LinkedIn provides various marketing solutions to help professionals manage their online identity, build business relationships, gain professional insights, and help companies reach their target audiences. These include advertising options like display ads and sponsored updates, engaging audiences through polls and groups, and helping companies build their brand through pages and recommendations. Measurement reports also provide insights into how target audiences are interacting with campaigns.

1. Marketing Solutions

2. LinkedIn Mission: Connect the world’s professionals to make them more productive and successful.

3. 100,000,000 million members worldwide.6 million more join us every month.

4. What are professionals doing on LinkedIn?

5. Managing their professional identity Integrating other social activity (blogs, tweets) Professional profile Recommendations Installing InApps Optimising profiles for search – the professional profile of record

6. Managing their professional identity continued Carry your profile onto third-party sites via LinkedIn sign-in Take your profile with you via your mobile device

7. Building business relationships Building a professional network Searching for professionals Making contact via InMailTM Requesting / facilitating introductions

8. Gaining professional insight Following companies, recommending products & services Extracting the signal from the stream Discussing professional topics in Groups Asking professional questions & seeking answers from their peers

9. Gaining professional insight continued Sharing & commenting on insights & news via status updates Polling their peers Sharing content from third party sites back into LinkedIn

10. LinkedIn’s global membership 100,000,000 Worldwide 22,000,000 Europe 6,000,000 United Kingdom

11. LinkedIn's global footprint Europe 22M Canada 3M Pacific Rim 5M US 44M Middle East 2M India 9M Central & South America 8M Africa 3M Australasia 2M

12. LinkedIn's local reach Nordics 2M Netherlands 2.5M UK 6M DACH 1.5M Eastern Europe 1M France 2.2M Spain 1.6M Italy 1.6M

13. The best place on the web to reach professionals LinkedIn ranks #44 with 74.4m global unique users Source: comScoreJanuary 2011 (worldwide)

14. Comparison of UK audience demographics Source: UKOM APS January 2011

15. More engaged than the competition LinkedIn users in the UK are consuming over twice as many pages as The Telegraph Source: UKOM, APS January 2011

16. Spending more time online Users in the UK are spending almost 60% more time online at LinkedIn than The Telegraph Source: UKOM, APS January 2011

18. Linkedin Marketing solutions

19. The LinkedIn Ecosystem

22. Seniority

23. Industry

24. Company Size

25. Geography

28. Quantative listening Polls LinkedIn Research Network

29. Qualitative listening Signal LinkedIn Today Groups Answers

32. Select your target audience

33. Choose to pay per click or by impression volume

34. Set a daily budget

36. 300x250 MPU

37. 728x90 leaderboard

38. Text link

39. 160x600 skyscraper

40. Clean, clutter-free environment

42. Ran 300x250 brand display

43. Targeting BDMs* in Autos, Retail, Healthcare & High Tech in companies over 1,000

44. Average CTR of 0.34%, with top performing creative at 1.04%. Delivering average of 384 clicks a day*BDMs = Business Decision Makers, defined as Manager and above

46. Easy execution via RSS feeds

47. Use content to build brand loyalty

49. Gain insight into attitudes and opinions of LinkedIn users

50. Analyse poll results by member demographics

51. Benefit from earned media via viral status updates and sharing tools

53. High visibility within inbox

54. Maximum of one message per member each 60 days

55. Only relevant messages allowed

56. Precise targeting options

58. Distribute White Papers to your target audience on LinkedIn

59. Promotional units link to pre-populated data entry form

61. Each paper relevant to its specific audience

63. LinkedIn Groups 800,000 professionally orientated groups 1,500+ created every day 3,000,000+ members join groups each month

65. Gain insights & feedback by listening to peer to peer discussions

66. Provide a platform for brand advocates to voice feedback and opinions

68. Displays latest content from the Group’s discussions plus the member count

69. Identifies connections within the viewer’s own network who’ve joined the group

72. Over 8,500 members since launch in April 2010

73. Nearly 1/3 of group members have commented on a discussion and over 10% have started their own discussion

74. Group members 50% more likely to rate HP as excellent at understanding and supporting the needs of small businesses

76. Custom Group Partners

77. Company Pages 49,000,000 company follows 2,000,000 company profiles 162,000 products & services listed 30,000 recommendations generated

79. Present your portfolio of products & services

80. Drive product & services recommendations from LinkedIn users

81. Benefit from earned media as recommendations spread virally across users’ networks

82. Create different versions of pages based on audience demographics

85. Displays recommendations for Products & Services from within the viewer’s own network, followed by those from other professionals

86. Invites the viewer to make their own Product & Service recommendations

88. Initial focus on eight products & services

89. Ran awareness media & roadblocks to support their pages

90. Generated over 400 recommendations for their suite of products & services

92. How LinkedIn drives the purchase funnel DisplayTake Overs InMail Custom Programs Advertising Awareness GroupsSocial Ads Answers Polls Community Consideration Products & Services Recommendations Social Ads Reputation Preference InMail Direct Ads White Papers APIs Direct Response Purchase

96. Discover how your target audience feels about your brand and their likelihood to purchase from you

98. Ad recall doubled at 4+ exposures

99. Group members 50% more likely to rate HP ‘excellent’ at understanding needs of small businesses

101. Thank you