Mobile Gaming Industry Today and Tomorrow -- Pavel Ryaykkonen, Co-founder, Marketing Director at Nevosoft (Winter Nights: Mobile Games Conference 2015 http://www.wnconf.com/).

2. Market size (downloads)

3. Market size (revenue)

4. iOS vs Google Play (downloads)
Source: App Annie

5. iOS vs Google Play (revenue)
Source: App Annie

6. Top Grossing games
90% of revenue generated by games on App Store this year came from free-to-play titles

7. Revenue from In-Apps & Ads
Source: Flurry Analytics

8. Market Group Performance Based on iOS & Google Play Data

9. Where people tend to play

10. The ways people discover games

11. Genres & Countries
Source: Flurry Analytics

12. How much time people spend on games
Source: Flurry Analytics
Average amount of minutes that people from different countries spend playing mobile games

13. Genres popularity (sessions)
Source: Flurry Analytics

14. Tablets vs Smartphones

15. Screen size

16. App Engagement Increase
App Engagement Stronger in Larger Screen Devices

17. Mobile Marketing Trends
Ad Acquired Users Now Perform Just as Well as Organic Users
Source: Localytics
* power users - who open an app 10 or more times

18. Mobile Marketing Trends
App Engagement Hits New Highs
Source: Localytics

19. Mobile Marketing Trends
1. Personalization of marketing
- targeted and relevant push messages
- deep segmentation
- professional community management

20. Mobile Marketing Trends
2. Remarketing / deep linking
It’s more effective to retain customer than to acquire new one.

21. Mobile Marketing Trends
3. Video content/clips/ads
- App stores enabled video clips feature as an app/game description.
- We will see more mobile games TV commercials next year.
- Video ads shows promising conversion rates, clips - > more professional.

22. Thank you.