The document discusses the emergence of a new business model for the 21st century driven by three forces: new needs, new technology, and a new enterprise logic. It argues that companies are moving from a "managerial capitalism" model of the 20th century towards a "distributed capitalism" model based on co-creation between institutions, individuals, and communities leveraging common IT infrastructure. This new model will impact project management, requiring collaborative leadership, connecting networks, and tapping into crowds.

1. Business Model of the 21st century
May, 14th 2012
Let me be your manager
Dolfijn Advies
© copyright 2012

2. We invented companies to make our lives
more easy.
Instead those companies give us a hard
time now.
Time for something completely different!
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3. Link to Video –
Fast Forward – ViNT trailer 2009
http://vimeo.com/7329189
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4. Trust levels in 2005
• US – Harris poll
– 4% trust their HMO
– 7% trust their health insurer
– 11% trust their life insurer
– 12% trust their telecom provider
– 40% trust their supermarket
• Engeland – National poll
– 80% don’t trust directors of large companies
• Europa – EU Barometer
– Trust in large companies ranks second to last
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5. Wat do companies do to change this?
1960’s – The Marketing Revolution
1980’s – Quality Movement
CEO Study 2010
1990’s – Business Proces Reengineering
1990’s – Mass customization
2005 Management Tools survey 1990’s – Relationship Marketing
of 960 global executives:
“Insufficient customer insight is hurting our performance”
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6. Three forces
New Needs
New Technology
New Enterprise Logic
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7. Dolfijn Advies

8. New Large middle class
Needs looking for luxury goods
New The results of the
Technology: industial revolution
New “High volume, low cost
Enterprise Logic: production”
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9. Managerial Capitalism
Installation Maturation Decline
1910 1930 1950 1970 1990 2010
1900 1920 1940 1960 1980 2000
Henry Ford
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10. Example – Toilet paper
• 8-pack was smaller,
same price
• Still 8 rolls
• Still double layer
• Still 200 sheets per roll
• Shorter sheets
– 12 cm instead of 13 cm
over 8%
price increase
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11. Example – Sugar sticks (1)
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12. Example – Sugar sticks (2)
25%
price increase
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13. Something else is going on
Sanctuary
“Master of your own destiny”
Voice
new “Direct influence”
consumer
Connection
“Part of a community, without
conforming to silly details”
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14. Three forces
New Needs
New Technology
New Enterprise Logic
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15. The new need
“Support, enabling you to live the life you
want to live the way you want to live it.”
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16. Three forces
New Needs
New Technology
New Enterprise Logic
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17. Kondratiev waves
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18. Carlota Perez:
From installation to deployment
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19. Three forces
New Needs
New Technology
New Enterprise Logic
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20. Towards a new Enterprise Logic
Business model of the 20th century Business model of the 21st century
“Managerial Capitalism” “Distributed Capitalism”
Individual
Institution Institution
Individual Individual
Co-creation
Individual Individual
3 forces
Institution Individual Institution
Institution
Communities
Individual Individual Common
IT-Infrastructure
Institution Institution
Individual Individual
Individual
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21. Link to Video -
LEGO Design by Me
http://www.youtube.com/watch?v=9Fmh4Gyc__E
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22. Link to Video -
Nike +
http://www.youtube.com/watch?v=BkfWdwLUZJ4
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23. The new Enterprise Logic
Institution Institution
Co-creation
Institution Individual Institution
Communities
Common
IT-Infrastructure
Institution Institution
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24. Impact on Project Management
• A new world
– No clear organizational structures
– No fixed teams
– Customer is in control
• A new Project Management
– Collaborative leadership
– Connecting networks
– Tapping into the crowd
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