On Wednesday, May 8, 2011 Peter Farago, Vice President of Marketing for Flurry, took Anthem & Schawk through their unique view of the Apps Ecosystem by the numbers. Flurry earns their perspective by powering the analytics aggregated on nearly 1/4 of the apps in AppsStore. Included are trending data on demographics, devices/platforms, types of apps and a look at key issues in going to market. It's early days in what's already shaping up to be a significant market that's threatening to disrupt every industry and medium.

1. It’s primetime for the instant everything generation, iGen The mass market is adopting iOS and Android Peter Farago Vice President Marketing peter@flurry.com

2. Flurry Snapshot Selected Customers Flurry Analytics App Developers: 40,000 Live Applications: 75,000 Total Devices Covered: 259 M Monthly Active Devices: 155 M Daily Active Devices: 52 M Monthly Sessions: 12 B Flurry AppCircle App Developers: 1,200 90 M Monthly User Reach:

4. iGenis the Instant Everything Generation Instant Entertainment Instant Feedback Instant Art Just Add Content Instant Crowds Instant Deals Instant News

5. iGenis on the MoveSessions tracked by Flurry billions User Sessions by Month Source: Flurry Analytics

6. The iGen Audience is Growing Dramatically Already Larger than Top Primetime TV Shows Top Daily App Usage 27.2 mins Social Gaming Audience Network Size, Millions Sources: Nielsen TV Ratings 2009-10, Broadcast Primetime Shows Ranked By Live + Same Day Average Viewership; Flurry

7. iGenis an extremely Valuable Audience Mobile Apps Attract Desirable, Target-rich Audience Younger & More Female More Affluent More Educated Audience Distribution by Household Income Audience Distribution by Highest Education Level Achieved Audience Distribution by Age Category & Sex Source: Flurry Analytics, Top iOS Apps

8. iGenwill try a lot of content… % downloads per category Source: Flurry Analytics

9. …but are loyal to a few key categories Total Sessions by Category, Percent Healthcare & Fitness Source: Flurry Analytics

10. iGenhas an app discovery problemOverwhelmed with choice & unable to reduce “search costs” Source of downloads, % Source: Flurry, Dec 3rd to Dec 30th , 2010 (Excludes carrier pre-installs)

11. So what is in store for 2011… a non-scientific survey of our developers The content explosion, especially on Android Mobile OS and Apps invade televisions “sets” Recommendations become the new discovery Game Mechanics/In-app-purchases everywhere The emergence of Samdroid as the new duopoly that challenges Apple New and improved Ad Networks as Madison Avenue fights back Microsoft and/or Facebook will become a viable 3rd player Opportunities, opportunities and opportunities

12. Who is Building for Mobile

13. A Whole New World of “Developers” Home Platform for Developers with iPhone Apps Source: Flurry Analytics

14. The Importance of Developers… I will emotionally immerse, empower, surprise, delight, entertain, save time for, make more productive, inform, educate, socially connect, romantically intrigue and make life better for your customers… CONTENT

15. … to Platform Providers …if I only have to build once, control my assets, get approved in 1 week, reach 100M+ devices, know consumers can and will buy, get consumers to notice and try my apps, keep most of the money, monitor my own business and can adjust on the fly. FOR CASH

16. Developers Want a Business Not a Platform Great Device & Operating System Broadband Connectivity Developer Innovation Large, Paying Customer Base One-click Purchase

17. Application Maker Choices

18. Decisions, Decisions…

19. Android Installed Base is Gaining on iOS, but… 300,000 new devices per day 350,000 new devices per day 200M Installed Base 100M Installed Base

20. iPhone vs Android Average Session Length* Minutes *April 1 – April 15

21. iPhone vs Android Sessions per User* Sessions *April 1 – April 15

22. iPhone vs. Android Retention* % Retained *April 1 – April 15

23. Where Are Thousands of Developers Placing Their Bets?

24. Distribution of Apps Created Number of apps set up with Flurry Analytics, Feb – March, 2011, n = 8,372

25. Growth Rate of Apps Being BuiltAndroid Rate Accelerating, but from a smaller base Number of apps set up with Flurry Analytics by Platform

26. How are developers responding?More companies are going cross-platform + Number of apps set up with Flurry Analytics by Platform

27. Thank you peter@flurry.com