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CREATING CONTENT
STRATEGIES FOR
WORDPRESS
Tweet! #WCJAX @studio404design
OVERVIEW
• Section 1: Generating Content Ideas
• Approaching Content Creation
• Value of Branded Content
• Creating Brande...
SECTION 1:
GENERATING
CONTENT IDEAS
Tweet! #WCJAX @studio404design
GENERATING CONTENT IDEAS
MYTH
Content creation is difficult to do.
TRUTH
Content creation is as easy or as hard you make
i...
GENERATING CONTENT IDEAS
REALITY
We are often overwhelmed with the idea of
creating the content we want for ourselves.
Don...
GENERATING CONTENT IDEAS
WHY BRANDED CONTENT WORKS
Creates transparency
Increases visibility
Sets pattern for consistency
...
EXAMPLES OF BRANDED CONTENT
Credit: Creative Market
Tweet! #WCJAX @studio404design
EXAMPLES OF BRANDED CONTENT
Credit: Creative Market
Tweet! #WCJAX @studio404design
EXAMPLES OF BRANDED CONTENT
Credit: Creative Market
Tweet! #WCJAX @studio404design
GENERATING CONTENT IDEAS
CREATING BRANDED CONTENT GUIDELINES
Offers regulations without creating confusion
Decreases conte...
GENERATING CONTENT IDEAS
CREATING BRANDED CONTENT GUIDELINES
Create the overall tone for your content
Choose your formatti...
SECTION 2:
CONTENT
ORGANIZATION
Tweet! #WCJAX @studio404design
CONTENT ORGANIZATION
MYTH
Time spent on content organization is time
wasted.
TRUTH
Creating content organization systems s...
CONTENT ORGANIZATION
Categorize Your Content
Know the basic topics that your content falls under.
These will become your c...
CONTENT ORGANIZATION
WHAT ARE YOUR CATEGORIES?
Should be 5-7 overall words that you can categorize
your content into.
Cate...
CONTENT ORGANIZATION
SCHEDULING YOUR CONTENT
Will change your life. (Seriously)
Increases productivity. (By 1,000%. Scient...
CONTENT ORGANIZATION
WAYS TO SCHEDULE YOUR CONTENT
Free
Paper Planner
Google Calendar
Buffer (Premium Upgrade)
HootSuite (...
CONTENT ORGANIZATION
SCHEDULING SOCIAL MEDIA
Buffer
Facebook, Google+, LinkedIn, Pinterest, Twitter (Instagram coming
soon...
CONTENT ORGANIZATION
USING EDITFLOW
Calendar
Custom Statuses
Editorial Contents
Editorial Metadata
Notifications
Story Bud...
CONTENT ORGANIZATION
USING COSCHEDULE
Has the functionality of EditFlow but offers more
features
Includes several ways to ...
CONTENT ORGANIZATION
USING COSCHEDULE
Creating a new blog
post in CoSchedule is
easy and offers a
variety of options
inclu...
CONTENT ORGANIZATION
USING COSCHEDULE
CoSchedule forces you
to re-think about the
way you schedule
social media promotion
...
HEY Y’ALL!
Angelica Yarde
Partner and Director of Projects at Sevenality
Editor & Designer at Studio 404 Paper
Co-Host of ...
Upcoming SlideShare
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Creating Content Strategies for WordPress

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In this talk, users of all levels can expect to learn different ways to create content strategies for their WordPress sites and blogs. I will be covering content generation, editorial calendars, and creating branded content.

Published in: Business
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Creating Content Strategies for WordPress

  1. 1. CREATING CONTENT STRATEGIES FOR WORDPRESS Tweet! #WCJAX @studio404design
  2. 2. OVERVIEW • Section 1: Generating Content Ideas • Approaching Content Creation • Value of Branded Content • Creating Branded Content Guidelines • Section 2: Content Organization • Editorial Calendars Tweet! #WCJAX @studio404design
  3. 3. SECTION 1: GENERATING CONTENT IDEAS Tweet! #WCJAX @studio404design
  4. 4. GENERATING CONTENT IDEAS MYTH Content creation is difficult to do. TRUTH Content creation is as easy or as hard you make it. Tweet! #WCJAX @studio404design
  5. 5. GENERATING CONTENT IDEAS REALITY We are often overwhelmed with the idea of creating the content we want for ourselves. Don’t allow roadblocks to stop you from executing the great ideas that are waiting to be discovered. Tweet! #WCJAX @studio404design
  6. 6. GENERATING CONTENT IDEAS WHY BRANDED CONTENT WORKS Creates transparency Increases visibility Sets pattern for consistency Allows for innovative thinking Tweet! #WCJAX @studio404design
  7. 7. EXAMPLES OF BRANDED CONTENT Credit: Creative Market Tweet! #WCJAX @studio404design
  8. 8. EXAMPLES OF BRANDED CONTENT Credit: Creative Market Tweet! #WCJAX @studio404design
  9. 9. EXAMPLES OF BRANDED CONTENT Credit: Creative Market Tweet! #WCJAX @studio404design
  10. 10. GENERATING CONTENT IDEAS CREATING BRANDED CONTENT GUIDELINES Offers regulations without creating confusion Decreases content creation time Positions brands among their competitors Increases chance of consistency Tweet! #WCJAX @studio404design
  11. 11. GENERATING CONTENT IDEAS CREATING BRANDED CONTENT GUIDELINES Create the overall tone for your content Choose your formatting and your tone Select a visual style for your content Keep a schedule in mind Tweet! #WCJAX @studio404design
  12. 12. SECTION 2: CONTENT ORGANIZATION Tweet! #WCJAX @studio404design
  13. 13. CONTENT ORGANIZATION MYTH Time spent on content organization is time wasted. TRUTH Creating content organization systems saves time and allows more time for creative thinking. Tweet! #WCJAX @studio404design
  14. 14. CONTENT ORGANIZATION Categorize Your Content Know the basic topics that your content falls under. These will become your categories. Using categories for content in a WordPress blog is a key factor for SEO. Not only will the categories help you with blogging, they will be useful for your overall content creation. Tweet! #WCJAX @studio404design
  15. 15. CONTENT ORGANIZATION WHAT ARE YOUR CATEGORIES? Should be 5-7 overall words that you can categorize your content into. Categories are main themes. Tags further expand upon these themes. Make everything you do SEO friendly, especially your categories. Tweet! #WCJAX @studio404design
  16. 16. CONTENT ORGANIZATION SCHEDULING YOUR CONTENT Will change your life. (Seriously) Increases productivity. (By 1,000%. Scientifically proven*) Allows opportunity for collaboration and growth. Challenges better content creation. *I’m not a scientist. Not a real fact. Tweet! #WCJAX @studio404design
  17. 17. CONTENT ORGANIZATION WAYS TO SCHEDULE YOUR CONTENT Free Paper Planner Google Calendar Buffer (Premium Upgrade) HootSuite (Premium Upgrade) EditFlow Plugin MailChimp Premium Co-Schedule Tweet! #WCJAX @studio404design
  18. 18. CONTENT ORGANIZATION SCHEDULING SOCIAL MEDIA Buffer Facebook, Google+, LinkedIn, Pinterest, Twitter (Instagram coming soon*) HootSuite Facebook, Google+, Instagram, LinkedIn, Twitter SocialPilot Facebook, Instagram, LinkedIn, Pinterest, Tumblr, Twitter *Said via Twitter. Not super official but official enough I guess. Tweet! #WCJAX @studio404design
  19. 19. CONTENT ORGANIZATION USING EDITFLOW Calendar Custom Statuses Editorial Contents Editorial Metadata Notifications Story Budget User Groups Tweet! #WCJAX @studio404design
  20. 20. CONTENT ORGANIZATION USING COSCHEDULE Has the functionality of EditFlow but offers more features Includes several ways to schedule social media campaigns Offers analytical data Tweet! #WCJAX @studio404design
  21. 21. CONTENT ORGANIZATION USING COSCHEDULE Creating a new blog post in CoSchedule is easy and offers a variety of options including drag-and- drop importing of files and including Google Docs. Tweet! #WCJAX @studio404design
  22. 22. CONTENT ORGANIZATION USING COSCHEDULE CoSchedule forces you to re-think about the way you schedule social media promotion by prompting several times that you can schedule a post in the present and future. Tweet! #WCJAX @studio404design
  23. 23. HEY Y’ALL! Angelica Yarde Partner and Director of Projects at Sevenality Editor & Designer at Studio 404 Paper Co-Host of Heart + Hustle Podcast Twitter: @studio404design E-mail: angel@sevenality.com Slideshare: www.sevenality.com/blog

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