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Profile session w_notes
- Content online is important for being found by potential clients searching online. Real estate agents should choose a niche and provide relevant, unique, and interesting content about themselves and their business on their profile and listings. - Profiles should include social proof like links, reviews, and engagement to build trust. They should be written in the first person and speak directly to the agent's ideal clients. - By optimizing profiles with the right keywords and getting backlinks, agents can rank higher in search engines and attract more potential clients from their target audience.
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Profile session w_notes
- 1. How To ShowUp Online
- 2. Content is KingContent what people find when they Google you. It's the information on the Internet about a subject or Topic. No one can be an expert on EVERYTHING Need to choose a "Niche" or Farm “ People Do Business With People They Know and Trust” You need to provide people information about you, and your business that is easy to “connect” to and is interesting. Yahoo, Bing, Google, Facebook all REWARD information that is Relevant, Unique and Interesting.
- 3. Which One is"Relatable?" "For many Realtors, real estate is a part-time or convenient profession. As for me; being a REALTOR® is my second profession in life. I recently retired from the U.S. Army after serving for 24 years with 16 of those years being spent at Fort Bragg serving in the 82nd Airborne Division. I have been married to my lovely wife Jenifer (yes it is spelled with only one “N”.) for 10 years. We have three dogs that are named after three NBA players (Jordan, Barkley, and Kobe). The rest of my family also lives in the state of North Carolina. I am a product of a military family, so I definitely know the trials and tribulations of moving as a child and as a service member. Customer service has always been my highest priority. This is my third full year in real estate and I am proud to be associated with a company that shares my own commitment to customer service and ethical standards rather than sales quotas." -------------------------------------------------------------------------------------------------------------------------------------------------- Professional, Experienced, Knowledgeable 2000,1997,1998,1999 Coldwell Banker Advantage #1 Agent Coldwell Banker Certified Residential Relocation Specialist North Carolina native, Raleigh resident since 1974 Honor graduate of NC State University Realtor since 1990 Raleigh/Wake County area market specialist
- 4. You Already HaveContent You have 3 Pieces of Unique Content online Your Profile Your Listings You Status Updates, and Comments Like on Facebook and Linkedin How do we use each of these to be found? Hyper Local KeyWords
- 5. Google Your Name& Telephone Number Your Profile: Consumers need to see pictures of you - not blank icons, not pictures of your dog They need Social Proof that you are who you say you are and you will do what you say you will do More than just the CONTENT - RESUME - Social Proof means that they need to see Links, Reviews, Likes, Fans Should Be In First Person
- 6. Your Profile /Your Niche / Standing Out They need to know what all of those letters are after your name and why that designation was important for you to get. How does that relate to them? They need to know that they have something in common with you. Look at www.activerain.com/jeffdowler for inspiration You can NOT be the Triangle Real Estate Agent online - need to niche!
- 7. What Does YourIdeal Customer Look Like? Who is your audience? Be who you REALLY are! "Talk" to the Buyer when you are writing about Buyers. "Talk" to the Seller When you are writing about Sellers. Buyers - what do you say when you are referred to someone in your Initial Conversation? Sellers What do you tell people who HAVE to sell their house? CONNECTION to YOU! Gardner, mom, moved 17 times in my life (true) OUR MARKET / Stats, How we compare Weather? Seriously?? Not Unique Basic Relo info - Awards for Raleigh, JOBS Do People MOVE or do they Relocate?
- 8. Profile Tips Ifyou are giving info out about Universities and Schools - MUST clarify size for fair housing! DISCLAIM In general people do want neighborhood and School info. Don't be lazy and send them somewhere else. Create a page about Schools on your site.Ditto Market Reports Vanity URLs Look at Analytics No Such Thing As Set It and Forget It
- 9. Create Content byCreating Your Profiles Link Them Together
- 10. Save Time Writeone really long Profile on Activerain Include Testimonials Take Parts of It and put it on Zillow, Trulia, Homes, Google Use the Same Password Use one email address for Social Media another for work
- 11. Buying Keywords GoogleAdwords Keyword Tool Using Firefox, You can left click see keywords in sites Looking for words that are searched, 3 to 4 words "strings" that have lower competition Neighborhoods, Single Parents, Active 55, Near NCSU Who Is Buying???
- 12.
- 13. Takes 3 ThingsTo Get To The Top (SEO) The Right Keywords Content Links Pointing to the Content Social Interaction
- 14. The WAY youinteract with the Internet when you are just reading the news... or putting something in MLS... is COMPLETELY different than when you go there to work. When you are WORKING - you are NOT checking email. Use Firefox if possible. (More Tools )
- 15. How Many HomeBuyers Use The Internet in Their Home Search? According to NAR... 90% of Homebuyers Use the Web They are looking for MORE than just your listing. They want to be "connected" to YOU.
- 16. Final Reminder Contentis going to attract the kind of business that you’re writing for. So, if you’re writing content for buyers, you’re going to attract buyers. If you’re writing about foreclosures, you’re going to attract buyers interested in foreclosures. If you’re looking for certain type of business, then you want to write content as if you’re speaking to the type of client you’d like to work with
- 17. If You HaveQuestions Call or Txt Me 919-649-5057 Like our Retechnotes on Facebook! Send me a link to your profile and I will review it for you.
Editor's Notes
- #2 People are looking for Agents online. They learn what they can about you BEFORE they call You. From Realtor.com Site Actions taken as result of Internet home search: Walked through a home viewed online: 45% Found agent used to search/buy home: 29% Drove by/viewed a home: 21% Information sources used in home search: Internet: 37% Real estate agent: 38% Yard sign: 11% Open house: 8% Newspaper ad: 4% Home book or magazine: 2%
- #3 Do you have a favorite restaurant that serves 52 flavors of ice cream cakes pies cheese cake cupcakes candy steak chicken sushi Thai food Pizza Hamburgers Hotdogs Mac and Chees Italian Food Fried Snickers Bars like the State Fair Seafood No - no one can be an expert on EVERYTHING - so as we create your online profile - and your online content keep this in mind.
- #4 Provide Complete Sentances Write in First Person If you are trying to attract First Time Home Buyers, remember how we RAISED them! There wasn't just ONE trophy given out to the kids that played Basketball - EVERYBODY got a ribbon or a trophy. So the #1 ten years ago is not RELEVANT for this group of people.
- #5 Each Comment you make on LinkedIn could be wasted if you are just saying - we love the Farmer's Market. You want to imprint yourself and the words Norfolk. So you SHOULD say, We love the Norfolk Farmer's Market. For Best SEO - you need at least 250 words in description, using the right words. Works for Listings too. Google does not speak Realtor. Prestonwood shows up in MLS - but most of us say Preston. Include Preston in description and driving directions.
- #6 Your profile picture should be professional. Can be "more casual" on Facebook. Should not be your Sign. In your profile, include pictures of you doing what you do outside of selling property. Miss spelled words should be included in the IMAGE Tags. For instance Raliegh
- #7 Singing, teenager at home, Gardner, Mother, Reader, Biker, maybe it’s Parent to an Autistic Child - Read my Activerain Profile for a minute - Graduated from Cary High School, Married my High School Sweetheart, Parents in this business, serial Entreprenuer...
- #8 If you are snaky in real life - you are going to come across as snaky or witty or caring or humble or determined online. People who like THOSE TRAITS are going to be drawn to you. Consumers who use Trulia and Zillow go there because... They have pretty statistics and graphs. MARKET REPORT. Trulia gives you a free Blog. It is a bigger site than yours. You want bigger sites to "point" to you. Trulia AND Zillow allow you to get Recommendations
- #9 There's a difference according to Google, Yahoo and Bing between a BOOK and a Notebook. A BOOK is done, finished, written. No longer interesting, updated, unique, relevant. There's no such thing with ANY kind of Marketing that works as "Set it and Forget it." Can you do ONE newsletter and expect to get customers to call? No you do it over and over. Try not to send people off of your site for information in the first paragraph of a page. Put your telephone number at the bottom of every page.
- #10 World Wide Web - that's what we are doing with your profiles... we are connecting them to each other to create a web.
- #11 Use a spread sheet to keep up with your profiles, passwords and login names - make a note if the site has your PICTURE
- #12 If you put CARS in the Google search bar you will get BMWs, Ford, Chevys and Toyota. If you put FORD FOCUS - well you are being more specific If you put in Ford Focus Hatchback White - you are probably buying a car Who are you targeting???
- #13 Triangle is a Hyperlocal word, Midtown (North Hills), Outside the Beltline, Inside the Beltline For those new here - this is confusing... be the Hyper Local Expert. Explain how to speak Southern and Raleigh!
- #14 Google made a change in March - referred to as the Panda Rule. Up until that - you only needed a ladder to get to the top of Google - Content and links pointing to the content. With the change, Point2 sites and Top Producer sites that had the same page over and over was lowered in rankings. At least 20% of the page needs to NEWLY written and Original. EACH PAGE. Each Page needs to have Keywords In addition, it's now possible for Sellers and Friends to help you get higher. Now it takes a STOOL to get to the top of Google - Unique Content, Links pointing to it and Social Interaction.
- #15 My Social Proof is there when I look at the web on Firefox. Everyone I'm connected to shows up
- #16 ALL age groups in the Triangle are using the Internet. Multi-generational Households have higher tech use 72% of sellers said they would use an agent who includes Video in their marketing. Less than 16% of agents use Video.
- #17 Simply put - we are doing this WORK because we want to get seen higher in Google, and understand what it takes to get our content higher in the searches. Makes us much better than all of the other agents out there that just say, oh your listing will get syndicated to 400 places. If we want to get SEEN, we need to begin our work by focusing on NARROW searches, with less competition. Google Rewards Consistancy. Don't update a blog on Trulia and then update again 6 months later.