The document is a proposal to create additional revenue streams for Greg Aiello by leveraging his brand and expertise in the outdoors. It outlines plans to build a website, drive traffic through social media, and monetize through affiliate programs, e-commerce, and YouTube/Patreon memberships. The proposal includes timelines, costs, and examples of successful YouTube and Patreon models to generate ongoing support from fans.

1. M O N E T I Z E
P R O J E C T
Proposal for GREG AIELLO
STEPHEN J GAINES
(310) 990-0077
hello@stephenjgaines.com
S TE P H E N J G A I N E S - W E B D E S I G N / S E O / D I G I TA L MA R K E TI N G - ( 3 1 0 ) 9 9 0 - 0 0 7 7 - H E L L O @ S TE P H E N J G A I N E S . C O M
STEPHENJGAINES

2. – S U N T Z U
“ O P P O R T U N I T I E S
M U L T I P L Y A S T H E Y A R E
S E I Z E D ”
S T E P H E N J G A I N E S - W E B D E S I G N / S E O / D I G I T A L M A R K E T I N G - ( 3 1 0 ) 9 9 0 - 0 0 7 7 - H E L L O @ S T E P H E N J G A I N E S . C O M

3. Create revenue streams separate from
Greg Aiello’s PBS series Outdoors with
Greg Aiello. Leverage Greg's outdoor-
oriented knowledge, experience, and
reputation for on-going monetization
opportunities.
G O A L
S T E P H E N J G A I N E S - W E B D E S I G N / S E O / D I G I T A L M A R K E T I N G - ( 3 1 0 ) 9 9 0 - 0 0 7 7 - H E L L O @ S T E P H E N J G A I N E S . C O M

4. PHASE ONE:
SQUARESPACE WEBSITE
Unique content
E-Commerce ready
Affiliate programs
3rd party fulfillment
SOCIAL MEDIA
Reinvigorate existing fans
Attract new fans
Steady stream content & interaction
YOUTUBE
Unique content
In-video advertising
Patreon memberships
P R O P O S E D
S T E P H E N J G A I N E S - W E B D E S I G N / S E O / D I G I T A L M A R K E T I N G - ( 3 1 0 ) 9 9 0 - 0 0 7 7 - H E L L O @ S T E P H E N J G A I N E S . C O M

5. H U B & S P O K E M O D E L
S T E P H E N J G A I N E S - W E B D E S I G N / S E O / D I G I T A L M A R K E T I N G - ( 3 1 0 ) 9 9 0 - 0 0 7 7 - H E L L O @ S T E P H E N J G A I N E S . C O M

6. Y O U R D I G I T A L M A R K E T I N G U S I N G T H E H U B & S P O K E M O D E L
GREGAIELLO.COM
F A C E B O
O K
P B S
SOCIAL MEDIA E-COMMERCE
AUTHORITY PROMOTION
Y O U T U B
E E M A I L
B L O G
A U T H O R I
T Y
T W I T T E R
I N S T A G R
A M
3 R D
P A R T Y
F U L F I L L
M E N T
A F F I L I A T
E
P R O G R A
M S
I N F L U E N
C E R S
P U B L I C I T
Y
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7. T I M E L I N E
P H A S E O N E :
Temp Website
02/11/2018
gregaiello.com
V I A
gregaiello.com
Email Drip Campaign
Brand Book
02/11/2018 02/20/2018
Start with existing email addresses
Once a week there after to build Audience
REI Affiliate Set-up Amazon Storefront Set-up
02/18/2018
Launch Website
03/12/2018
Align Social Media
Set-up user pages
Limited info, social media,
email captures
Style guide, Greg’s purpose Begin application process &
set-up Amazon Storefront
Begin uploading and selling images
Begin application process &
set-up Amazon Storefront
02/20/2018
Begin application process &
set-up Amazon Storefront
03/05/2018
03/201/2018

8. W E B S I T E
S T E P H E N J G A I N E S - W E B D E S I G N / S E O / D I G I T A L M A R K E T I N G - ( 3 1 0 ) 9 9 0 - 0 0 7 7 - H E L L O @ S T E P H E N J G A I N E S . C O M

9. N E W W E B S I T E
P H A S E O N E :
W E B S I T E B U I L D
Build using a combination of WordPress, WooCommerce
and semi-custom theme.
C O N T E N T
• Full Outside episode guide “wiki like” featuring
products used in each episode
• Products in WooCommerce linked to affiliates and any
3rd party fulfillment
• Sell downloadable merchandise. I.e., e-books, video,
etc.
• Downloadable maps
• Greg’s Bio
• News & Announcements
• Blog (activate in phase 2)
C O N F I G U R A T I O N
TBD
START-UP EXPENSES:
• Stock Photography (Free to ?? per image)
• Semi-custom theme $50 to $75 (one time expense)
• Monthly hosting fees can range $50 to $100 month
• Domain registration (TBD)
• Email set-up (TBD)
• E-Commerce fees, I.e, Credit Card Transaction
ONGOING EXPENSES
• SEOmoz ($99 to $149 month SEO software/service)
S T E P H E N J G A I N E S - W E B D E S I G N / S E O / D I G I T A L M A R K E T I N G - ( 3 1 0 ) 9 9 0 - 0 0 7 7 - H E L L O @ S T E P H E N J G A I N E S . C O M

10. W E B S I T E
M O N E T I Z A T I O N
S T E P H E N J G A I N E S - W E B D E S I G N / S E O / D I G I T A L M A R K E T I N G - ( 3 1 0 ) 9 9 0 - 0 0 7 7 - H E L L O @ S T E P H E N J G A I N E S . C O M

11. W E B S I T E M O N E T I Z A T I O N
P H A S E O N E :
A F F I L I A T E P R O G R A M S
Companies like REI, Amazon and Products are ordered and Columbia Sportswear offer affiliate accounts. A link on
your site would give someone website traffic or if they purchase something, money.
Your affiliate number is embedded in the link allowing a merchant site to track sales. The merchant is responsible for
stocking, transacting and shipping the merchandise.
3RD PARTY FULFILLMENT
Basically, you supply the goods, transact the sale and a 3rd party fulfillment service does the rest.
A fulfillment service is a third-party warehouse that prepares and ships your orders for you. Using a fulfillment service
is a great option if you don't want to have to deal with shipping, or if you’ve grown beyond your existing warehousing
capabilities to a point where you can't ship items manually anymore.
DIGITAL DOWNLOADS
Compared to physical products, these digital items aren't tangible in nature; therefore, you'll host them on your site
and then notify the customer with some sort of file. Examples include: ebooks, maps, video, music, photographs,
exclusive podcasts.
S T E P H E N J G A I N E S - W E B D E S I G N / S E O / D I G I T A L M A R K E T I N G - ( 3 1 0 ) 9 9 0 - 0 0 7 7 - H E L L O @ S T E P H E N J G A I N E S . C O M

12. PBS
YOUTU
BE
SOCIA
L
AFFILI
ATE
3RD
PARTY
ON-
SITE
YO U R W E B S I T E
B L U E
B A C K P A C K
B U Y N OW !
$99
5%
5%
TBD
W E B S I T E M O N E T I Z A T I O N
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13. S O C I A L M E D I A
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14. S O C I A L M E D I A O V E R V I E W
P H A S E O N E :
Y O U R S O C I A L M E D I A S T R A T E G Y
The goal is to build your audience size with the right
group of followers so that you can market your TV show,
events, and your personal brand.
M A I N T A I N Y O U R S O C I A L V O I C E
Social media has a big part in that as the majority of
smartphone users check their devices at least 150 times
a day. This means your content has to be fresh and
exciting.
• Promote the show
• Post unexpected Tweets
• Giving a glimpse into your life
• Posting beautiful content
• Behind the scenes action
E N G A G E W I T H F O L L O W E R S
Audiences are coming to you to get a sneak peak into your
life, but also with the chance to interact or engage with
you. Engagement builds audiences and again, keeps
viewers coming back for more content
Y O U R S O C I A L M E D I A M I X
Facebook Fan Page, Twitter, Instagram for the majority of
you daily posts and interacting.
YouTube has the potential of being your
most profitable outlet and is included in the
social media mix, but has its own separate
strategy.
S T E P H E N J G A I N E S - W E B D E S I G N / S E O / D I G I T A L M A R K E T I N G - ( 3 1 0 ) 9 9 0 - 0 0 7 7 - H E L L O @ S T E P H E N J G A I N E S . C O M

15. Y O U T U B E + P A T R E O N
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16. Y O U T U B E + P A T R E O N
P H A S E O N E :
W H A T I S P A T R E O N ?
Patreon is a unique crowdfunding platform that helps
creators collect financial support from their fans. It’s a
virtual tip jar that makes it easy to support your favorite
artist. But here’s the best part: unlike other crowdfunding
sites that are set up to help supporters donate to a one-
time campaign, Patreon allows you to collect money from
your community on an ongoing basis.
HOW DOES IT WORK?
Fans can pledge to give as little as $1 every other week
or once a month. In return, those fans get access to more
great content, and in some cases, cool Patreon-
supporter-only paraphernalia, too.
Y O U R P A T R E O N S T R A T E G Y
Professional artists and creators should view themselves
as small businesses, and it’s risky for any business to be
too reliant on one source of revenue or too dependent on
one platform. So what’s the solution? Diversifying your
income streams.
YOUR UNIQUE & ORIGINAL CONTENT ON
YOUTUBE
• Companion content for Outside
• Product reviews
• “How to” segments
• “Getting started” segments
• Subscriptions and Memberships
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17. T H E N E R D W R I T E R
2,562 Patrons
$3,713 per video - goal of $5,000 per video
The Nerdwriter is a weekly YouTube series that puts
ideas to work in the form of 5 - 10 minute video essays
and aims to post three videos a month. Evan Puschak,
creator of The Nerdwriter, uses a combination of Patreon
and in-video advertising for Audible and The Great
Courses Plus.
NERDWRITER WEB PROPERTIES
https://www.youtube.com/user/Nerdwriter1
https://www.patreon.com/nerdwriter
TOP NERWRITER VIDEOS
How Donald Trump Answers
A Question
6.8 M Views
Casey Neistat: What you
don’t see.
3.3 M Views
How Louis CK Tells A Joke
2.4 M Views
Arrival: A Response To Bad
Movies
2M Views
S T E P H E N J G A I N E S - W E B D E S I G N / S E O / D I G I T A L M A R K E T I N G - ( 3 1 0 ) 9 9 0 - 0 0 7 7 - H E L L O @ S T E P H E N J G A I N E S . C O M

18. TOP BABISH VIDEOS
Binging with Babish: Krabby
Patty from Spongebob
Squarepants.
4.4 M Views
Binging with Babish: Bob's
Burgers.
4.3 M Views
Binging with Babish: The
Moistmaker from Friends.
3.2 M Views
Binging with Babish:
Seinfeld Special Volume I
2.6M Views
B I N G I N G W I T H B A B I S H
3,162 Patrons
$12,359 per month - exceeded goal of $4,000
Andrew Rea is one part chef, one part filmmaker, and a
generous dash of irreverent YouTube personality. Self-
taught both behind and in front of the camera, his
cooking show, Binging with Babish, is enjoyed by millions
of burgeoning chefs and foodies around the globe. His
passion for teaching and experimenting in the kitchen is
rivaled only by his love of film and television, both of
which he endeavors to share from his Harlem, NY
kitchen.
BABISH WEB PROPERTIES
https://www.bingingwithbabish.com
https://www.patreon.com/bingingwithbabish
https://www.youtube.com/user/bgfilms
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19. A L P H A M
3 million + YouTube Subscribers
Combo of e-commerce, consulting and on-video
advertising.
alpha m. Image Consulting was launched back in 2006 by
founder Aaron Marino. Aaron realized that there was a
lack of resources and options for men to receive real-world
help and advice in regards to their image, style, and
grooming. Our goal is to help you look and feel the best
that you can...every day of your life. Alpha M. strives to
offer a positive and uplifting voice in a sea of negativity.
ALPHA M’S WEB PROPERTIES
http://www.iamalpham.com
http://www.alphamapp.com
http://www.aaronmarino.com
http://www.peteandpedro.com
http://www.MENfluential.com
TOP ALPHA M VIDEOS
Choose The Best Hairstyle
For Your Face Shape: How
To Pick A New Men's Hair
Style.
6.4 M Views
10 Tattoo DON'Ts!! How To
Avoid STUPID Tattoos.
5.3 M Views
Flirt Without Being Creepy
and How To Approach
(Flirting Advice and Tips)
3.5 M Views
How To Shave Your
Testicles. A Testicle
Shaving Tutorial.
2.7M Views
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20. W E B S I T E M O N E T I Z A T I O N
PHASEONE
IN-VIDEO
AD
REVENUE
PATRON
MEMBERS
HIPS
AD
REVENUE
AFFILIATE
TRAFFIC
WEBSITE
TRAFFIC
DIRECT
REVENUE
INDIRECT
REVENUE
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