Building and maintaining a loyal customer base isn’t easy. It takes more than just a good product or service to earn a customer’s devotion. Offering a rewards program isn’t enough, either. Given the voluminous number of loyalty programs available to consumers, brands must find innovative ways to engage today's empowered shoppers. A snapshot look at the loyalty landscape underscores the need and opportunity for brands to offer more engaging rewards programs.

1. October: Customer Loyalty
By Judith Aquino and Itzuri Burgos
U.S. consumers hold 3.3
billion memberships in
customer loyalty programs.
(Source: Colloquy)
Out of 160 loyalty programs,
only 24% allowed members to
redeem rewards via mobile apps.
(Source: Capgemini)
A consumer survey conducted
in 10 countries shows that 62% of
respondents are members of one
or more retail loyalty programs.
(Source: Gartner)
More than one-third of
participants across retail sectors
report never using the programs
in which they are enrolled.
(Source: Gartner)
The average American
household has memberships in 29
loyalty programs but is active in
just 12 of them.
(Source: Colloquy)
60% of global business and
technical decision-makers think that
increased employee access to
customer data would improve
customer retention and loyalty.
(Source: Forrester Research)
Building and maintaining a loyal customer base isn’t easy.
It takes more than just a good product or service to earn a customer’s devotion. Offering a
rewards program isn’t enough, either. Given the voluminous number of loyalty programs
available to consumers, brands must find innovative ways to engage today's empowered
shoppers. A snapshot look at the loyalty landscape underscores the need and opportunity
for brands to offer more engaging rewards programs.
3.3 billion
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Raising the Bar on Loyalty: