Mobile engagement is challenging due to app fatigue, with 79% of retail apps deleted within 90 days. By 2019, one billion mobile users will use mobile coupons. 50% of consumers will make a mobile wallet payment by 2018. The opportunity lies in delivering mobile coupons to mobile wallets through existing apps on every device, with automatic daily updates combining retail and internet offers, powerful analytics, and highly engaging social media links built into coupons and ads. Webnumbers offers this solution with targeting options based on age, gender, location, and coupon/offer usage analytics.