The document discusses social capital and social influence in the digital age. It notes that understanding and measuring social influence is important for business but also challenging, as there is no standard definition. It then outlines some key metrics like reach, relevance, resonance, and centrality that can help measure an individual's social influence. Finally, it discusses how analyzing social influence will continue to grow in importance for brands and become more predictive by combining online and offline consumer data.

1. Elizabeth Morgan [email_address] @socialmorgan

13. The Shift to Influence Metrics

18. Discussion Authority helps identify which parts of automobile conversations the author participates in. This provides a more granular look into what made the author relevant.

19. Centrality – assessment of community strength which considers links, # of authors, and quality of sites being linked to/from.

20. Page Views and Traffic ranking calculations.

21. Author Activity = ranking based on total # of posts by author. Site Activity = ranking based on total site volume.

22. Term Cloud showing what else the author talks about.

23. Influence Rank shows where the author ranks from the list of top automobile authors.

27. Elizabeth Morgan @socialmorgan