Given to an audience of Prince Edward Island entrepreneurs at the 2010 Atlantic Entrepreneurship Expo. An introductory look at why you should think about social media as part of your marketing mix and what to keep in mind as you get started. Includes a collection of great stats and tips on Facebook, foursquare, Twitter, LinkedIn, YouTube and social media in general.
Digital marketing trends that will help your future strategyNatalia Chrzanowska
Marketing environment is constantly changing. Brands that want to stay ahead of competition must follow current trends and more importantly listen to their audiences. Consumers nowadays are more impatient and more demanding than ever. They expect brands to solve their problems and meet their expectations. On the other hand, they do not trust brands anymore. That's why you should think of redefining your marketing strategy and adjust it to today's reality.
The ubiquitous dominance of influencer marketing is undeniable. By 2020, influencer marketing is expected to catapult itself to a $10 billion industry, solidifying its place as a fundamental and strategic component of every brand's media mix.
A lot has changed with influencer marketing in the last 10 years, but one thing has stayed the same – women run this industry. According to Adweek, 78% of influencers are female.
This deck will dive into the evolution of influencer marketing, expanding on past, present and future trends. Linqia will also discuss why women lead this industry, and how viewers can tap into their own skills and talents to create their own influence online.
Women Have Always Held the Purse Strings
• The multiplier effect - they influence purchasing decisions for themselves and everyone in their households
• Women drive 70-80% of all consumer purchasing decisions.
• Women purchase over 50% of traditional male products, including automobiles, home improvement products, and consumer electronics.
• 85% of women say that if they like a brand, they will remain loyal to it.
Given to an audience of Prince Edward Island entrepreneurs at the 2010 Atlantic Entrepreneurship Expo. An introductory look at why you should think about social media as part of your marketing mix and what to keep in mind as you get started. Includes a collection of great stats and tips on Facebook, foursquare, Twitter, LinkedIn, YouTube and social media in general.
Digital marketing trends that will help your future strategyNatalia Chrzanowska
Marketing environment is constantly changing. Brands that want to stay ahead of competition must follow current trends and more importantly listen to their audiences. Consumers nowadays are more impatient and more demanding than ever. They expect brands to solve their problems and meet their expectations. On the other hand, they do not trust brands anymore. That's why you should think of redefining your marketing strategy and adjust it to today's reality.
The ubiquitous dominance of influencer marketing is undeniable. By 2020, influencer marketing is expected to catapult itself to a $10 billion industry, solidifying its place as a fundamental and strategic component of every brand's media mix.
A lot has changed with influencer marketing in the last 10 years, but one thing has stayed the same – women run this industry. According to Adweek, 78% of influencers are female.
This deck will dive into the evolution of influencer marketing, expanding on past, present and future trends. Linqia will also discuss why women lead this industry, and how viewers can tap into their own skills and talents to create their own influence online.
Women Have Always Held the Purse Strings
• The multiplier effect - they influence purchasing decisions for themselves and everyone in their households
• Women drive 70-80% of all consumer purchasing decisions.
• Women purchase over 50% of traditional male products, including automobiles, home improvement products, and consumer electronics.
• 85% of women say that if they like a brand, they will remain loyal to it.
Marketing your business using social media or print or bothJim Sweeney
Jim Sweeney with Big Daddy Marketing in Houston, Texas presents some ideas about navigating the world of internet (social) marketing and how it relates to your overall marketing plan. Briefly discussed are Social Media Marketing, Website Marketing, and direct mail and EDDM mailing.
In this deck, we address questions such as:
1. Why engage influencers?
2. Which can help you better - micro or macro influencers?
3. Which platforms are the most suitable?
4. How to pick the correct influencer for your campaign?
5. How to measure the success of your campaign?
Emojis are perceived by many as just a novel way to communicate, and most of us underestimate their value. Used right, emojis will make brands relatable, add context to your messaging, and appeal to your audience on a deeper level. And we all know that an emoji can be worth a thousand words. In this session, we’ll explore how using emojis will boost your social media engagement, the psychology behind emojis, whether it’s appropriate for your brand to use them in the first place and why it is essential for your brand to analyze emoji usage. Does your brand speak emoji yet?
The Facebook Newsfeed in 2018 is going to be a different ball game with posts by friends and family being prioritized over brands and publishers.
These changes are not the first, and not the last. What can marketers do to adapt? Be the first to understand what’s working and what’s not, and adapt to change faster than the competition.
Join Socialbakers next week in our webinar as we recap what are the changes in the Facebook Newsfeed and more importantly, share tips on what you can do to work around them.
Miguel Bernas, Director, Digital Marketing at SingTel explains how social media allows the telecommunications giant to engage with the youth market.
This presentation was given at Marketing to Youth in Singapore on 23 July 2012.
CBE16 - Scalable, Actionable, and Effective Social Media Marketing for the Cr...CraftBev
Build an effective social media plan, specifically focused on alcohol brands: Best practices, content curation, social advertising, social analytics, and more.
Xelleration Social Client: Give the Needy FoundationKaitlyn Knoll
Created in PowerPoint 2013 for a Foundation aimed at empowering third world single mothers by providing them food and shelter. A social media progress overview.
For many brands, collecting likes and fostering engagement by any means necessary is a sign of a successful social media program. But if you dig deeper into these metrics, what do they actually mean? What is driving the actions? Are they taken by true brand advocates? Are the engagements contributing to the business’s bottom line?
A recent study conducted in partnership with SurveyMonkey has uncovered valuable insights into how to cultivate advocacy. With over 5,000 respondents from 11 countries, the results map how to build relevance and trust and drive forward a brand, business, and reputation around the globe.
This presentation will share with you the latest tools to help you find your target audience and define your LEAD Strategy
PS Scan me to connect with me in Social Media
Marketing your business using social media or print or bothJim Sweeney
Jim Sweeney with Big Daddy Marketing in Houston, Texas presents some ideas about navigating the world of internet (social) marketing and how it relates to your overall marketing plan. Briefly discussed are Social Media Marketing, Website Marketing, and direct mail and EDDM mailing.
In this deck, we address questions such as:
1. Why engage influencers?
2. Which can help you better - micro or macro influencers?
3. Which platforms are the most suitable?
4. How to pick the correct influencer for your campaign?
5. How to measure the success of your campaign?
Emojis are perceived by many as just a novel way to communicate, and most of us underestimate their value. Used right, emojis will make brands relatable, add context to your messaging, and appeal to your audience on a deeper level. And we all know that an emoji can be worth a thousand words. In this session, we’ll explore how using emojis will boost your social media engagement, the psychology behind emojis, whether it’s appropriate for your brand to use them in the first place and why it is essential for your brand to analyze emoji usage. Does your brand speak emoji yet?
The Facebook Newsfeed in 2018 is going to be a different ball game with posts by friends and family being prioritized over brands and publishers.
These changes are not the first, and not the last. What can marketers do to adapt? Be the first to understand what’s working and what’s not, and adapt to change faster than the competition.
Join Socialbakers next week in our webinar as we recap what are the changes in the Facebook Newsfeed and more importantly, share tips on what you can do to work around them.
Miguel Bernas, Director, Digital Marketing at SingTel explains how social media allows the telecommunications giant to engage with the youth market.
This presentation was given at Marketing to Youth in Singapore on 23 July 2012.
CBE16 - Scalable, Actionable, and Effective Social Media Marketing for the Cr...CraftBev
Build an effective social media plan, specifically focused on alcohol brands: Best practices, content curation, social advertising, social analytics, and more.
Xelleration Social Client: Give the Needy FoundationKaitlyn Knoll
Created in PowerPoint 2013 for a Foundation aimed at empowering third world single mothers by providing them food and shelter. A social media progress overview.
For many brands, collecting likes and fostering engagement by any means necessary is a sign of a successful social media program. But if you dig deeper into these metrics, what do they actually mean? What is driving the actions? Are they taken by true brand advocates? Are the engagements contributing to the business’s bottom line?
A recent study conducted in partnership with SurveyMonkey has uncovered valuable insights into how to cultivate advocacy. With over 5,000 respondents from 11 countries, the results map how to build relevance and trust and drive forward a brand, business, and reputation around the globe.
This presentation will share with you the latest tools to help you find your target audience and define your LEAD Strategy
PS Scan me to connect with me in Social Media
Archimedes observed his world and moved it by sharing his ideas. Modern day translation, give me social technology to leverage, and I will connect my world.
This presentation is talks about leveraging social media to share ideas. Simple.
This is a presentation I gave at the DMA 2010 conference in San Francisco. The description of the session is: The challenge of social media is in how to make being personal cost efficient, and the solution is in the creating and relying on the right methodology. In this session, Jeff Hilimire introduces a new process called OFFER (Optimizing Facebook For Earnings and Relationships) that virtually automates successful outcomes.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
If you're not telling your story I assure you your competitor is telling theirs, and by default, it's already more compelling.
In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your business above your competitors and stay there.
The Social Media Master Series, brought to you by Z Interactive, is presented by Harrison Blum and Anthony D’Ambrosio who carry over 10 years of experience in brand strategy, digital advertising and social media. While Z Interactive may have a young history, it is a company with an unparalleled track record with brands such as On The Border, Live nation and the artist Coldplay under their belts. Their team is second to none in their ability to take new and growing businesses to the next level using both traditional and new marketing platforms.
In this session you will gain valuable insight on how to build a strong brand on the most popular social media network. We’ll show you how to leverage Facebook to not only reach your target audience for your business but how to convert them into “actual” paying customers, and keep them coming back. The Social Media Master Series is part of a series of 90 minute sessions that build upon each other and offered each month (session locations may vary).
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxjasoninnes20
Benefits of
SOCIAL MEDIA MARKETING
You may want to use this slide presentation over two days, with the social media slides (up to slide number 15) presented the first day, and the second half of the slide deck presented the second day.
Where does Social Media fit in the Marketing Mix?
https://www.youtube.com/watch?v=21cKRwC_h38&t=5s
https://www.youtube.com/watch?time_continue=2&v=wa0OXpdihmQ
Results from the February 2018 CMO Survey indicate that companies currently spend 12% of their marketing budgets on social media. This is up from 3.5% in 2009 when this question was first asked. This increase is expected to accelerate with social media spending predicted to reach 20.5% of marketing budgets in the next five years!
https://www.youtube.com/watch?v=sOfHtANrmbI
Create a holistic strategy focused on all three media types.
Owned Media: the channels a company owns (Company website, blog, YouTube channel, social media accounts)
Earned Media: the content and conversations around a brand that have been created and published by someone else (Press coverage, social media mentions, product/company reviews, blog posts)
The most valuable type of media, as it increases brand awareness with additional effort on the part of the marketer
Paid Media: marketing activity that is paid for (TV advertising, radio spots, print advertising, Google Adwords, Pay Per Click [PPC] campaigns,
search and display advertising, social media advertising)
Earned Media
Blogger decides to review your product or service.
Social Media followers share an influencer or brand’s post.
Press mentions
Organic searches results in higher rankings on Google, Bing and Yahoo!
Continuous Engagement =
Consistent Message dissemination
11
11
BENEFITS OF SOCIAL MEDIA MARKETING
• Brand awareness
Increased Exposure / Brand Awareness
Social media allows message sharing to a wide audience, making brands more accessible
for new customers and more recognizable for existing customers
The cell phone case industry is extremely competitive. Pretty much anyone can buy cases in bulk from Alibaba and resell them for a markup. So when a company is able to stand out and establish a brand, you can’t help but take notice.
Peel sells thin phone cases, with the major selling point being they’re both functional and stylish. So naturally, social media is a great avenue to showcase their products.
They use Facebook video ads to help tell the story of what separates their products from everyone else.
BENEFITS OF SOCIAL MEDIA MARKETING
• Increased traffic
Improved Conversions!
Increased Traffic
Every like, comment, share or reaction may lead to a click and eventually a conversion
78% of businesses said social media has increased website traffic
Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. E ...
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
5. What’s on your mind? 50% 90 pieces 30 billion users of content created / user /month pieces of content shared monthly log in daily Avg user spends per day Source: Facebook Share minutes 55
8. 62% Latest news about the brand New product information Contests and giveaways Allows me to show I like the brand Sales, discounts, coupons, and special offers 61% 58% 55% 47% Source: eMarketer
18. Wildfire Interactive, Inc. wildfireapp.com facebook.com/wildfireinteractive @wildfireapp +1-888-274-0929 [email_address] 1600 Seaport Blvd Redwood City, CA 94301
Editor's Notes
At this point, it’s no surprise that Facebook has become incredibly important to consumers in a very short amount of time and is now a HUGE part of how they spend their time online. That said, one question worth asking is why is Facebook important to users? To understand this, we need to look at what users are going to Facebook to do, and what needs it fulfills for them. It’s not just about how they use Facebook; lets talk about how they interact with brands on Facebook.
When you look at the statistics, which Facebook regularly updates, it’s amazing how engaging and addictive their product really is. Take a look at some of these numbers: 50% of users log in daily The average user spend 55 minutes per day on the site! 3) Whether you like it or not, this is where your target audience is spending their time online so it’s critical that you figure out how to reach them in a relevant way.
To understand your users, we need to understand what need Facebook fills for them. Let’s take a look at why they login to Facebook. Facebook users log on to have fun and to connect with family and friends, they’re also logging on for information. While they’re not on Facebook searching for your product directly, understanding what they are doing there is crucial to targeting them in the right way, and starting a dialogue. Now that we know what Facebook users in general are attracted to Facebook for, lets look at the users in another light: as consumers .
The question we asked ourselves a few slides ago becomes a little different when we specify that the users we’re targeting are also consumers. Consumers, when asked about their habits on Facebook, are very straightforward and list their expectations from brands, as well as what entices them to declare their affinity for brands by “liking” them. So what do consumers expect from you?
eMarketer recently released a study where users were asked WHY they liked brands on Facebook or followed them on Twitter. 62% of users did so to obtain the latest news about the brand, 61% for new product information, and 58% to get access to contests and giveaways. If we boil down the top reasons consumers list for committing their affinity to your brand, the common theme is the VIP factor: users want to be made to feel like an insider, like a digital VIP. By following your brand, they’re especially thrilled to get VIP access to news about upcoming products, get shown exclusive content, and be privy to “fan-only” sales or information. Further in this presentation, we’ll discuss ways you can make your fans feel like VIPs; from special promotions, to exclusive content, to flash deals.
So, ok, we’ve established that everyone and their grandmother is on Facebook. Let’s flip the switch and get back to you, the marketer. How can you use Facebook to impact your bottom line?
We’ll get to the answer in a minute but before that I think it’s important to highlight a major difference between Google and Facebook. The beauty of advertising via Google is that you place an ad by targeting the words you think people will use to describe the item they want, like in this picture of the Sharpie. Get 100 clicks and you make one sale. It’s fairly straightforward. Unfortunately, marketing on Facebook doesn’t quite work that way. In the case of Sharpie, you’re looking at their fan page on Facebook, where users are joining a community of other users, all having declared their affinity for Sharpie as a brand.
We made it sound really easy, but the stats show that users aren’t engaging with hundreds of brands, but that they’re a bit more selective. Here are a few interesting stats: - The average Facebook user is a Fan of 8.7 Fan Pages and over 20 million people are becoming Fans of brands daily
Alright, on to phase 2 – ENAGEMENT! We often find that clients spend a lot of time planning ways to grow their Fan base but don’t necessarily have a solid plan in place for engaging those Fans once they acquire them. Engagement is key for building a valuable long-term relationship.
A huge part of engagement on Facebook is the newsfeed. One important thing to know about the newsfeed is that when you post a status update, it doesn’t necessarily go out to every single one of your fans. Facebook has a content algorithm called EdgeRank that determines how many people actually see the content that you post. For example, if you have 50,000 fans and post something that Facebook deems uninteresting for those people only a small percentage of your fans will actually see that content. So, in order to get more impressions you need to be pushing out content that Facebook believes to be relevant to your audience. Like Google’s search algorithm, Facebook’s Edgerank is a black box so we don’t know exactly how it works. That said, we’ve found that the more “Likes” and comments you get on a post, the higher that post will rank on Facebook’s engagement scale, which means you get more impressions. 2) So, the next obvious question is how do you get people to “Like” and comment on your posts?
The first tip is an easy one. Just ask! We’ve found that simply asking people to click the Like button dramatically increases the number of likes you’ll get. This has been replicated across many different pages and we’ve found it really is this simple. Number two is Ask Questions. We did a test pushing out a newsfeed notifying people about a sweepstakes one of our clients was running to win a dream tailgate party. We got a few different comments saying “cool” or something else to that effect but no real engagement. A bit later we sent out a different post that didn’t mention the tailgate party promotion but instead we asked people what they would serve at their dream tailgate party? Within a few hours we had over 50 comments. I think the key here is giving people a reason to comment, to share their opinion and asking questions that can be answered easily with a few words or sentences.
1) The final thing we’ve noticed about the newsfeed is that quality seems to be more important than quantity. From what we can tell, Facebook assigns an overall score to the whole of your content, not each post individually. So, if your strategy is to send out tons of updates hoping that every now and again one of your posts will be highly engaging, those posts that fall flat may be penalizing future updates you make. The other side of this is that if you’re able to put together a highly engaging post, it can actually have a lifting effect on future updates. 2) Here’s a quick example of what I mean. This is a page that we manage and at the time of these posts we had right around 10k fans. For a typical post around this time, we’d get about 6k impressions and 20 comments. The middle post here ended up being incredibly engaging and we got 6 times the number of comments we’d usually get and the post ended up getting nearly 30k impressions. Remember, we only had 10k fans at the time so this meant that our Fans were sharing this information with their friends in a big way. But here’s where it gets really interesting. Our very next post was actually below average in terms of the number of Likes and comments we received but the post still had nearly 22k impressions, which was a little less than 4 times our average amount, which lead us to believe that Facebook isn’t measuring the engagement of each post in isolation. 3) I know a lot of the people in this room probably aren’t responsible for creating newsfeed posts for brand pages, but I think the point here is that if your company is going to post something related to a prepaid initiative or promotion, it pays to ask yourself: - Will this content be engaging? - What’s the reason for people to like and comment? If you’re able to nail these two questions, the chance of people seeing your message increases dramatically.
Page: Powered by Wildfire – Page Manager Key Points Ideeli tapped into passionate fan base who, based on their market research, love shoes. Great engaging page with lots of fresh and relevant content content gets refreshed weekly goes from photo carousels, last week was vote on which shoe was “dainty” or “drab” Also taking advantage of multiple tabs