The document discusses how Planetworx Technologies utilizes location data to generate rich audience insights for mobile app publishers by identifying users' intent. Their approach enhances user engagement and ad targeting through personalized campaigns based on various user behaviors and preferences. Additionally, the platform emphasizes data privacy, ensuring that user identifiable information is not shared, and offers a straightforward integration process for developers.

1. Rich audience insights for mobile app
publishers with intent-based segmentation
by analyzing patterns in
Location Data
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Location. Context. Insights

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In a world of 200 B + mobile apps
Only
10%
Of all users use an app
more than 3 times
after download

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“App abandonment is fueled by loss of interest and
lack of personalization based on intent”
Understanding
intent can be
rewarding
2XClick Through Rate
238%eCPM from location
derived insights
800%Contextualized
engagement

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But…deciphering intent is tough without mapping
the user’s journey in the real world
VACATIONING
LEISURE
COMMUTING
SHOPPING /
WORKING
Intent changes at different
stages of the user’s journey

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Trapyz helps apps enrich audience data based on the
user’s current intent and preferences by deriving
insights from location data
Fashionistas
Auto
enthusiasts
Young
Parents
Sports
enthusiasts
Foodies
Health Buffs
Homemakers
Geeks

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Analyze location
patterns
Create audience
grouping
Personalize
campaigns
Map user journeys based on point of interest visited, category, sub-
category, visit frequency, dwell time, repeat visit and time of day
Step 1

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Analyze location
patterns
Create audience
grouping
Personalize
campaigns
Group audiences into cohorts demonstrating
similar characteristics and preferences
Step 2

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Analyze location
patterns
Create audience
grouping
Personalize
campaigns
Personalize campaigns for audience groups based
on intent, context and relevance
Step 3

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PROFILE
• Name
• Gender
• Age
• Social profile
CONTACT
• Phone #
• E-mail ID
ENGAGEMENT
METRICS
• Page visits
• Views
• Clicks
• Likes/Shares
• Revenue
APP METRICS
• Installs
• Uninstalls
DEMOGRAPHIC
• Age group
• Gender
• Location
• Young parent
• Income group
BEHAVIOURAL
• Coffee drinker
• Fitness freak
• Geek
• Foodie
• Party-goer
INTEREST
• Golfers
• Events/movie buffs
• Music lovers
• Pet lovers
INTENT ENRICHED
USER PROFILE
APP DATA DATA FROM TRAPYZ
Intent enriched profile

10. How it works…
Planetworx Technologies Pvt. Ltd. 9
Radio maps
high footfall
destinations
PlaceMapTM
Location
Data
Warehouse
Real-time
location
matching
Hyper-
personalized
Insights
LOCATION
CONTEXT
INTELLIGENCE
• Micro-location match
• Journey map
• Audience grouping
• Adv. Location profiling
• Multi-dimensional segmentation
• Real-time location insights
• Hyper-personalized experiences
• Lead generation
• Attribution
• Location profiling
• Place mapping
• Demographic profiling
1
2
5
34
• Location survey
• Radio maps
• Data logging
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11. 0
500
1000
1500
2000
2500
3000
3500
19%
14%
12%
9%
8%
7%
6%
4%
4%
3%
3%
2% 1%1%1%
1%1%
1%
1% 0%
0%
Apparel F&B Hospitality Automotive
Telecom Electronics Personal Care Footwear
Home & Lifestyle Watches & Jewellery Hyper/Supermarkets Travel
Sportswear Banking & Insurance Health & Fitness Entertainment
Accessories Electronics,Accessories Toys, Books, Gifts & Music Footwear,Apparel, Accessories
Departmental Stores
Points of Interest – By Cities Points of Interest – By Categories
Wide coverage: High footfall destinations mapped in 8 metro cities across
multiple categories
Planetworx Technologies Pvt. Ltd. 10
Points of
Interest15,500 Metro cities8 Categories20+ Sub-categories80+
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12. What differentiates us…
• Enriched 1st party audiences by using location data to derive intent
without sharing any user identifiable data from your app
• Leverage category specific consumer intent to create in-market
audiences for advertisers
• Enhance audience data to reduce spillage in Ad-targeting to mobile
audiences
• Generate premium audience sets to offer Advertisers targeted and
accurate CPA/CPV monetization of inventory
• Product team with a rich experience in technology and marketing
• Recognized by industry leading retail technology startup programs
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Partner with us…
START EASY
Embed our light SDK
in a few easy steps
DATA PRIVACY
No PII collected. Your user
data remains with you
INSIGHTS
Access to insights on our
platform from Day 1
FAIR PRICING
Pay only for profiles
enriched with insights
MONETIZATION
Assistance in monetization
of app inventory
FREE LOOK-IN
30 day free access to the
platform
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“If data is the new oil, then location-intelligence
is rocket-fuel”
Contact: sales@planetworx.in, +919591691919, +919591060333Thank You
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15. No disruption to the existing media process
Planetworx Technologies Pvt. Ltd. 14
CONSUMERS
Audiences curated
with Trapyz insights
Audiences
grouped by
intent
Location
data
Personalized
campaigns
Direct
Buys
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