[WMD 2015] Thumbtack >> Sander Daniels, "The Big Reveal: The Correlation Between Revenue Models & Online Marketing Success (aka "How To Acquire Your First 1 Million Users")"

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65 likes•20,367 views

500 Startups

Sander Daniels, Co-Founder, Thumbtack

Marketing Small Business & Entrepreneurship Technology

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
MARKETING?
2

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 3

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 4

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 5

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 6

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
1M+ PROS, 0 SALESPEOPLE
25M CONSUMER VISITS IN ’14
$1.8B IN BUSINESS TO OUR PROS
7

8THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
SO HOW’D WE
ACQUIRE OUR
FIRST MILLION
USERS?
8

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 9

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 10

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 11

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 12

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
NO
SCRAPPYTHINGS
SEO
CONTENT
MARKETING
YES
SEM
FACEBOOK ADS
DISPLAYADS
MOBILE
DOWNLOADS
BRANDING
YOUR REVENUE MODEL DETERMINES THE MARKETING
CHANNELS THAT ARE AVAILABLE TO YOU
?
13

14THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
THREE REVENUE MODELS:
14
1. FREE
2. GOOD
3. GREAT

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
1. FREE
3 REVENUE MODELS:
1. FREE
2. GOOD
3. GREAT
15

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 16

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
1. FREE
SCRAPPYTHINGS
3 REVENUE MODELS:
1. FREE
2. GOOD
3. GREAT
17

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 18

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
1. FREE
SEO
3 REVENUE MODELS:
1. FREE
2. GOOD
3. GREAT
19

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
SEO
20

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
1. FREE
SEO
3 REVENUE MODELS:
1. FREE
2. GOOD
3. GREAT
21

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
1. FREE
CONTENT MARKETING
3 REVENUE MODELS:
1. FREE
2. GOOD
3. GREAT
22

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 23

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 24

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
2. GOOD
CAN BE GOOD FOR A WHILE …
3 REVENUE MODELS:
1. FREE
2. GOOD
3. GREAT
25

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
$50 REVENUE/MONTH
26

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
2. GOOD
CAN BE GOOD FOR A WHILE …
… BUT ONLYTAKES YOU SO FAR
3 REVENUE MODELS:
1. FREE
2. GOOD
3. GREAT
27

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
$50 REVENUE/MONTH $3 REVENUE/TRANSACTION,
$2 COST/TRANSACTION
28

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
WE SWITCHED FROM A “GOOD” TO
A “BETTER” BUSINESS MODEL HERE
29

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
3. GREAT
3 REVENUE MODELS:
1. FREE
2. GOOD
3. GREAT
30
SCALABLE TO THE DEGREE
THAT YOUR BUSINESS MODEL
IS COMPETITIVE

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 31

32THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
ONLINE
MARKETING IS
A BUSINESS
MODEL
COMPETITION32

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 33

THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
SANDER DANIELS
SANDER@THUMBTACK.COM
34

Today, we released our fifth annual Thumbtack Small Business Friendliness Survey. 12,169 U.S. small business owners participated in the 2016 study, collectively grading 35 states and 78 cities on the government policies that affect their businesses. The skilled professionals we surveyed operate in a variety of industries, including as electricians, music teachers, wedding planners, wellness professionals, and more. It is the largest continuous study of small business perceptions of government policy in the United States.

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[WMD 2015] Thumbtack >> Sander Daniels, "The Big Reveal: The Correlation Between Revenue Models & Online Marketing Success (aka "How To Acquire Your First 1 Million Users")"

1. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 YOUR FIRST MILLION USERS SANDER DANIELS CO-FOUNDER, THUMBTACK 1

2. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 MARKETING? 2

3. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 3

4. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 4

5. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 5

6. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 6

7. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 1M+ PROS, 0 SALESPEOPLE 25M CONSUMER VISITS IN ’14 $1.8B IN BUSINESS TO OUR PROS 7

8. 8THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 SO HOW’D WE ACQUIRE OUR FIRST MILLION USERS? 8

9. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 9

10. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 10

11. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 11

12. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 12

13. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 NO SCRAPPYTHINGS SEO CONTENT MARKETING YES SEM FACEBOOK ADS DISPLAYADS MOBILE DOWNLOADS BRANDING YOUR REVENUE MODEL DETERMINES THE MARKETING CHANNELS THAT ARE AVAILABLE TO YOU ? 13

14. 14THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 THREE REVENUE MODELS: 14 1. FREE 2. GOOD 3. GREAT

15. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 1. FREE 3 REVENUE MODELS: 1. FREE 2. GOOD 3. GREAT 15

16. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 16

17. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 1. FREE SCRAPPYTHINGS 3 REVENUE MODELS: 1. FREE 2. GOOD 3. GREAT 17

18. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 18

19. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 1. FREE SEO 3 REVENUE MODELS: 1. FREE 2. GOOD 3. GREAT 19

20. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 SEO 20

21. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 1. FREE SEO 3 REVENUE MODELS: 1. FREE 2. GOOD 3. GREAT 21

22. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 1. FREE CONTENT MARKETING 3 REVENUE MODELS: 1. FREE 2. GOOD 3. GREAT 22

23. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 23

24. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 24

25. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 2. GOOD CAN BE GOOD FOR A WHILE … 3 REVENUE MODELS: 1. FREE 2. GOOD 3. GREAT 25

26. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 $50 REVENUE/MONTH 26

27. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 2. GOOD CAN BE GOOD FOR A WHILE … … BUT ONLYTAKES YOU SO FAR 3 REVENUE MODELS: 1. FREE 2. GOOD 3. GREAT 27

28. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 $50 REVENUE/MONTH $3 REVENUE/TRANSACTION, $2 COST/TRANSACTION 28

29. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 WE SWITCHED FROM A “GOOD” TO A “BETTER” BUSINESS MODEL HERE 29

30. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 3. GREAT 3 REVENUE MODELS: 1. FREE 2. GOOD 3. GREAT 30 SCALABLE TO THE DEGREE THAT YOUR BUSINESS MODEL IS COMPETITIVE

31. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 31

32. 32THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 ONLINE MARKETING IS A BUSINESS MODEL COMPETITION32

33. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 33

34. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 SANDER DANIELS SANDER@THUMBTACK.COM 34

[WMD 2015] Thumbtack >> Sander Daniels, "The Big Reveal: The Correlation Between Revenue Models & Online Marketing Success (aka "How To Acquire Your First 1 Million Users")"

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[WMD 2015] Thumbtack >> Sander Daniels, "The Big Reveal: The Correlation Between Revenue Models & Online Marketing Success (aka "How To Acquire Your First 1 Million Users")"