launch
  8. 8. Part man, part machine?
  9. 9. WHYDO WE NEED ANEW WEBSITE?
  10. 10. • Engage all stakeholders • Ask your audience what they want • But remember stakeholders ≠ audiences • Websites are just a tool WHYDO YOU NEED ANEW WEBSITE? What are the problems our website can help solve? WHYDO WE NEED ANEW WEBSITE?
  11. 11. • Accessibility • Responsive Design • Video • Events Management • Blogs • Accurate Content WHYDO WE NEED ANEW WEBSITE? How will you deliver those messages?
  12. 12. DOYOUR RESEARCH
  13. 13. •Piggy back on surveys •Task-based or Tree testing •Audience journeys DOYOUR RESEARCH Get the Data
  14. 14. DOYOUR RESEARCH STEALFROM THE BEST
  15. 15. GET BUY-IN
  16. 16. Who are the stakeholders, what do they think and what do they want? WHYDO YOU NEED ANEW WEBSITE? GET BUY-IN Keep Satisfied • Meet their needs • Engage & Consult • Increase Level of Interest Key Player • Manage closely • Involve in decision making • Consult regularly Least Important • Minimum Effort • Inform generally Show Consideration • Keep informed • Engage is low risk areas in interest area Interest of Stakeholders Influence of Stakeholders
  17. 17. Help them achieve their goals. WHYDO YOU NEED ANEW WEBSITE? GET BUY-IN
  18. 18. Speak their language. WHYDO YOU NEED ANEW WEBSITE? GET BUY-IN
  19. 19. Speak their language. WHYDO YOU NEED ANEW WEBSITE? GET BUY-IN
  20. 20. CHOOSE YOUR TEAM
  21. 21. • Understands your why • Who manages who? • Clear areas of responsibility (and a contract) • Deadlines • When's the project complete? CHOOSE YOUR TEAM Managing a Website Vendor
  22. 22. Slickplan
  23. 23. Trello
  24. 24. ProofHQ
  25. 25. • Show them the why • Clear responsibilities & ownership • Deadlines CHOOSE YOUR TEAM Managing an Internal Team
  26. 26. • Keep them involved and rooting for you • Update as necessary to show progress CHOOSE YOUR TEAM ManagingYour Stakeholders
  27. 27. CONTENT: CRAPIN, CRAP OUT
  28. 28. CONTENT: CRAPIN, CRAP OUT Plan for Quality • Determine what that means for you • Rewrite everything* • Plan your updates now
  29. 29. CONTENT: CRAPIN, CRAP OUT Quality Process List of every page on our website Decide to keep or delete Rewritten to be up to date, in brand voice and focused on audience Images were included, accessible, not stolen from the internet Grammar/spellcheck, secondary proof- reader Uploaded to CMS as complete Crossed off the list Update timeline added to excel spreadsheet
  30. 30. CONTENT: CRAPIN, CRAP OUT • Does our audience want it? • Is it accessible? • Is it worth re-doing? • Do we have to do it now? What about Video?
  31. 31. LAUNCH: WHAT I WOULD DO DIFFERENTLY
  32. 32. Set “launch expectations”
  33. 33. • Launch at 80% • Re-direct set-up • Build in content lifecycle plan WHYDO YOU NEED ANEW WEBSITE? LAUNCH: WHAT I WOULD DO DIFFERENT
  34. 34. 39 BUY MYSELF ACAKE
  35. 35. SOMEHOW I MANAGE: KEEPING WEBSITE ALIVE
  36. 36. 17 MINUTES FROM LAUNCH TO FIRST WEBSITE UPDATE REQUEST
  37. 37. WHYDO YOU NEED ANEW WEBSITE? SOMEHOW I MANAGE: KEEPING WEBSITE ALIVE • Use an annual plan • Jira to manage ticket requests • SiteImprove for accessibility
  38. 38. ACCEPT THATYOUR WEBSITE WILLNEVER BE FINISHED
  39. 39. WHYDO YOU NEED ANEW WEBSITE? QUESTIONS?

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