Contrary to popular belief, technology is actually making people more empathetic. The Internet is not driving people apart; rather, it's bringing people together. In an effort to humanize their web experience, consumers are volunteering more information—and that's good news for forward-thinking brands. To embrace this warming web, digital marketers must strive for emotional engagement with their customers to establish connections that are more meaningful than likes and retweets.
The document discusses social media marketing and its impact on brands. Some key stats are presented: 72% of people feel a stronger connection to brands on social media; 64% have an improved opinion of companies that their friends interact with on social media; over 500 million people use Facebook with 50% logging on daily. Challenges in social media marketing include having the right people, knowledge, culture and budget while solutions involve using both internal and external advisors. An effective strategy includes setting goals and a plan to build an audience, market to them, and convert them with measurement of sales, leads, engagement and benchmarks.
Social media grows bigger and bigger each day, and as it does so, fans and followers seem to become more demanding with the brands they follow, requesting more interaction, better content, and quicker responses in return for their loyalty. The following are ten social media marketing trends that can help you grow your social media audience.
Social media engagement is being studied by neuroscientists to understand brain patterns in relation to activities like shopping, drinking, and romance. These studies have led marketing to shift funds from traditional media to social media. Measuring followers does not guarantee engagement; marketers now measure actively engaged followers who regularly interact with branded content. Actively engaged followers are critical to increasing brand reach and trust. While followers cannot be measured by one number, comments, shares, mentions and endorsements are the most fundamental engagement metrics that increase brand reach in different ways. Analyzing how top customers engage can help value each metric and accurately measure social media marketing efforts relative to business goals.
The document discusses an organization's shift toward greater use of social media across four fronts: marketing, service, public relations, and internal communication. It outlines opportunities for social media engagement, including building brand awareness through forums and blogs, improving customer service and understanding through photo sharing and reviews, and strengthening the brand by participating on sites like Facebook and Twitter.
AdvertisePals is a social influence marketing platform that connects brands with influential social media personalities. These personalities endorse products for their loyal followers, totaling over 1.2 million across various social media platforms like blogs, Twitter, YouTube, Facebook, Pinterest, and Instagram. AdvertisePals allows brands to engage target audiences on a personal level through sponsored social media posts by influential personalities in categories like fashion, health and wellness, cooking, fitness and more.
Contrary to popular belief, technology is actually making people more empathetic. The Internet is not driving people apart; rather, it's bringing people together. In an effort to humanize their web experience, consumers are volunteering more information—and that's good news for forward-thinking brands. To embrace this warming web, digital marketers must strive for emotional engagement with their customers to establish connections that are more meaningful than likes and retweets.
The document discusses social media marketing and its impact on brands. Some key stats are presented: 72% of people feel a stronger connection to brands on social media; 64% have an improved opinion of companies that their friends interact with on social media; over 500 million people use Facebook with 50% logging on daily. Challenges in social media marketing include having the right people, knowledge, culture and budget while solutions involve using both internal and external advisors. An effective strategy includes setting goals and a plan to build an audience, market to them, and convert them with measurement of sales, leads, engagement and benchmarks.
Social media grows bigger and bigger each day, and as it does so, fans and followers seem to become more demanding with the brands they follow, requesting more interaction, better content, and quicker responses in return for their loyalty. The following are ten social media marketing trends that can help you grow your social media audience.
Social media engagement is being studied by neuroscientists to understand brain patterns in relation to activities like shopping, drinking, and romance. These studies have led marketing to shift funds from traditional media to social media. Measuring followers does not guarantee engagement; marketers now measure actively engaged followers who regularly interact with branded content. Actively engaged followers are critical to increasing brand reach and trust. While followers cannot be measured by one number, comments, shares, mentions and endorsements are the most fundamental engagement metrics that increase brand reach in different ways. Analyzing how top customers engage can help value each metric and accurately measure social media marketing efforts relative to business goals.
The document discusses an organization's shift toward greater use of social media across four fronts: marketing, service, public relations, and internal communication. It outlines opportunities for social media engagement, including building brand awareness through forums and blogs, improving customer service and understanding through photo sharing and reviews, and strengthening the brand by participating on sites like Facebook and Twitter.
AdvertisePals is a social influence marketing platform that connects brands with influential social media personalities. These personalities endorse products for their loyal followers, totaling over 1.2 million across various social media platforms like blogs, Twitter, YouTube, Facebook, Pinterest, and Instagram. AdvertisePals allows brands to engage target audiences on a personal level through sponsored social media posts by influential personalities in categories like fashion, health and wellness, cooking, fitness and more.
The document outlines 6 common mistakes companies make when using social media for marketing purposes. These mistakes include lacking a clear strategy and goals, spamming users with irrelevant content, being inconsistent in brand messaging across platforms, not actively engaging with customers on social media, and failing to respond to user comments and questions in a timely manner. The document advocates developing an integrated social media strategy aligned with other marketing activities and using social platforms to start conversations, share valuable content, and build relationships with customers.
Do social media right by following these five steps. We include examples of small to large sized companies doing it well. From mommy bloggers, to snack food companies, to blenders.
Social and Emering Media Panel - Pardot Users ConferencePardot
The document summarizes a panel discussion on social and emerging media for B2B companies. It provides tips from three panelists - Rob MacEwen, Chris Uschan, and Courtney Wiley - on engaging users, implementing social media campaigns, and using social media for B2B purposes like attracting prospects, nurturing relationships, and driving traffic. Key recommendations include engaging customers and peers rather than just selling, being patient as payoffs are long term, focusing efforts on a few channels done well, and leveraging social media to generate qualified leads and increase loyalty.
Martin Smith of A-Side Worldwide LLC provides a summary of how he helped increase online sales by 50% for a home and garden decor company in one month. He emphasizes focusing social media efforts on a specific target market and setting goals based on the O.P.C. model of gaining attention, interest, desire and action. Key performance indicators should be leads, sign-ups, website traffic, and sales generated. Engagement is important but unhealthy attachment to best practices and statistics should be avoided.
Xelleration Social Client: Give the Needy FoundationKaitlyn Knoll
This document summarizes Xelleration Social's work with the nonprofit GTN to improve its social media presence. It finds that GTN saw increased Facebook likes and engagement after implementing Xelleration's strategy of more consistent, higher quality posts. GTN also became more active on Twitter and Pinterest. Facebook ads performed well above industry averages. The document identifies areas for GTN to improve, such as adding more types of content, becoming more involved in the community, and improving its website with fixes like enabling blog comments.
Becoming a Social Media leader for your bank takes work. Ben Pankonin and Ann Chen hosted with Social Assurance and ICBA. Learn the tips and tricks for community managers to lead their community banks to Social Media and Digital Marketing success.
The March of Dimes social media strategy document outlines objectives to increase followers and engagement by sharing more content and raising awareness of their cause. Key strategies are increasing published content volume and encouraging conversation. Goals include gaining 5,000 Instagram followers in 5 months and boosting Facebook likes/shares by 20%. The roles, policy, response plan, and measurement of results are also defined.
Social media marketing provides several key benefits for businesses:
1) It allows businesses to target a large, global audience that uses social media platforms. Close to half of the world's population is on social media.
2) Social media helps businesses understand their audience better by analyzing customer posts, comments, interests and behaviors on platforms.
3) Businesses can build relationships with customers by engaging with them on social media through helpful, informative and entertaining content rather than just sales messages. This builds loyalty and positive brand perception.
This document discusses the social media value chain for B2B marketing. It outlines key components of the chain including exposure, conversation measurement, conversion, advocacy, and recommendations. Each component is defined, such as exposure measuring total visits and brand recognition, conversation tracking numbers of users and mentions, and conversion analyzing what percentage of users become buyers. The value chain provides a framework for B2B marketers to measure engagement and ROI across social media platforms.
The document discusses the power and influence of customer reviews on consumer behavior. Some key points include:
- 83% of holiday shoppers are influenced by customer reviews
- 75% of consumers expect to be able to leave feedback on their experiences
- Customer reviews impact consumers' decisions to book hotels, restaurants, and travel plans
- Positive customer reviews help build trust in local businesses
The document advocates that businesses should guarantee reviews are from genuine customers and not moderate reviews, as consumers spend more time on sites that include both positive and negative reviews. Customer reviews can improve search rankings, drive social traffic, and increase sales for businesses.
This document outlines the role and responsibilities of a community manager position. It discusses managing social media for an organization, focusing on understanding customer needs, creating engaging content, and building relationships. Key aspects of the role include online marketing, customer support, reporting on metrics like reach and conversations. The document provides tips on developing an inbound strategy using content and recommends resources for social media best practices.
Presented at the Mid-Atlantic Marketing Summit, Social@Ogilvy VP Leigh George discussed how to measure the ROI of Social Media and why that was so important. You can follow her presentation and others on #mamsummit
PRSA Boston 2013 Social Media Summit - Brand-Blogger ConnectionJackie Lustig, APR
The document summarizes the key findings of a 2013 survey of 227 bloggers about their relationships with brands. Some of the main findings included:
- Most bloggers had been blogging for 3+ years and covered topics like family/parenting, food, and product reviews. Over half had over 10,000 monthly unique visitors.
- Bloggers felt they received many pitches from brands that did not fit their blog and were looking for long-term marketing partnerships rather than one-off promotions.
- While brands focused on metrics like traffic and social media followers, bloggers felt loyalty and trusted relationships with readers were more important influences.
- Compensation for brand work varied but bloggers often felt it did not match the amount of
6 Lessons Learned from the 2013 Blogger-Brand Relationship SurveyCindy Meltzer
Lessons learned from the 2013 Blogger-Brand Relationship Survey, independent research conducted by The Social Craft consulting firm. Covers how bloggers interact with brands and PR firms, email pitches and communication preferences, influence metrics and blogger compensation.
This deck was presented at the PRSA Boston Social Media Summit on May 14, 2013 and also appears on the prsaboston Slideshare account.
Camille Perez aims to build her social media presence this year by being active on Twitter and linking her other accounts. Her goals are to gain over 100 followers by October, mostly random people, and then create and link all of her accounts once she has an established presence. Her strategy is to maximize retweets, likes and posts to grow her following initially before adding more of her own content. She will be responsible for managing all aspects of her social media presence herself.
Social Media for CEOs - The External OpportunityOur Social Times
A presentation from Julius Duncan (Headstream.com) on how CEOs should view and approach social media strategically, with specific focus on external communications
The document discusses social media marketing strategies for businesses. It outlines various social media platforms like Facebook, Twitter, Google+, YouTube, Pinterest, and LinkedIn and strategies for each platform, such as creating engaging content and communities. The goals of social media marketing are to foster awareness, drive traffic and sales, build loyalty, and gain insights. Proper positioning, promoting, packaging, and partnering are emphasized for an effective social media presence.
Grupo Angeles Servicios de Salud opera 22 hospitales en México con más de 2,200 camas, 220 quirófanos y emplea a 11,000 personas, incluyendo 10,500 médicos. Desde 1986 ha estado adquiriendo y construyendo nuevos hospitales para ofrecer infraestructura de alta tecnología, experiencia médica y calidad en el servicio. Algunos de sus programas innovadores incluyen tratamientos con células madre, esclerosis múltiple, bariátrica y trasplantes.
Computer and electronic shopping guideAldo Vasquez
This guide provides information to help consumers shop for computers and electronic devices during the holidays. It defines common computer components like processors, RAM, optical drives, and network cards. It explains what to look for when purchasing desktops, laptops, tablets, eReaders, music players, and game consoles. Tips for safe online shopping are also provided. The document aims to educate consumers on technology basics and purchasing the right device for their needs.
The document outlines 6 common mistakes companies make when using social media for marketing purposes. These mistakes include lacking a clear strategy and goals, spamming users with irrelevant content, being inconsistent in brand messaging across platforms, not actively engaging with customers on social media, and failing to respond to user comments and questions in a timely manner. The document advocates developing an integrated social media strategy aligned with other marketing activities and using social platforms to start conversations, share valuable content, and build relationships with customers.
Do social media right by following these five steps. We include examples of small to large sized companies doing it well. From mommy bloggers, to snack food companies, to blenders.
Social and Emering Media Panel - Pardot Users ConferencePardot
The document summarizes a panel discussion on social and emerging media for B2B companies. It provides tips from three panelists - Rob MacEwen, Chris Uschan, and Courtney Wiley - on engaging users, implementing social media campaigns, and using social media for B2B purposes like attracting prospects, nurturing relationships, and driving traffic. Key recommendations include engaging customers and peers rather than just selling, being patient as payoffs are long term, focusing efforts on a few channels done well, and leveraging social media to generate qualified leads and increase loyalty.
Martin Smith of A-Side Worldwide LLC provides a summary of how he helped increase online sales by 50% for a home and garden decor company in one month. He emphasizes focusing social media efforts on a specific target market and setting goals based on the O.P.C. model of gaining attention, interest, desire and action. Key performance indicators should be leads, sign-ups, website traffic, and sales generated. Engagement is important but unhealthy attachment to best practices and statistics should be avoided.
Xelleration Social Client: Give the Needy FoundationKaitlyn Knoll
This document summarizes Xelleration Social's work with the nonprofit GTN to improve its social media presence. It finds that GTN saw increased Facebook likes and engagement after implementing Xelleration's strategy of more consistent, higher quality posts. GTN also became more active on Twitter and Pinterest. Facebook ads performed well above industry averages. The document identifies areas for GTN to improve, such as adding more types of content, becoming more involved in the community, and improving its website with fixes like enabling blog comments.
Becoming a Social Media leader for your bank takes work. Ben Pankonin and Ann Chen hosted with Social Assurance and ICBA. Learn the tips and tricks for community managers to lead their community banks to Social Media and Digital Marketing success.
The March of Dimes social media strategy document outlines objectives to increase followers and engagement by sharing more content and raising awareness of their cause. Key strategies are increasing published content volume and encouraging conversation. Goals include gaining 5,000 Instagram followers in 5 months and boosting Facebook likes/shares by 20%. The roles, policy, response plan, and measurement of results are also defined.
Social media marketing provides several key benefits for businesses:
1) It allows businesses to target a large, global audience that uses social media platforms. Close to half of the world's population is on social media.
2) Social media helps businesses understand their audience better by analyzing customer posts, comments, interests and behaviors on platforms.
3) Businesses can build relationships with customers by engaging with them on social media through helpful, informative and entertaining content rather than just sales messages. This builds loyalty and positive brand perception.
This document discusses the social media value chain for B2B marketing. It outlines key components of the chain including exposure, conversation measurement, conversion, advocacy, and recommendations. Each component is defined, such as exposure measuring total visits and brand recognition, conversation tracking numbers of users and mentions, and conversion analyzing what percentage of users become buyers. The value chain provides a framework for B2B marketers to measure engagement and ROI across social media platforms.
The document discusses the power and influence of customer reviews on consumer behavior. Some key points include:
- 83% of holiday shoppers are influenced by customer reviews
- 75% of consumers expect to be able to leave feedback on their experiences
- Customer reviews impact consumers' decisions to book hotels, restaurants, and travel plans
- Positive customer reviews help build trust in local businesses
The document advocates that businesses should guarantee reviews are from genuine customers and not moderate reviews, as consumers spend more time on sites that include both positive and negative reviews. Customer reviews can improve search rankings, drive social traffic, and increase sales for businesses.
This document outlines the role and responsibilities of a community manager position. It discusses managing social media for an organization, focusing on understanding customer needs, creating engaging content, and building relationships. Key aspects of the role include online marketing, customer support, reporting on metrics like reach and conversations. The document provides tips on developing an inbound strategy using content and recommends resources for social media best practices.
Presented at the Mid-Atlantic Marketing Summit, Social@Ogilvy VP Leigh George discussed how to measure the ROI of Social Media and why that was so important. You can follow her presentation and others on #mamsummit
PRSA Boston 2013 Social Media Summit - Brand-Blogger ConnectionJackie Lustig, APR
The document summarizes the key findings of a 2013 survey of 227 bloggers about their relationships with brands. Some of the main findings included:
- Most bloggers had been blogging for 3+ years and covered topics like family/parenting, food, and product reviews. Over half had over 10,000 monthly unique visitors.
- Bloggers felt they received many pitches from brands that did not fit their blog and were looking for long-term marketing partnerships rather than one-off promotions.
- While brands focused on metrics like traffic and social media followers, bloggers felt loyalty and trusted relationships with readers were more important influences.
- Compensation for brand work varied but bloggers often felt it did not match the amount of
6 Lessons Learned from the 2013 Blogger-Brand Relationship SurveyCindy Meltzer
Lessons learned from the 2013 Blogger-Brand Relationship Survey, independent research conducted by The Social Craft consulting firm. Covers how bloggers interact with brands and PR firms, email pitches and communication preferences, influence metrics and blogger compensation.
This deck was presented at the PRSA Boston Social Media Summit on May 14, 2013 and also appears on the prsaboston Slideshare account.
Camille Perez aims to build her social media presence this year by being active on Twitter and linking her other accounts. Her goals are to gain over 100 followers by October, mostly random people, and then create and link all of her accounts once she has an established presence. Her strategy is to maximize retweets, likes and posts to grow her following initially before adding more of her own content. She will be responsible for managing all aspects of her social media presence herself.
Social Media for CEOs - The External OpportunityOur Social Times
A presentation from Julius Duncan (Headstream.com) on how CEOs should view and approach social media strategically, with specific focus on external communications
The document discusses social media marketing strategies for businesses. It outlines various social media platforms like Facebook, Twitter, Google+, YouTube, Pinterest, and LinkedIn and strategies for each platform, such as creating engaging content and communities. The goals of social media marketing are to foster awareness, drive traffic and sales, build loyalty, and gain insights. Proper positioning, promoting, packaging, and partnering are emphasized for an effective social media presence.
Grupo Angeles Servicios de Salud opera 22 hospitales en México con más de 2,200 camas, 220 quirófanos y emplea a 11,000 personas, incluyendo 10,500 médicos. Desde 1986 ha estado adquiriendo y construyendo nuevos hospitales para ofrecer infraestructura de alta tecnología, experiencia médica y calidad en el servicio. Algunos de sus programas innovadores incluyen tratamientos con células madre, esclerosis múltiple, bariátrica y trasplantes.
Computer and electronic shopping guideAldo Vasquez
This guide provides information to help consumers shop for computers and electronic devices during the holidays. It defines common computer components like processors, RAM, optical drives, and network cards. It explains what to look for when purchasing desktops, laptops, tablets, eReaders, music players, and game consoles. Tips for safe online shopping are also provided. The document aims to educate consumers on technology basics and purchasing the right device for their needs.
The document is a sales brochure for Tru, a global mobile network that provides local rates for voice and data services across its network of countries. It summarizes Tru's services and pricing plans. Key points include: Tru offers local mobile numbers and rates across its network to avoid high roaming charges abroad; pricing plans include solo and shared options with bundled minutes, SMS, and data; add-on options provide additional minutes for European calls or data allowances; and BlackBerry services are integrated with discounted rates for business users.
This document describes several public art installations featuring stairs in New York City and Arlington, Virginia. It discusses stairs near Times Square and Lincoln Center in NYC that feature illuminated words, with the Times Square stairs highlighting the city's diversity on the bottom steps and words representing the city as a whole at the top. It also mentions a 2007 CO2led project in Arlington that featured stairs bent into the shape of the Manhattan skyline and topped with solar-powered lighting.
This document discusses best practices for using Facebook marketing to engage shoppers. It recommends focusing on starting conversations with consumers around health and wellness topics. Some key points made include:
- Facebook is the dominant social media platform where many shoppers spend their time
- Brands should leverage the social graph and encourage discovery by focusing on relevance, trust and authority rather than direct promotions
- Engagement strategies should break engagement down into small actions like getting consumers to like a brand's page, share content, and recommend the brand to friends
- Providing daily inspiration through questions and content can help engage audiences and drive traffic to websites.
This document discusses spatial data, how it can be used, common data formats and file types, and sources for obtaining spatial data. It defines spatial data as data that contains a location component, such as addresses, census information, or land records. Spatial data can be used to find patterns, discover correlations, query and process location-based data, and perform spatial modeling. Common data models for spatial data are the raster and vector models. Common file formats include shapefiles, GeoJSON, KML, and TIFF. Spatial databases can also be used. Sources of spatial data include collecting one's own data, converting existing data, scraping data repositories like GitHub or Geocommons, and using OpenStreetMap, which was demonstrated.
This document is a humorous guide to laundry day mathematics from the perspective of a mother of four boys. It presents equations to describe the relationship between boys' activities and the amount of laundry, such as "Boys with Imagination + Mud Puddle + Rain + Bikes = Laundry to my knees". It also shows how the amount of dirty laundry increases exponentially when unsupervised in the laundry room or when the mother closes her eyes briefly. Overall, it humorously conveys the challenges of keeping up with laundry for active boys through mathematical equations and terms.
This document provides information about a consumer industry trends workshop hosted by Bamboo Innovators. The workshop aims to help companies stay resilient and scale their business by becoming "Bamboo Innovators" and embracing constant innovation and change. The document discusses how companies can build their own "Hamburger University" to train employees at all levels. It also summarizes several case studies of companies that successfully scaled up, such as McDonald's, Chobani yogurt, and Pulmuone foods. The workshop schedule is outlined and past participant testimonials are shared, praising the workshop's insights and approach. Contact information is provided at the end for the workshop host.
You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working. Core concepts introduced include: A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest Within each network: - How to tell if it’s right for your business - What kind of content to create and post - Etiquette - How to tell if your content is working - Suggestions on what to do next Why social media & email marketing must be used together
Your Brand Advocates- How to Find Them and What They Are WorthZuberance
The document discusses brand advocates and their value to companies. It reports the results of a poll showing that most companies believe brand advocates are worth 2-5 times as much as average customers. However, less than half of companies have identified their brand advocates or are utilizing them. The document advocates finding and empowering brand advocates through social media engagement and providing valuable experiences. It provides examples showing that brand advocates generate higher lifetime value and can yield a 10x return on advocacy marketing programs through new customers and media value.
This document discusses using social media for real estate agents. It recommends using social media because it influences purchase decisions and engagement is the new word-of-mouth. The top six social networks - Facebook, LinkedIn, Twitter, Pinterest, Google+, and Instagram - are reviewed. The document provides guidance on content, recommending 50% be entertaining, 30% be useful industry information, and 20% promote the business. Templates are given for weekly social media posts. Agents are encouraged to start with Facebook and use email marketing to drive traffic to social profiles.
Social media 101 social media 101 for realtorsLizBESocial
This document provides an overview of using social media for realtors. It discusses why social media is important for realtors as most home buyers now use social media in their home search. It outlines the top 6 social networks for realtors, including Facebook, LinkedIn, Twitter, Pinterest, Google+, and Instagram. The document recommends that realtors post content that is 50% entertaining, 30% useful industry information, and 20% about their business. It provides examples of content ideas and encourages realtors to use the "50-30-20 rule" when posting. Finally, it suggests that realtors get started on Facebook and provides tips for creating a Facebook page and engaging an email list to promote
The document provides an overview and table of contents for a marketing campaign plan created by a student team. It includes sections on research, competitor analysis, creative concepts, tactics for the website, Google display network, social media (Twitter, Facebook, YouTube, Pinterest, Instagram), print advertising, Spotify, partnerships, earned media strategy, media buying calendar, budget, and evaluation. It also lists the team members and their areas of focus for account management, creative, social media, public relations, non-traditional media/promotions, media buying, and research.
Social media best practices featuring Facebook, Twitter, LinkedIn, Google+, and Pinterest.
Part 1 covers social media basics:
-why use social media
-intro to the networks
-what do you say?
Part 2 covers the networks in depth
-big 5: Facebook, Twitter, LinkedIn, Google+, Pinterest
-is it right for my business?
-how to create content
-how others are using it
This presentation was given at the SBDC Regional Conference in Ocean City, MD, on September 4, 2014.
This document discusses strategies for hospitals to effectively engage audiences on Facebook. It emphasizes using Facebook to connect with communities rather than just advertise. Examples are provided of hospitals that successfully engaged audiences on Facebook through contests, viral videos, and blogs. Tips are given for using Facebook tools like polls, tabs, and insights to interact with followers. The document also covers segmenting audiences and legal/ethical considerations for healthcare organizations on social media.
If you have started your social media marketing, you should know what is social media ROI.
Here are some useful information that you should have in mind.
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
Social Media: Embracing The Opportunities, Averting The RisksErica Campbell Byrum
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™. Building and maintaining an on-going positive relationship with consumers through these marketing mediums is critical to your company’s success!
In the summer of 2010, Erica Campbell, Senior Manager New Media Marketing and Nadeen Green, Senior Counsel at For Rent Media Solutions discussed how to leverage social media and become part of the consumer dialogue. Attendees learned ways to create a customer engagement strategy through social networking sites that are within the eyes of the law and the interest of your residents and prospects!
The document discusses the importance and growth of social media marketing. It provides statistics on the usage and growth of various social media platforms like Wikipedia, Facebook, YouTube and blogs. It also shares results from case studies on how businesses like a bakery chain and charity organization were able to boost engagement, sales and donations by leveraging social media. The key message is that social media can no longer be ignored by companies and is a powerful tool to connect with customers, create buzz and drive business results.
The document discusses how social media can provide more value and return on investment for marketers. It outlines how social media allows for word-of-mouth marketing at scale, and how companies can measure success through metrics like customer spending, loyalty, and influence. Examples are given of how different companies have used social media to build customer loyalty, increase brand credibility, and expand their market reach.
Brand advocates are a unique breed of social media users who actively share information about products they use. They are motivated to help others and like being recognized for their insights. They prefer sharing on social networks and learning from sites like Amazon and discussion boards. Marketers should engage advocates by communicating with them on their preferred channels, celebrating their contributions, and measuring the sales impact of their recommendations.
This document is a presentation about social media success and turning social media engagement into profits. It discusses why social media is important, provides tips for developing a social media strategy, and outlines the key platforms of Facebook, Twitter, LinkedIn, and YouTube. It emphasizes listening to customers, adding value through contributions, and focusing on quality over sales. The presentation encourages non-profits and small businesses to take advantage of opportunities through social media.
At CafeGive Social, we create mobile and social media apps and campaign solutions that connect businesses and nonprofits with consumers around the causes they love. Learn more about our unique solutions for telling your CSR story, scaling your giving, and driving your impact with effective cause marketing campaigns.
Clear Channel Central Coast Community Advisory Board Seminar Danny Keith
This document discusses using Facebook for business and social media integration. It recommends creating a Facebook page to allow customers to share content virally and syndicating blogs to the page and LinkedIn profile. The document notes that while 500 million people use Facebook, simply having fans is not enough - businesses need to focus on converting fans into advocates through engaging content and incentives. Facebook insights and ads are also discussed as ways for businesses to utilize customer data and target ads. An example social media success story is provided.
Healthy Inspirations Traditional Marketing & FacebookJustin Tamsett
Research shows traditional marketing is proving less successful but when combined with social media we see the success increase. Learn the secrets of both traditional marketing and social media.
An integrated marketing plan takes a strategic approach by defining the target audience (WHO), the desired actions (WHAT), and how to execute the plan (HOW). Simply being on Facebook is not a strategy without understanding WHO the target users are, WHAT the business wants them to do, and HOW the plan will be implemented. An effective plan requires determining objectives, conducting research, setting a budget and goals, analyzing strengths/weaknesses/opportunities/threats, testing and measuring results.
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
http://www.WSIQualitySolutions.com WSI Quality Solutions explains how the largest social media marketing campaign in the world won with Social Media Marketing. This presentation is a breakdown of how small business can use WSI Social Media Marketing to gain exposure, generate leads, and drive sales. Learn Social Media Marketing for Small Business from this presentation. Visit www.WSIQualitySolutions.com
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...
Facebook marketing slideshare
1. Engage Shoppers with Facebook Marketing Bill Schneider, Sr. Product Director, Aisle7 Ricardo Rabago, Social Media Specialist, PCC
2.
3. PCC Social Media SpecialistGoogle Profile: http://www.google.com/profiles/rrabago
4. Topics Today How Facebook is changing how we market Best practices to engage consumers Simple tips to grow a loyal following and influence purchase decisions
5. Why Facebook Marketing It’s where shoppers are: 1/3rd of US Population on Facebook 64% of all consumers online 50% log in on any given day Average user has 130 friends And contributes over 90 pieces of content a month Facebook is the “default” social community
8. Leverage the Facebook Social Graph Facebook breeds discovery Intention is to be entertained and connect, not search Through discovery, consumers find brands they like 90% of people trust recommendations from Facebook Friends (source: Nielsen) Endless connections = Viral Opportunities
9. Viral Metrics: Facebook and Twitter Facebook is dominant for social sharing 78% share to Facebook Traffic from 1 million users Twitter leads as traffic driver 19.08 clicks for every link FB 2.97 clicks Source: Social Twist “Tell a Friend” Analytics
10. Reasons Why Consumers “Like” a Brand 40% to receive discounts and promotions 39% to show my support for the company to others 36% to get a “freebie” 34% to stay informed about the activities of the company 33% to get updates on future products 30% to get updates on upcoming sales 29% for fun or entertainment 25% to get access to exclusive content 22% someone recommended it to me 21% to learn more about the company 13% for education about company topics 70% of Consumers don’t believe a “Like” gives Brands license to market promotions to them… Source: ExactTarget “Facebook X-Factors” 2010
14. Consumers Looking for Answers What are the “good” carbs? What are probiotics? Can I get all my vitamins through food? What should I make For dinner tonight?
17. Create an Engagement Chain Make it Easy for Customers to Take a First Step Break the Relationship Down into Micro-Actions Create the Funnel to Harness Consumer Energy Positive Actions Build on One Another Build Towards the Goal Become a Fan Share stories Download a Coupon Recommend to a Friend Become a Fan Participate in Conversations Follow Your Brand Increasing engagement
20. Engage Your Audience:Ask Questions that Support Your Marketing Generate consumer advocacy Drive traffic to the website
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22. PCC Social Media Content Strategy? We Listen Tools to Gather the Conversation Facebook Search Yahoo Pipes Twitter Local Search BackType Google Alerts Bit.ly Pro
24. Wrap-Up If you’re not on Facebook, start experimenting Use Health and Wellness to establish a point of view Focus on conversations and providing ideas, not just offers Practice active listening
Thanks Cathy. For the opportunity to speak with each of you today and discuss the latest in Facebook Marketing.I work for Aisle7, a health and wellness marketing company. We work with retailers in the supermarket, mass, drug and specialty retail classes of trade, providing health and wellness programs that span in-store, mobile and online channels. Social media, in particular Facebook has been a burgeoning area for many of our customers in the last year as more and more consumers use Facebook to connect with their favorite brands and retailers. I’d also like to introduce Ricardo Rabago with PCC Natural Markets. Ricardo can you tell a little about yourself…
Ok. We have about 30 minutes and quite a bit to cover. The areas we want to touch on today are:Discuss how Facebook is changing how we reach out and communicate with shoppersBest practices on how to engage with consumers And also provide simple tips to grow a loyal following and influence purchase decisions
To give you a sense of just how influential Facebook has become. If Facebook were a country, it would rank as the 3rd largest country in the world, behind India and ahead of the US with over 500 million people.This is a staggering number when you consider that this community has been in existence for only the last 6 years. In the U.S. 1 in 3 have an account, which represents a strong majority of those online. And as you can see that over 50% of U.S users are between the ages of 25-54 – in many cases our core demographic. In most cases your grandma, dentist, teenager and friends are on Facebook. What’s more impressive than the sheer number is the amount of engagement that users of Facebook have for the service. On average a user spends 7 hours a month (300% increase over the next largest site Yahoo) , contributes 90 pieces of content a month and has a network of 130 friends. And these numbers are continuing to climb. It’s also important to recognize is that most people (65%) are logging in after 5p.m. --- so the conversation is happening round the clock.
The reason why Facebook is so powerful is because it appeals to our basic needs to be social… to share and to communicate with one another. This is a very important factor to keep in mind as we communicate with our shoppers. The number one reason why they are on Facebook is to connect with the people important to them in their livesThis is followed by making personel contacts ….and …. also staying on top of their social lives.So you can see that the social nature of the network is what is so appealing. We’ve never had a tool like this before and it’s changing the way we inteact.As you may have heard, this is called the Social Graph. And can be incredibly powerful
The Social Graph creates an incredible opportunity for discovery --- whether consumers realize it or not. At times the acts of discovery can be intentional, like looking for an old friend or classmate. But other times it’s just a byproduct of ongoing participation in the Facebook community. For example, whenever a Facebook user adds a new friend or LIKES a new brand, there’s a chance a new connection will spur additional connections through the ever expanding social landscape. There’s also an element of serendipity hidden in these “accidental” discoveries which creates a form of entertainment. And this can be it’s greatest strength as a marketing channel – when consumers discover things they didn’t set out to find in the first place, as if they stumbled on something hidden. Like for example seeing a recommendation from a friend on a new product they tried, a recipe or store they just tried. According to Nielsen, 90% of people trust the recommendations from their Facebook friends.
And this leads to the amazingly viral nature of Facebook. There was a recent study that was done by Social Twist who makes the “Tell a Friend” sharing widget you can add to your site to share content to social services like Linked In, Twitter, Facebook..Through their network they polled traffic from 1 million users and found very interesting results that Facebook has with regard to sharing.When given the choice, 78% of visitors who have the option of which network they’d like to share a piece of content too, 78% shared to their Facebook network.Once in the network however, an article has a much higher likelihood of being clicked on within Twitter. 19 clicks for every link on Twitter; to two clicks on Facebook. What this points to is that Facebook users once in Facebook, like to stay in Facebook; whereas Twitter users typically use the service as an information resource similar to how they use Google – to find things. This is important to consider as you decide on whether your Facebook strategy is to keep people in Facebook or drive them somewhere else, like your website.
Now that we’ve covered how powerful Facebook can be due to it’s social graph… let’s talk a look at why people “like” a brand. Here’s some interesting research recently published by Exact Target a social media technology vendor. What you can see here is that there are a number of reasons why consumers “like” a brand. Some you’d expect : discounts, promotions, freebies – hey we all like a good deal. And some that are interesting surprises: showing support for the company, staying informed…access to exclusive content….What strikes me about this list is a) isn’t a clear winner and b) that there are number of equally valid reasons for why consumers “like” brands. What was also interesting was that 70% of consumers didn’t believe a “like” gave brands free license to market promotions …. which shows that even though discounts and promos are important, they aren’t the only thing.
Here we can see that just as there are many reasons why consumers will “like” your brand, there are also many reasons why they may “unlike” your brand.For example publish too frequently and 27% get turned offContent that isn’t interesting and relevant – 22%Just like you think through your e-mail communication strategy, you need to think through your communication strategy for Facebook.Or if the content is just one sided --- like this comic that I found…
It’s easy for us to fall into the trap of treating this like our traditional mediums and just talking about us…. But that’s the last thing we need to do…It’s like being on a first date and the person across the table can barely take a breath to enjoy their meal and you…
And here we can see that when the content mix is right and adding value, the likelihood of a consumer coming across your page and “liking” your brand or seeing a link from a friend within their social graph is very high.This shows the power of Facebook. By being engaged and communicating a point of view interested consumers will “like” an article and start following you. Now you have an opportunity to strengthen that relationship.
Another angle is thinking about the daily cycles shoppers are in…. For us food retailers out there, our shoppers have a need every day to figure out what to make for dinner. And you can see from the comments how helpful and value oriented shoppers see this activity. By posting a recipe, you give your shoppers a helpful insight into what they could make and inspire them to think of your brand as a resource. It may even prompt a website visit to take a look at more recipes you have on your site.
In order to demystify social media we used several SM tools to gather what our customers are saying on daily bases. The biggest ROI comes from identifying the best fans of PCC Natural Markets and empowering them to carry forth positive messages about PCC and theadded value it provides in the form spreading the word about our products and services.
Conversation lies at the heart of our Social Media strategy. We look to be in a position to converse and engage with our shoppers, to be open to what they say, and to see where the interactions take us. On a daily average we post no more the 3-4 times on our Facebook fan page to help keep our post fresh and preventing fans from deciding to opt-out.Point-out: Meatless Mondays, Healthnotes great source for daily recipes, Fan Likes on Reply, Facebook is the top referring website back to the PCC website hub.
Thanks Ricardo. There are clearly lots of opportunities. The good news with Facebook is the barrier to entry is very low. If you haven’t already, you can start a page for free. The cost really comes into managing the network. As a marketing medium, it’s clear that Facebook continues to change the conversation with consumers, into a natural two way flow. Health and Wellness is a top of mind topic for shopper’s today. And there are a number of opportunities to pull from – media sources, your content providers, your merchants, or best of all your fans. By asking them what they’re looking for, the answer will reveal itself and give you an opportunity to present your products and your brand story. Thanks for listening today. We have a few minutes to take questions. Cathy…