Word choice is important in writing because it determines whether readers will understand the intended meaning. Using the wrong word can cause sentences to become nonsensical or humorous. Precise word choice is key to clear communication. Writers should avoid wordiness, redundancy, unnecessary repetition, inflated phrases, passive voice, jargon, pretentious language, sexist language, and cliches. Careful attention to denotation, connotation, idioms, and figurative devices also helps ensure meaning is conveyed as intended.

1. Word Choice “ If language is incorrect, then what is said is not meant. If what is said is not meant, then what ought to be done remains undone.” -- Confucius