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WordCamp Content Workshop 2015

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Creating Content with Brand Consistency

Content Organization
Content Calendars
Social Media Scheduling

Blog Orgainzation
Categories
Permalinks

Content for Passive Income
E-books
E-courses

Published in: Business
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WordCamp Content Workshop 2015

  1. 1. content for growing brands: 
 Branded Content, Organization, & Consistency
  2. 2. OVERVIEW • Part 1: Branded Content • What is your brand? • Value of brand-related content • Creating brand standards for content • Part 2: Organizing Content • Using Categories • Editorial Calendars • Part 3: Creating Premium Content • Repurposing Content • E-Books and E-Course Creation
  3. 3. section 1 Branded Content
  4. 4. WHAT IS YOUR BRAND? (noun): a particular identity or image regarded as an asset.
  5. 5. WHAT IS YOUR BRAND? Your website, social media, and email newsletter are extensions of your brand and should be cohesive.
  6. 6. CHALLENGE Write 3-5 words to describe your brand.
  7. 7. WHY BRANDED CONTENT WORKS • Creates transparency • Increases visibility • Sets pattern for consistency • Allows for innovative thinking
  8. 8. BRANDED CONTENT EXAMPLES Credit: creativemarket.com
  9. 9. BRANDED CONTENT EXAMPLES Credit: creativemarket.com
  10. 10. BRANDED CONTENT EXAMPLES Credit: creativemarket.com
  11. 11. CHALLENGE Write down the name of a brand who you feel is consistent in their content strategy.
  12. 12. CREATING BRANDED CONTENT GUIDELINES • Offers regulations without creating confusion • Decreases content creation time • Positions brands among their competitors • Increases chance of consistency
  13. 13. DESIGN GUIDELINES Design guidelines usually offer a peek into a brand’s identity. With a guide to know what elements make up a brand, anyone can create work that stays within the structure the company has set.
  14. 14. CREATING BRANDED CONTENT GUIDELINES • Create the overall tone for your content • Choose your formatting • Select a visual style for your content • Keep a schedule in mind
  15. 15. CHALLENGE Describe the overall tone you have for your content in one sentence.
  16. 16. section 2 Content Organization
  17. 17. CATEGORIZE YOUR CONTENT Know the basic topics that your content falls under. These will become your categories. Using categories for content in a WordPress blog is a key factor in SEO ratings. Not only will the categories help you with blogging, they will be useful when your create content for social media.
  18. 18. WORDPRESS BLOG CATEGORIES • Should be 5-7 overall words that you can categorize your posts into. • Categories are main themes. Tags further expand upon these themes. • Make everything you do SEO friendly, especially your categories.
  19. 19. EXAMPLE BAD BETTER
  20. 20. CHALLENGE Write three categories for your content.
  21. 21. SCHEDULING YOUR CONTENT • Will change your life! • Increase productivity (by like a thousand percent) • Allows for collaboration • Gets you on track to creating better content
  22. 22. WAYS TO SCHEDULE YOUR CONTENT • Free • Paper Planner • Google Calendar • Buffer (Premium upgrade) • HootSuite (Premium upgrade) • EditFlow Plugin • MailChimp • Premium • CoSchedule
  23. 23. SCHEDULE YOUR SOCIAL MEDIA • Buffer • Facebook, Google+, LinkedIn, Pinterest, and Twitter • HootSuite • Facebook, Google+, Instagram, LinkedIn, and Twitter
  24. 24. EXAMPLE Credit: Elle&Company
  25. 25. USING EDIT FLOW • Calendar • Custom Statuses • Editorial Contents • Editorial Metadata • Notifications • Story Budget • User Groups
  26. 26. EXAMPLE Credit: EdutFlow.org
  27. 27. USING COSCHEDULE • Has the functionality of EditFlow but offers more • Includes several ways to schedule social media campaigns • Offers analytical data • Starts at $30/month
  28. 28. EXAMPLE Creating a new blog post in CoSchedule is easy and offers a variety of options including drag-and- drop importing of files and including Google Docs.
  29. 29. EXAMPLE CoSchedule forces you to re-think about the way you schedule social media promotion by prompting several times that you can schedule a post in the present and future.
  30. 30. CHALLENGE Select three times daily to schedule social media posts.
  31. 31. section 3 Content for Passive Income
  32. 32. WHY PASSIVE INCOME IS IMPORTANT Not all content is worth buying. When using the right tools, you can create another income stream. Passive income is important for savings, emergency funds, and having you not rely on being active to make money. It also allows for your brand to grow a broader audience.
  33. 33. EBOOKS AND E-COURSES • Ebooks • Downloadable • Easy to sell to a larger audience • Can grow into an e-course • E-courses • Require steady marketing • Allows for a higher price point • Offers more detailed instruction to create results
  34. 34. HOW TO START YOUR EBOOK OR E-COURSE • Organize your topic ideas • Know your goal • Do industry research • Create a release timeline • Select and organize your content
  35. 35. REPURPOSING YOUR CONTENT • Select content that has been proved valuable to your audience. • Make sure all of the content fits within the theme. • Existing content is easier to expand on than creating all new content
  36. 36. SELL YOUR PRODUCT • Easy Digital Downloads • WooCommerce • Shopify • Gumroad
  37. 37. CHALLENGE Name your ebook or e-course and write a description.
  38. 38. KEEP IN TOUCH! ANGELICA YARDE Partner and Director of Projects at Sevenality Editor & Designer at Studio 404 Twitter
 @studio404design E-mail
 angel@sevenality.com Slideshare www.studio-404.com/blog

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