Leveraging Content on Social Media                     with Mary Garrick, PR + Content Marketing Manager                  ...
―Social media is the fuel toset your content on fire.‖-Jay Baer, @jaybaer, social media speaker, author andcoach
Facebook
Facebook• Don’t be hot & cold; post 5-10 times per  week• It’s good to be brief, but better to be good• Get smarter about ...
Facebook
Who usesF a c e b o o k w ell?Pu r in a O N EPet brand PurinaOnerepresents Facebookmarketing that usesphenomenal storytell...
Who usesF a c e b o o k w ell?ARAMARKARAMARK uses its socialmedia resources tohighlight employeeparticipation in community...
Twitter•   Tell a story, one tweet at a time•   #hashtags are your friend•   Use it as a testing ground•   Cover industry ...
W h o u s e s Tw itterw ell?TA C O B EL LWith 270,000+ followers, foodchain Taco Bell has found agreat social media niche ...
Who usesTwitter well?CaterpillarWith 28,000+ followers,they are the kind ofbusiness that could haveeasily written off soci...
YouTube & Vimeo•   Enable video embedding•   Mix professional and homegrown content•   Show, don’t tell•   Keep it short• ...
Who uses videowell?ALLSTATEMajor insurance brand Allstatemaintains a fully brandedYouTube channel thatcapitalizes on the b...
Who uses videowell?GEGE has embraced all thingssocial media which isevident from the homepage on their website.• GE has pu...
LinkedIn• Spruce up your company page• Encourage staff to stay plugged in• Think quality, not quantity• Participate in gro...
Who usesLinkedIn well?Social enterprisesoftware developerSalesforce maintains aclean LinkedIn companypage, to which nearly...
Google+•   Offer a healthy mix of content media•   Symbols like @ and + are your friend•   Share individual content from y...
Who usesGoogle+ well?DELLComputer hardware brandDell produces a solid mix ofcontent including videos,pictures, and infogra...
Who usesGoogle+ well?SIEMENSThey are the largest Europe-based electronics andelectrical engineeringcompany with over 360,0...
Pinterest•   Decide if the platform fits your audience•   It’s more than just images•   Show your customers some love•   S...
Who usesPinterest well?GENERALELECTRICGeneral Electric’s ―Fromthe Factory Floor‖ boardincludes tons of behind-the-scenes c...
Instagram & Flickr
Instagram & Flickr• Post images that accompany your content  with a link to the piece• Share unique, behind-the-scenes and...
Who usesInstagram well?RED BULLWith around 450,000followers, Red Bull takesadvantage of its extremesports sponsorships tok...
SlideShare
SlideShare•   Share your eBooks•   Recycle old content•   Embed your slides on other sites•   Spend time on you title slid...
Who usesSlideSharewell?HELP SCOUTSupport desk softwaredeveloper Help Scout hasan active SlideSharepresence that uses eBook...
Interact13 social tips for cm jan 2013
Interact13 social tips for cm jan 2013
Interact13 social tips for cm jan 2013
Interact13 social tips for cm jan 2013
Interact13 social tips for cm jan 2013
Interact13 social tips for cm jan 2013
Interact13 social tips for cm jan 2013
Interact13 social tips for cm jan 2013
Interact13 social tips for cm jan 2013
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Interact13 social tips for cm jan 2013

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Using social media tools like Facebook, Twitter, YouTube, Pinterest, etc. to leverage your content. How new social media resources, and enhancements to well-established sites, are increasing the power of social for business.

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Interact13 social tips for cm jan 2013

  1. 1. Leveraging Content on Social Media with Mary Garrick, PR + Content Marketing Manager and Kari Palmer, Business Development Director, Oxiem@MaryG_PR I @karipalmer I @oxiem I @interact13#interact13
  2. 2. ―Social media is the fuel toset your content on fire.‖-Jay Baer, @jaybaer, social media speaker, author andcoach
  3. 3. Facebook
  4. 4. Facebook• Don’t be hot & cold; post 5-10 times per week• It’s good to be brief, but better to be good• Get smarter about targeting – Learn how to use Page Post Targeting• Never stop measuring fan engagement• Get up to speed on Graph Search
  5. 5. Facebook
  6. 6. Who usesF a c e b o o k w ell?Pu r in a O N EPet brand PurinaOnerepresents Facebookmarketing that usesphenomenal storytelling tostand out.• Longer posts, supplemented with a picture, tell compelling stories.• Posts are well written and inspire hundreds of comments from fans.• Each piece of content is highly relevant to the brand’s audience.
  7. 7. Who usesF a c e b o o k w ell?ARAMARKARAMARK uses its socialmedia resources tohighlight employeeparticipation in communityprograms, putting apersonal touch on themammoth brand.• ARAMARK has over 250,000 employees scattered across the globe providing managed services including food, uniforms and facilities to airlines, hospitals, schools and sporting venues.
  8. 8. Twitter• Tell a story, one tweet at a time• #hashtags are your friend• Use it as a testing ground• Cover industry events
  9. 9. W h o u s e s Tw itterw ell?TA C O B EL LWith 270,000+ followers, foodchain Taco Bell has found agreat social media niche for itsnationwide brand.• Even followers with small influence get retweets and responses. The brand’s voice is• down-to-earth and (at times) hilarious.• Events and promotions get great visibility.• Hashtags, especially trending topics, ensure even• non-followers can find the brand’s tweets.
  10. 10. Who usesTwitter well?CaterpillarWith 28,000+ followers,they are the kind ofbusiness that could haveeasily written off socialmedia as ―not a good fit‖,instead they jumped in afew years back.• Company updates• Links to forums hosted by the company• Customer service, they often direct followers to a local dealer that can help with specific equipment
  11. 11. YouTube & Vimeo• Enable video embedding• Mix professional and homegrown content• Show, don’t tell• Keep it short• Think compilations, not long shots
  12. 12. Who uses videowell?ALLSTATEMajor insurance brand Allstatemaintains a fully brandedYouTube channel thatcapitalizes on the brand’smultiple video campaigns.• Quick videos that show, instead of just telling, have contributed to more than 26 million views.• Videos range from professionally shot commercials (Mayhem campaign) to homegrown compilations (John Riggins’ Hometown Hall of Famer video).
  13. 13. Who uses videowell?GEGE has embraced all thingssocial media which isevident from the homepage on their website.• GE has published a compelling series of videos on YouTube that is sharable via social media.
  14. 14. LinkedIn• Spruce up your company page• Encourage staff to stay plugged in• Think quality, not quantity• Participate in groups• Leverage user-generated content with recommendations• Add the ―Follow Company‖ button
  15. 15. Who usesLinkedIn well?Social enterprisesoftware developerSalesforce maintains aclean LinkedIn companypage, to which nearly10,600 employees haveconnected—and they’veamassed more than81,800 followers.• Page administrators typically post only 2-3 times a day.• The company’s 12 products include 933 recommendations.
  16. 16. Google+• Offer a healthy mix of content media• Symbols like @ and + are your friend• Share individual content from your staff• Get more mileage from archived content• Use longer-form content for commentary• Hangout with your audience
  17. 17. Who usesGoogle+ well?DELLComputer hardware brandDell produces a solid mix ofcontent including videos,pictures, and infographicswith corresponding copy.• Consistent updates include at least a few tags to enhance searchability.• Long-form text helps put rich media in perspective by offering some background and commentary.
  18. 18. Who usesGoogle+ well?SIEMENSThey are the largest Europe-based electronics andelectrical engineeringcompany with over 360,000employees worldwide.• Consistent updates to connect and celebrate their employees.• Circles dedicated to their business units.• They often use video to tell stories about what they do and share on Google+
  19. 19. Pinterest• Decide if the platform fits your audience• It’s more than just images• Show your customers some love• Share your reading list• Show your company personality• Add ―pin this‖ button to site images
  20. 20. Who usesPinterest well?GENERALELECTRICGeneral Electric’s ―Fromthe Factory Floor‖ boardincludes tons of behind-the-scenes content about thecompany’s engineers andtechnology.• The board mixes picture and video content with great calls to action to repin content.• High-quality content points to other branded social media like YouTube, Facebook, and Flickr.
  21. 21. Instagram & Flickr
  22. 22. Instagram & Flickr• Post images that accompany your content with a link to the piece• Share unique, behind-the-scenes and personal content• Tie promotions to images• Turn followers into sources of content• Offer high-quality peripheral content
  23. 23. Who usesInstagram well?RED BULLWith around 450,000followers, Red Bull takesadvantage of its extremesports sponsorships tokeep followers engaged.• Red Bull posts visually stimulating pictures of skaters, snowboarders, and other athletes, reinforcing its brand with the occasional can of Red Bull.• Hashtags like #givesyouwings are frequently coupled with pictures for better visibility and trending opportunities.
  24. 24. SlideShare
  25. 25. SlideShare• Share your eBooks• Recycle old content• Embed your slides on other sites• Spend time on you title slides• Create lengthy, data-driven presentations
  26. 26. Who usesSlideSharewell?HELP SCOUTSupport desk softwaredeveloper Help Scout hasan active SlideSharepresence that uses eBooksto drivetraffic back to its website.• Presentations include sleek title pages with phenomenal design throughout.• Slides are numerous and include lots of data to whet the appetites of analytical readers.

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