Starting Your Podcasting Journey

STARTINGYOUR
PODCASTING JOURNEY
Tweet!#TheFreelancersConference@studio404design
Angelica Yarde (She/Her) of Studio 404 Paper & Heart + Hustle Podcast

OVERVIEW
Section 1: Getting Started
• Discovery Work
• Branding
• Formatting
Section2:GettingOrganized
• Tools & Systems
• Marketing
Section 3: Getting Better
Tweet! #TheFreelancersConference @studio404design

SECTION 1:
GETTING STARTED

STARTINGYOUR PODCAST
“But everyone’s starting a podcast.”
We need diversity in podcasting to equally
represent the listeners.
Podcast listenership is evenly split between male (56%) and female
(44%) in 2019, according to Edison Research's The Infinite Dial
Report.

Diversity matters.
Josh Morgan of Quartz found that 85% of the randomly selected
American podcasts he sampled had at least one white host. As
shown in the chart below, two-thirds (66%) had a white male host.
Altogether, 18% of podcasts had a non-white host.

Use your voice. No one can tell your story as well as you
would tell it yourself or shares your personal perspective.

Things to Contemplate:
What topics are you going to cover?
What genre is your podcast?
Is this a new brand or will it be complimentary to your
old brand?
Decide your tone.

The top podcast subjects with the greatest average time spent listening
were:
Sports & Recreation – 47 minutes
Games and Hobbies – 45 minutes
Technology (including internet/digital topics) – 40 minutes
Business – 35 minutes
The average of all participants in the study was 33 minutes.
Source: Bridge Ratings – Article: Podcast Time Spent Listening Revealed, 1st June 2016 & Report: The Podcasting
Audit, 3rd March 2016

The top podcast subjects with the greatest binge time spent listening were:
True Crime
Comedy
News & Politics
Society and Culture
Sports
Pop Culture
Source: The Stitcher Podcast Report 2019

Branding
Your business and podcast should compliment each other if
they are representative of your overall personal brand.

Branding
It’s ok to do something different. You want to create a podcast that
is formatted in a way that will keep your interest. It’s easy to let a
new venture fall by the wayside when you’re managing your own
business.

WANDERING AIMFULLY: THE SHOW

Formatting
Solo vs. Co-Hosting
A solo podcast offers you 100% control of everything you do.
Having a co-host allows for you to have someone to bounce
the conversation off of.

Formatting
Solo
Decide if you will be interviewing guests.
Have topics you can discuss in detail.
Recording in batch may be easier.

Formatting
Types of Solo Formats
Interview
Solo/Monologue
Non-fictional Storytelling
Podcast Theater Format
Repurposed Content

Formatting
Collaboration
Find a co-host or co-hosts whose brand compliments yours and that
you can converse with easily.
Commit completely.
Divide roles and responsibilities.
Think about monetization.

Formatting
Types of Collaborative Formats
Interview
Conversational/Co-hosted
Panel
Non-fictional Storytelling
Podcast Theater Format
Repurposed Content

Formatting
Collaboration
Make sure you have your business and legal
documentation taken care of.

SECTION 2:
GETTING ORGANIZED

ORGANIZINGYOUR PODCAST
Start getting organized as soon as you are
committed.

Tools to use:
Microphones
Blue Yeti - $129
Audio-Technica ATR2100x-USB - $99
Rode PodMic Dynamic Podcasting Microphone - $99
Headphones
Pop Filter
Sound Panels

Tools to use:
Recording Guests
Skype
Google Meet
Zoom
Zencastr - $20/mo
Squadcast - $10-45/mo

Tools to use:
Hosting
Libsyn - $15-75/mo
Buzzsprout - Up to $24/mo
Bluburry - Up to $80+/mo
Podbean - Up to $99/mo
SoundCloud - $15/mo
Anchor
Privately Hosted

Tools to use:
Book guests via a Calendar scheduling system
Calendly
Keep a running list of topics and ideas in an easily
accessible and collaborative space.
Evernote
Google Sheets

Tools to use:
Back-up your audio
Google Drive
Amazon Web Services
Organize your tasks
Asana
ClickUp

Marketing & Promotion
Social media is key.
Have a strategy.
Create a conversation.
Use a hashtag.
Actively engage with your audience.

Expand your audience’s experience.
Twitter chats
Instagram stories
Facebook groups
Slack channels
Email marketing

Connect with other podcasts
She Podcasts
Podcast Movement
Podcasts In Color
WOC Podcasters

Email Newsletters
Offer something worth opening.
Embed your podcast in your actual newsletter.

Monetization
Patreon
Donate button via money transferring services like Cash App, Venmo,
PayPal, etc.
Paid sponsorships
Sell merchandise
Events

Monetization
Have a media kit available at all times.
Reach out to companies who are already working with
podcasts or have podcasting budgets.
Try to sell ads across various shows to get a maximum
CPM.

SECTION 3:
GETTING BETTER

OPTIMIZINGYOUR PODCAST
Things to remember
Download numbers can be important but they
are not everything.
Focus on content and connections.
Listen to your audience.

OPTIMIZINGYOUR PODCAST
Things to remember
Be a guest on other podcasts.
Be consistent.
Be open to criticism and feedback.
Make your podcast experience fun.

HEYY’ALL
AngelicaYarde (She/Her)
Partner and Director of Projects at Sevenality
Editor & Designer at Studio 404 Paper
Co-Producer of Heart + Hustle Podcast
Twitter: @studio404design
E-mail: angel@studio-404.com
For all slides & information, visit studio-404.com/spark.
Use code SPARK for 15% off and free shipping.

Starting Your Podcasting Journey

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