Grant Kenney gives a presentation on Twitter best practices. He notes that Twitter is still growing, with 310 million active users in the first quarter of 2016. Engagement is also on the rise through features like GIFs. Kenney then outlines several Twitter best practices, including keeping tweets short and sweet, including pictures in tweets, using hashtags appropriately, asking questions to engage others, listening to conversations, being human in tone, and amplifying content through multiple tweets on a single topic. He stresses the importance of monitoring Twitter regularly and responding to others within an hour to best utilize the platform.
Don't Be A Deliverability Grinch! Tips for Holiday SendingWhatCounts, Inc.
Brad Gurley, director of deliverability at WhatCounts, reviews the recent ReturnPath benchmark report, how it will affect your holiday emails, and what inboxing best practices you need to know and apply year-round. He also spends time answering questions about getting your email into the inbox.
This document discusses how brands can better connect with consumers on an emotional level through social media. It notes that consumers increasingly want to express emotions like likes in more nuanced ways. Brands that understand their customers' tastes and provide personalized, relevant deals are seen more favorably. The document also discusses how brands can provide a sense of control and surprise to customers by tailoring offers and recommendations based on their interests. It suggests brands should reward engaged customers, provide more personalized customer service, and make a personal effort to follow customers on social media rather than just gesturing towards personalization.
DBS Lunch Workshop with House Party: Reality AdvertisingDigiday
There's a lot of talk about paid, owned, and earned media, and just as much about content marketing. What if you could leverage your earned media, specifically user-generated content, to create more engaging, effective paid media? Meet "reality advertising" – an innovative solution that fuses earned content and paid media, creating highly targeted ads that stand out in the cluttered social and digital ad space. In a session led by House Party's Chief Product & Technology Officer, you'll see firsthand how the content consumer advocates create can be combined with state of the art data and targeting tools for more effective digital advertising.
When the whole world is focused on the same thing, we rely on social media to express ourselves and feel connected. 2020 has been the year of disruption: Climate Crisis, COVID-19, Racial Justice, #BlackLivesMatter. What can we take away from all this in a business context? And what on earth can we say on social media — as a brand — when the entire country/world is laser-focused on one hot button issue? Apparently, a lot.
Pinterest is the third most popular social networking site in the U.S. It is more effective at retaining and engaging users than Twitter. Over 80% of pins on Pinterest are repinned by other users and Pinterest referrals result in 10% more purchases than other social media sites. The average Pinterest user is a woman aged 20-35. The document provides tips on how to create an effective Pinterest marketing strategy including using hashtags, contests and scheduling pins to drive traffic.
Grant Kenney gives a presentation on Twitter best practices. He notes that Twitter is still growing, with 310 million active users in the first quarter of 2016. Engagement is also on the rise through features like GIFs. Kenney then outlines several Twitter best practices, including keeping tweets short and sweet, including pictures in tweets, using hashtags appropriately, asking questions to engage others, listening to conversations, being human in tone, and amplifying content through multiple tweets on a single topic. He stresses the importance of monitoring Twitter regularly and responding to others within an hour to best utilize the platform.
Don't Be A Deliverability Grinch! Tips for Holiday SendingWhatCounts, Inc.
Brad Gurley, director of deliverability at WhatCounts, reviews the recent ReturnPath benchmark report, how it will affect your holiday emails, and what inboxing best practices you need to know and apply year-round. He also spends time answering questions about getting your email into the inbox.
This document discusses how brands can better connect with consumers on an emotional level through social media. It notes that consumers increasingly want to express emotions like likes in more nuanced ways. Brands that understand their customers' tastes and provide personalized, relevant deals are seen more favorably. The document also discusses how brands can provide a sense of control and surprise to customers by tailoring offers and recommendations based on their interests. It suggests brands should reward engaged customers, provide more personalized customer service, and make a personal effort to follow customers on social media rather than just gesturing towards personalization.
DBS Lunch Workshop with House Party: Reality AdvertisingDigiday
There's a lot of talk about paid, owned, and earned media, and just as much about content marketing. What if you could leverage your earned media, specifically user-generated content, to create more engaging, effective paid media? Meet "reality advertising" – an innovative solution that fuses earned content and paid media, creating highly targeted ads that stand out in the cluttered social and digital ad space. In a session led by House Party's Chief Product & Technology Officer, you'll see firsthand how the content consumer advocates create can be combined with state of the art data and targeting tools for more effective digital advertising.
When the whole world is focused on the same thing, we rely on social media to express ourselves and feel connected. 2020 has been the year of disruption: Climate Crisis, COVID-19, Racial Justice, #BlackLivesMatter. What can we take away from all this in a business context? And what on earth can we say on social media — as a brand — when the entire country/world is laser-focused on one hot button issue? Apparently, a lot.
Pinterest is the third most popular social networking site in the U.S. It is more effective at retaining and engaging users than Twitter. Over 80% of pins on Pinterest are repinned by other users and Pinterest referrals result in 10% more purchases than other social media sites. The average Pinterest user is a woman aged 20-35. The document provides tips on how to create an effective Pinterest marketing strategy including using hashtags, contests and scheduling pins to drive traffic.
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat Cision
Learn more about the cloud here: http://bit.ly/2g0cdlU
Marketers must adapt to the changing consumer – when, where and how they consume content – or they will be left behind. Earned media is essential to your communications program success!
Join Cision’s Senior Vice President of Marketing, Ken Wincko and Sodexo’s Vice President of Public Relations, Steve Cox as they discuss how you can utilize earned media to enhance your marketing and communications programs and drive organizational growth.
Ken and Steve will show you how to:
- Uncover key trends and emerging topics to create an effective
content strategy
- Enhance your results by applying the power of earned media,
integrated with paid and owned
- Improve the measurability of your programs and deliver true
business ROI
Based on my personal experience and the know-how of our event planning partners, I’ve put together a list on what we at Oveit expect to be the 2019 event trends. This is far from being exhaustive, but I hope it will help you prepare for the year that lays ahead. Let’s have a meaningful and successful 2019.
WCAS Audience Metrics 2017 by Betsey Merkel, ConsultantBetsey Merkel
Case Study: Activity Assessment and eMetrics for a Conservation Organization. Programs, Membership, Donations, and eMetrics 2017. An overview of Western Cuyahoga Audubon chapter activities, audiences, and trends. By Betsey Merkel, WCAS Consultant, Jan 15, 2018.
Georgia Burke, 3XE Digital Content & Social Media Marketing ConferenceEoghan O'Neill
This document discusses the culture of immediacy in social media and expectations of brands. It covers how social practices have evolved from browsing in the 90s to discovering information in the 2010s. Brands are expected to provide 24/7 support and respond quickly. The document also discusses making relevant content for audiences and how brands can participate in trending cultural moments through moment marketing. Examples are given of brands like Oreo and The Salvation Army responding to viral hashtags and events. The key lessons are to gain consumer insights, only participate in cultural moments if it fits your brand values, add value for customers and listen to what they want.
This document discusses strategies for increasing engagement and meaningful interactions on social media. It provides an overview of Facebook's values around prioritizing friends and family, authentic communication, and constant iteration. Various types of "bait" used to generate reactions, comments, and shares are outlined. The document then recommends ways to create meaningful content, such as asking questions, encouraging sharing personal stories, and sparking nostalgia. It prompts evaluating whether one's own content brings people together and sparks conversation. Upcoming events focused on increasing engagement are also advertised.
Brand Innovators Growth Hacking will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand how your fellow brand marketers are creating new products and defining new markets, and using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.
Growing brand loyalty in an era of fake news and declining public trust | Mak...CharityComms
Kate Beard, senior consultant and Alice Lythgoe-Goldstein, senior consultant, Amazon PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Rebuilding Trust: Validate users by starting where they are at Confab 2019Margot Bloomstein
Margot Bloomstein gave a presentation at Confab 2019 about rebuilding trust by validating users and starting where they are. She discussed how inconsistency erodes our ability to evaluate and trust information. She argued that a consistent and accessible voice, appropriate volume, and humanizing vulnerability can empower users and help regain their trust. Her overall message was that by reflecting users' existing beliefs and helping them educate themselves, trust can be rebuilt.
Mass media and our most cynical memes say that we live in a post-fact era. So who can we trust and how do our users use their trust? Expert opinions are a thing of the past, and we prefer user reviews written by "people like us", whether we select a restaurant or scan a newsfeed. But when the filter bubbles burst, consumers and citizens alike turn back inside to find the truth. Through designs that "empower", the smartest organizations meet them right there. We need to empower and empower our audience to gain their trust, not the other way around, and only through tactical decisions about content and design, empowerment can be initiated.
Margot Bloomstein presents examples from a variety of industries and shows in detail how to deal with unexpected problems in the consumption of information. Learn how language, volume, and vulnerabilities can influence your design and content strategy to win the trust of your users. It asks the difficult questions, such as "How can brands build a harmonious bond when the logic of their audience is overshadowed by their emotions? Can one "design around" cultural dispositions to improve public safety? And how do your voice and vulnerability stand out against mere buzz words and penetrate into a broader business strategy?
Presented at design monat Graz, #designmonatgraz2019, in Graz Austria in conjunction with FH | Joanneum by Margot Bloomstein, @mbloomstein. (c) 2019 Margot Bloomstein.
LIMRA/LOMA Conference Presentation: Rising above the Noise: Facebook’s EdgeRa...Augie Ray
Today, brands focus on likes and fans, but rising above the social media noise has never been more difficult. At the same time, financial services firms face a crisis of trust with consumers — a problem social media is particularly well suited to help resolve. What is the trust gap and how can financial services companies leverage social media to close it? In this presentation, you'll find data from Forrester, Edelman and others that define the trust crisis in insurance, banking and financial services and also provide the basis for the solution--using social media to build trust.
Designing for Trust in an Uncertain World An Event Apart DCMargot Bloomstein
To regain their trust, we must empower our users. Expert opinions are a thing of the past; we favor user reviews from “people like us” whether we're planning a meal or prioritizing a newsfeed. But as our filter bubbles burst, consumers and citizens alike turn inward for the truth. By designing for empowerment, the smartest organizations meet them there.
In an age of cynicism, we can design for trust: our tactical choices in content and design can fuel empowerment. Examples from the FBI, Mailchimp, NIH, GOV.UK, and America's Test Kitchen demonstrate what you can do to meet unprecedented problems in information consumption. Focusing on voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users and rebuild our very sense of trust itself.
Presented by Margot Bloomstein, @mbloomstein, at An Event Apart Washington DC, #aeadc, on July 29, 2019.
Measure what matters a better approach to social attributionEvgeny Tsarkov
This document discusses measuring the return on investment (ROI) of social media marketing. It outlines challenges in measuring fragmented social media platforms and inaccurate referral data. The solution proposed uses Google Analytics to develop a comprehensive measurement plan tying social media interactions to business objectives and key performance indicators (KPIs). A case study of Maryland Live! Casino demonstrates tracking 400+ social sources, plugins, and custom linking to understand which drove online conversions. Attendees are encouraged to measure direct and assisted conversions to accurately value social media's impact.
Pizza Express worked with Xcite Digital to develop their social media presence and engage fans across multiple platforms like Facebook, Twitter, Instagram and Pinterest. This included promotions that recruited fans and encouraged them to share content promoting Pizza Express. A Valentine's Day quiz that matched love songs to artists increased Facebook likes by 17%. One campaign boosted brand awareness by 150% and increased weekly sales by £1000 compared to the same period the previous year.
Agung Volcano - How to communicate about it and how to bounce back even stron...www.bookgreener.com
A social media campaign to inspire travelers to come back to Bali, #iaminBaliNOW is also an opportunity for the community to come together. We received the help of an international expert in crisis communication, Jeff Chatterton who shared his tips on how to communicate so people listen !
- Webinar by Jeff Chatterton (similar to his presentation) to learn key tips on communication: http://www.onlinemeetingnow.com/register/?id=ozxf3u0vmp&
- InBaliNOW Facebook Page: https://www.facebook.com/inBaliNOW/
- Community page: think tank about the future of Bali: https://www.facebook.com/groups/575830069421468/
Here is what you can do:
- print signs #iaminBaliNOW available on our FB page and ask friends to take selfies in beautiful parts of Bali
- Join our weekly meetups to talk about the volcano
- Be creative in your communication
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
Social Media for Social Good - Raleigh Social Media Day #SMDayDawn Crawford
The document summarizes a social media campaign conducted by the Autism Science Foundation to raise funds and awareness at the end of the year. The campaign utilized various social media platforms like Facebook, Twitter, and blogs to engage supporters and drive traffic to the foundation's website. Through videos, social posts, and other online elements, the month-long campaign was able to successfully raise over $10,000 and increase engagement on the foundation's social media profiles. The summary highlights the key tactics and lessons learned from leveraging social media for social good.
The document discusses how to use Facebook advertising to effectively reach target audiences. It notes that Facebook has over 800 million active users who are highly connected through friends and community pages. The document then provides statistics on the success of advertising campaigns run by Virginia State Parks on Facebook, including impressions, clicks, connections, and costs. It concludes by listing resources for learning more about using Facebook for advertising.
I predict that many CMOs will diminish their support for social media, content and earned media marketing in the next year or two, and when they do, some people's careers will be adversely impacted. If your career relies on Marketing Department support for content or social media marketing, now is the time to take stock of the trends and consider some alternatives to protect your career. You may work at the right sort of company for which social media is well aligned for Marketing Department expectations---that's the "Unless" part of the title--but I believe this is the exception and not the rule.
We entered the social media era suggesting that brands with something to say could use social media to say it; instead, we today have brands with little to say that nonetheless post 4.3 times per day because some consultant told them this was a best practice. Desperate for attention and relevance, these companies continue to invest in content that is neither delivering the scale marketers need nor the content consumers want.
Ironically, even for the best companies, earned media may whither and die in the coming years. In just six months, organic reach on Facebook was halved, and many expect that zero organic reach will soon be the rule on the social network that collects 57% of all social visits. The organic reach game has gotten so tough that Coca-Cola, one of the strongest brands in the world, only earns engagement with 1 in 100,000 of its fans with its Facebook posts. The situation on Twitter is no better; recent Forrester report notes that the average engagement rate with brand posts on Twitter is just 0.03% (that is 75% less than banner ad clickthough rates today!)
Earned media could soon be a thing of the past. What happens to your social media marketing investment if the content you post reaches absolutely no one?
If the prospect of organic reach crumbling to nothing isn't enough to worry about, social media marketing has a variety of other problems marketers must stop ignoring:
- Trust: Forrester's 2014 data reveals that people trust brand social media posts 40% less than they do information on brand websites. Adobe's 2013 research found the same--just 2% of US consumers found company social media page best for credibility compared to 17% for company web sites.
- Acquisition of prospects: Studying data from 86 retailers and 72 million customers, Custora found that Facebook and Twitter deliver essentially zero acquisition. Facebook and Twitter account for just 0.2% and 0.01% respectively.
- Purchase: An IBM study of the online sales generated by 800 retailer websites on Black Friday 2013 and the week prior found that a mere 1% was generated from social media traffic. And Monetate recently published its Q2 Ecommerce Quarterly based on 7 billion online shopping experiences--it found that social delivers an add-to-cart rate of just 0.6% (70% less than search) and a minuscule conversion rate of 0.12% (70% lower than search).
Using research to generate positive media coverage - improve your approach in...CharityComms
Stephanie Frost, research manager and Briony Gunstone, associate director, YouGov
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document discusses measuring the return on investment (ROI) of social media marketing. It outlines challenges in measuring fragmented social media data and lack of tying social metrics to business outcomes. The solution proposed uses Google Analytics to develop a comprehensive measurement plan that identifies objectives, strategies, stakeholders, and key performance indicators. This allows attributing dollar values and conversions to social sources. The plan is demonstrated through the example of Maryland Live! Casino, which saw success integrating Google Analytics and Wildfire social data.
This is the deck from an American Marketing Association webinar featuring Justin Kistner, Social Media Evangelist for Webtrends, and Nick O'Neill, founder of AllFacebook.com.
This document outlines an agenda for a presentation on social media marketing. It discusses the history of social media and various platforms. It also covers topics like creating great content, how brands can enter conversations, basic media planning, goals of social media, conducting social audits, and measuring engagement. Examples are provided for campaigns, editorial calendars, and analyzing social media performance. The final sections provide an overview of the presenting company, Social Distillery, and the services they offer related to social media strategy and management.
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat Cision
Learn more about the cloud here: http://bit.ly/2g0cdlU
Marketers must adapt to the changing consumer – when, where and how they consume content – or they will be left behind. Earned media is essential to your communications program success!
Join Cision’s Senior Vice President of Marketing, Ken Wincko and Sodexo’s Vice President of Public Relations, Steve Cox as they discuss how you can utilize earned media to enhance your marketing and communications programs and drive organizational growth.
Ken and Steve will show you how to:
- Uncover key trends and emerging topics to create an effective
content strategy
- Enhance your results by applying the power of earned media,
integrated with paid and owned
- Improve the measurability of your programs and deliver true
business ROI
Based on my personal experience and the know-how of our event planning partners, I’ve put together a list on what we at Oveit expect to be the 2019 event trends. This is far from being exhaustive, but I hope it will help you prepare for the year that lays ahead. Let’s have a meaningful and successful 2019.
WCAS Audience Metrics 2017 by Betsey Merkel, ConsultantBetsey Merkel
Case Study: Activity Assessment and eMetrics for a Conservation Organization. Programs, Membership, Donations, and eMetrics 2017. An overview of Western Cuyahoga Audubon chapter activities, audiences, and trends. By Betsey Merkel, WCAS Consultant, Jan 15, 2018.
Georgia Burke, 3XE Digital Content & Social Media Marketing ConferenceEoghan O'Neill
This document discusses the culture of immediacy in social media and expectations of brands. It covers how social practices have evolved from browsing in the 90s to discovering information in the 2010s. Brands are expected to provide 24/7 support and respond quickly. The document also discusses making relevant content for audiences and how brands can participate in trending cultural moments through moment marketing. Examples are given of brands like Oreo and The Salvation Army responding to viral hashtags and events. The key lessons are to gain consumer insights, only participate in cultural moments if it fits your brand values, add value for customers and listen to what they want.
This document discusses strategies for increasing engagement and meaningful interactions on social media. It provides an overview of Facebook's values around prioritizing friends and family, authentic communication, and constant iteration. Various types of "bait" used to generate reactions, comments, and shares are outlined. The document then recommends ways to create meaningful content, such as asking questions, encouraging sharing personal stories, and sparking nostalgia. It prompts evaluating whether one's own content brings people together and sparks conversation. Upcoming events focused on increasing engagement are also advertised.
Brand Innovators Growth Hacking will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand how your fellow brand marketers are creating new products and defining new markets, and using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.
Growing brand loyalty in an era of fake news and declining public trust | Mak...CharityComms
Kate Beard, senior consultant and Alice Lythgoe-Goldstein, senior consultant, Amazon PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Rebuilding Trust: Validate users by starting where they are at Confab 2019Margot Bloomstein
Margot Bloomstein gave a presentation at Confab 2019 about rebuilding trust by validating users and starting where they are. She discussed how inconsistency erodes our ability to evaluate and trust information. She argued that a consistent and accessible voice, appropriate volume, and humanizing vulnerability can empower users and help regain their trust. Her overall message was that by reflecting users' existing beliefs and helping them educate themselves, trust can be rebuilt.
Mass media and our most cynical memes say that we live in a post-fact era. So who can we trust and how do our users use their trust? Expert opinions are a thing of the past, and we prefer user reviews written by "people like us", whether we select a restaurant or scan a newsfeed. But when the filter bubbles burst, consumers and citizens alike turn back inside to find the truth. Through designs that "empower", the smartest organizations meet them right there. We need to empower and empower our audience to gain their trust, not the other way around, and only through tactical decisions about content and design, empowerment can be initiated.
Margot Bloomstein presents examples from a variety of industries and shows in detail how to deal with unexpected problems in the consumption of information. Learn how language, volume, and vulnerabilities can influence your design and content strategy to win the trust of your users. It asks the difficult questions, such as "How can brands build a harmonious bond when the logic of their audience is overshadowed by their emotions? Can one "design around" cultural dispositions to improve public safety? And how do your voice and vulnerability stand out against mere buzz words and penetrate into a broader business strategy?
Presented at design monat Graz, #designmonatgraz2019, in Graz Austria in conjunction with FH | Joanneum by Margot Bloomstein, @mbloomstein. (c) 2019 Margot Bloomstein.
LIMRA/LOMA Conference Presentation: Rising above the Noise: Facebook’s EdgeRa...Augie Ray
Today, brands focus on likes and fans, but rising above the social media noise has never been more difficult. At the same time, financial services firms face a crisis of trust with consumers — a problem social media is particularly well suited to help resolve. What is the trust gap and how can financial services companies leverage social media to close it? In this presentation, you'll find data from Forrester, Edelman and others that define the trust crisis in insurance, banking and financial services and also provide the basis for the solution--using social media to build trust.
Designing for Trust in an Uncertain World An Event Apart DCMargot Bloomstein
To regain their trust, we must empower our users. Expert opinions are a thing of the past; we favor user reviews from “people like us” whether we're planning a meal or prioritizing a newsfeed. But as our filter bubbles burst, consumers and citizens alike turn inward for the truth. By designing for empowerment, the smartest organizations meet them there.
In an age of cynicism, we can design for trust: our tactical choices in content and design can fuel empowerment. Examples from the FBI, Mailchimp, NIH, GOV.UK, and America's Test Kitchen demonstrate what you can do to meet unprecedented problems in information consumption. Focusing on voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users and rebuild our very sense of trust itself.
Presented by Margot Bloomstein, @mbloomstein, at An Event Apart Washington DC, #aeadc, on July 29, 2019.
Measure what matters a better approach to social attributionEvgeny Tsarkov
This document discusses measuring the return on investment (ROI) of social media marketing. It outlines challenges in measuring fragmented social media platforms and inaccurate referral data. The solution proposed uses Google Analytics to develop a comprehensive measurement plan tying social media interactions to business objectives and key performance indicators (KPIs). A case study of Maryland Live! Casino demonstrates tracking 400+ social sources, plugins, and custom linking to understand which drove online conversions. Attendees are encouraged to measure direct and assisted conversions to accurately value social media's impact.
Pizza Express worked with Xcite Digital to develop their social media presence and engage fans across multiple platforms like Facebook, Twitter, Instagram and Pinterest. This included promotions that recruited fans and encouraged them to share content promoting Pizza Express. A Valentine's Day quiz that matched love songs to artists increased Facebook likes by 17%. One campaign boosted brand awareness by 150% and increased weekly sales by £1000 compared to the same period the previous year.
Agung Volcano - How to communicate about it and how to bounce back even stron...www.bookgreener.com
A social media campaign to inspire travelers to come back to Bali, #iaminBaliNOW is also an opportunity for the community to come together. We received the help of an international expert in crisis communication, Jeff Chatterton who shared his tips on how to communicate so people listen !
- Webinar by Jeff Chatterton (similar to his presentation) to learn key tips on communication: http://www.onlinemeetingnow.com/register/?id=ozxf3u0vmp&
- InBaliNOW Facebook Page: https://www.facebook.com/inBaliNOW/
- Community page: think tank about the future of Bali: https://www.facebook.com/groups/575830069421468/
Here is what you can do:
- print signs #iaminBaliNOW available on our FB page and ask friends to take selfies in beautiful parts of Bali
- Join our weekly meetups to talk about the volcano
- Be creative in your communication
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
Social Media for Social Good - Raleigh Social Media Day #SMDayDawn Crawford
The document summarizes a social media campaign conducted by the Autism Science Foundation to raise funds and awareness at the end of the year. The campaign utilized various social media platforms like Facebook, Twitter, and blogs to engage supporters and drive traffic to the foundation's website. Through videos, social posts, and other online elements, the month-long campaign was able to successfully raise over $10,000 and increase engagement on the foundation's social media profiles. The summary highlights the key tactics and lessons learned from leveraging social media for social good.
The document discusses how to use Facebook advertising to effectively reach target audiences. It notes that Facebook has over 800 million active users who are highly connected through friends and community pages. The document then provides statistics on the success of advertising campaigns run by Virginia State Parks on Facebook, including impressions, clicks, connections, and costs. It concludes by listing resources for learning more about using Facebook for advertising.
I predict that many CMOs will diminish their support for social media, content and earned media marketing in the next year or two, and when they do, some people's careers will be adversely impacted. If your career relies on Marketing Department support for content or social media marketing, now is the time to take stock of the trends and consider some alternatives to protect your career. You may work at the right sort of company for which social media is well aligned for Marketing Department expectations---that's the "Unless" part of the title--but I believe this is the exception and not the rule.
We entered the social media era suggesting that brands with something to say could use social media to say it; instead, we today have brands with little to say that nonetheless post 4.3 times per day because some consultant told them this was a best practice. Desperate for attention and relevance, these companies continue to invest in content that is neither delivering the scale marketers need nor the content consumers want.
Ironically, even for the best companies, earned media may whither and die in the coming years. In just six months, organic reach on Facebook was halved, and many expect that zero organic reach will soon be the rule on the social network that collects 57% of all social visits. The organic reach game has gotten so tough that Coca-Cola, one of the strongest brands in the world, only earns engagement with 1 in 100,000 of its fans with its Facebook posts. The situation on Twitter is no better; recent Forrester report notes that the average engagement rate with brand posts on Twitter is just 0.03% (that is 75% less than banner ad clickthough rates today!)
Earned media could soon be a thing of the past. What happens to your social media marketing investment if the content you post reaches absolutely no one?
If the prospect of organic reach crumbling to nothing isn't enough to worry about, social media marketing has a variety of other problems marketers must stop ignoring:
- Trust: Forrester's 2014 data reveals that people trust brand social media posts 40% less than they do information on brand websites. Adobe's 2013 research found the same--just 2% of US consumers found company social media page best for credibility compared to 17% for company web sites.
- Acquisition of prospects: Studying data from 86 retailers and 72 million customers, Custora found that Facebook and Twitter deliver essentially zero acquisition. Facebook and Twitter account for just 0.2% and 0.01% respectively.
- Purchase: An IBM study of the online sales generated by 800 retailer websites on Black Friday 2013 and the week prior found that a mere 1% was generated from social media traffic. And Monetate recently published its Q2 Ecommerce Quarterly based on 7 billion online shopping experiences--it found that social delivers an add-to-cart rate of just 0.6% (70% less than search) and a minuscule conversion rate of 0.12% (70% lower than search).
Using research to generate positive media coverage - improve your approach in...CharityComms
Stephanie Frost, research manager and Briony Gunstone, associate director, YouGov
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document discusses measuring the return on investment (ROI) of social media marketing. It outlines challenges in measuring fragmented social media data and lack of tying social metrics to business outcomes. The solution proposed uses Google Analytics to develop a comprehensive measurement plan that identifies objectives, strategies, stakeholders, and key performance indicators. This allows attributing dollar values and conversions to social sources. The plan is demonstrated through the example of Maryland Live! Casino, which saw success integrating Google Analytics and Wildfire social data.
This is the deck from an American Marketing Association webinar featuring Justin Kistner, Social Media Evangelist for Webtrends, and Nick O'Neill, founder of AllFacebook.com.
This document outlines an agenda for a presentation on social media marketing. It discusses the history of social media and various platforms. It also covers topics like creating great content, how brands can enter conversations, basic media planning, goals of social media, conducting social audits, and measuring engagement. Examples are provided for campaigns, editorial calendars, and analyzing social media performance. The final sections provide an overview of the presenting company, Social Distillery, and the services they offer related to social media strategy and management.
Get a Clearer Picture of Your Target Audience with Facebook Topic DataDataSift
Did you hear the one about a snack brand that made assumptions based on focus group data that turned out completely wrong?
According to Facebook topic data, we’re snacking with family not friends when watching big sports events. Who knew?!
With Facebook on its way to capture 65% of social network ad revenues in 2015, Facebook topic data is uniquely placed to deliver invaluable insights into the opinions of 1.49 billion of Facebook’s monthly users. Brands can now work with one of DataSift’s partners to gain access to this data and test their hypotheses.
Join us for our upcoming webinar where you will:
See real-life use case examples of how marketers and agencies are leveraging Facebook topic data
Learn about our recent updates to PYLON for Facebook topic data and how these new features will make your life easier when analyzing Facebook topic data
Have your questions about Facebook topic data answered
The document proposes launching a weekly podcast by MSN Entertainment to:
1) Provide additional media content and expand the brand for their audience
2) Generate new revenue through sponsorship opportunities
3) Align with their "No One Wants To Look Dumb" campaign messaging
It notes that podcast audiences have grown significantly year-over-year and that MSN Entertainment's audience closely matches typical podcast demographics. A weekly celebrity gossip podcast would capitalize on this audience and help compete with similar entertainment programs. The podcast would be promoted across MSN Entertainment and other platforms.
This document provides a recommended social media strategy for Yale Repertory Theatre (YRT) in 2010. It analyzes the importance of social media and adoption rates among theaters. The goals for YRT are to listen to audiences, empower audiences to promote YRT, deepen relationships with current audiences, attract new audiences, and lead in the social media field. Strategies are provided for engaging fans on Facebook, Twitter, and YouTube based on analytics of other theaters. The strategies focus on regular posting, responding to users, and measuring engagement. Additional time of around 10 hours per week is estimated to implement fully.
This document provides a recommended social media strategy for Yale Rep in 2010. It analyzes the importance of social media and adoption rates among theaters. The strategy focuses on goals for Facebook, Twitter, and YouTube including listening to audiences, empowering them to promote Yale Rep, and attracting new audiences. Tactics proposed for each platform include posting daily, responding to comments/mentions, and using analytics to measure results. The document estimates 10 extra hours per week would be needed for implementation and provides a timeline and questions for discussion.
This social media audit and strategy document for the Miami Dolphins outlines their current social media presence and objectives. The key goals are to grow fan engagement across platforms and increase ticket sales. A social listening plan and increased visual content are proposed to achieve these goals. Metrics like website traffic sources and demographics are analyzed. Competitors' strengths and weaknesses are considered. The document also defines roles, policies, and a response plan to measure and improve performance over the next reporting periods.
The Soundboard: Rockhouse Partners Case StudiesBauerAssociates
This document provides case studies and strategies for increasing ticket sales and engagement. It discusses optimizing websites for sales, growing email databases, generating social media awareness, managing customer reputation, and leveraging post-event surveys. Specific case studies outline how companies increased ticket sales by updating their websites, running email contests, personalizing outreach to top fans, sharing behind-the-scenes content, and quickly addressing customer complaints. The goal is to help entertainment properties activate fans and sell more tickets through data-driven marketing tactics.
This document provides a summary of Muse's social media performance and strategies over a 3 month period. Key findings include that Facebook drives the most website traffic and engagement, while Instagram saw a large increase in interactions. The target audience is 18-30 year olds interested in live music. Goals are set to grow Instagram followers to 20,000 in 6 months by increasing high quality visual content.
Case study mining the social graph how digital publishers use facebook data t...Mediabistro
This document discusses how Perfect Market uses Facebook data and social graph technology to increase user engagement and traffic for digital publishers. Perfect Market's tool Perfect Social analyzes users' Facebook activity to identify friends who may be interested in a publisher's content and recommends that the publisher share the content with those friends. A beta test of Perfect Social for Tribune Broadcasting sites found it nearly doubled Facebook traffic and increased user engagement metrics like shares and time on site by 2-3x. The presentation concludes that targeting socially relevant content to friends on Facebook significantly multiplies a post's visibility and reach.
The Media & Entertainment industry makes up 33% of the global M&E industry and is expected to reach over $800 billion in 2021. It was traditionally promoted through reviews in newspapers and magazines but now relies heavily on social media influencers. Influencers have become powerful marketers as 70% of consumers trust their opinions as much as friends. Brands can leverage influencers to capitalize on events, platform features, and user-generated content to build community and increase respect, awareness and loyalty.
SAScon 2014 10 steps for putting social media strategy into action - Auto ...DontPanicEvents
The document outlines 10 steps for developing a social media strategy. It discusses performing business/marketing audits, setting objectives, planning campaigns and engagement, monitoring and measuring performance, and maintaining/optimizing the strategy. The focus is on a case study of Perrys Motors, a UK car dealership, and how they can build customer loyalty and sales through social platforms like Facebook, Twitter, YouTube and more.
10 Steps for Putting Social Media Strategy into ActionJim HAYSOM
10 Steps for Putting Social Media Strategy into Action
This presentation provides 10 steps for putting social media strategy into action, that brands, businesses and retailers can take-away and readily implement on return to their businesses.
From content to engagement, most car retailers would benefit from further improving their social media strategy. Auto Trader highlights automotive retail social media examples and explains how one particular dealer, quite simply, hit the nail on the head.
These slides were presented at SAScon 2014 (Search, Analytics, Social Media) Conference on the 6 June 2014 by Jim Haysom, Business Development Director, Auto Trader and Ian Pollard, Senior Digital Strategy & Solutions Manager, Auto Trader. Auto Trader specialises in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
How to Build Community and Actually Drive Donations Using Social MediaJulia Campbell
In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.This workshop will examine how nonprofit fundraisers need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations using these tools.
Social television allows people to connect with others on social media platforms like Twitter while watching TV shows or live events. It gives viewers a way to discuss what they're watching and feel like they are part of a larger viewing experience. Companies have embraced social TV as it encourages live viewership and engagement. Various websites and apps have been created to integrate social media discussions with television content in real-time.
Social television incorporates social media platforms like Twitter while watching TV shows or live events. It allows viewers to discuss what they are watching with others in real-time and feel less isolated. Many TV networks and apps now integrate social media comments and interactions to enhance viewer engagement. Advertisers are also embracing social TV as it encourages live viewership.
Social Media: More Than Marketing - American Marketing Association Webinar Ma...Ethology
While social media has become an integral part of marketing efforts, the very nature of the medium lends itself to so much more.
This presentation discusses how social media plays a part in marketing, PR, branding, customer service and customer retention/loyalty.
YOU WILL LEARN:
The friction points with social media and the other areas.
How to integrate across departmental silos to run an effective social media program.
How to properly measure for success.
The document summarizes Kyle Ashby's presentation on digital marketing and social media. It discusses how Ashby and Tim Olsen demonstrated to students how news spreads through online channels by live tweeting a presentation with the hashtag #LeadACA. The tweets and a photo were quickly published to TheSpectrum.com, showing how information spreads instantly. It provides results of the campaign including social media engagement and a link to the published article. The presentation then covered additional digital marketing tools and opportunities available through the company.
This document outlines the components of a digital campaign including social media platforms, services provided, blogs, bloggers, and costs. Services include managing brand pages and content on platforms like Facebook, Twitter, YouTube, and blogs. Report will be provided weekly on metrics like connections, views, and interactions. Costs are billed hourly and include a 15% agency fee.
8 Things Your CEO Needs to Know Right Now About Social Media Tourism Trends i...Chad Wiebesick
Now, more than ever, social media and digital technology is increasingly influencing the way travelers plan, book and share their trip. Your social media efforts, however, will be an uphill battle if you cannot justify it to your CEO. Learn the top trends to help you build the business case for investing time, resources and budget in social media marketing
Similar to Facebook for theatre ticket sales - Arts Reach 2017 (20)
Sara Saffari: Turning Underweight into Fitness Success at 23get joys
Uncover the remarkable journey of Sara Saffari, whose transformation from underweight struggles to being recognized as a fitness icon at 23 underscores the importance of perseverance, discipline, and embracing a healthy lifestyle.
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspirationgreendigital
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
From Teacher to OnlyFans: Brianna Coppage's Story at 28get joys
At 28, Brianna Coppage left her teaching career to become an OnlyFans content creator. This bold move into digital entrepreneurship allowed her to harness her creativity and build a new identity. Brianna's experience highlights the intersection of technology and personal branding in today's economy.
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Gamegreendigital
Introduction
Leonardo DiCaprio is synonymous with Hollywood stardom and acclaimed performances. has a unique connection with one of America's most beloved sports events—the Super Bowl. The "Leonardo DiCaprio Super Bowl" phenomenon combines the worlds of cinema and sports. drawing attention from fans of both domains. This article delves into the multifaceted relationship between DiCaprio and the Super Bowl. exploring his appearances at the event, His involvement in Super Bowl advertisements. and his cultural impact that bridges the gap between these two massive entertainment industries.
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Leonardo DiCaprio: The Hollywood Icon
Early Life and Career Beginnings
Leonardo Wilhelm DiCaprio was born in Los Angeles, California, on November 11, 1974. His journey to stardom began at a young age with roles in television commercials and educational programs. DiCaprio's breakthrough came with his portrayal of Luke Brower in the sitcom "Growing Pains" and later as Tobias Wolff in "This Boy's Life" (1993). where he starred alongside Robert De Niro.
Rise to Stardom
DiCaprio's career skyrocketed with his performance in "What's Eating Gilbert Grape" (1993). earning him his first Academy Award nomination. He continued to gain acclaim with roles in "Romeo + Juliet" (1996) and "Titanic" (1997). the latter of which cemented his status as a global superstar. Over the years, DiCaprio has showcased his versatility in films like "The Aviator" (2004). "Start" (2010), and "The Revenant" (2015), for which he finally won an Academy Award for Best Actor.
Environmental Activism
Beyond his film career, DiCaprio is also renowned for his environmental activism. He established the Leonardo DiCaprio Foundation in 1998, focusing on global conservation efforts. His commitment to ecological issues often intersects with his public appearances. including those related to the Super Bowl.
The Super Bowl: An American Institution
History and Significance
The Super Bowl is the National Football League (NFL) championship game. is one of the most-watched sporting events in the world. First played in 1967, the Super Bowl has evolved into a cultural phenomenon. featuring high-profile halftime shows, memorable advertisements, and significant media coverage. The event attracts a diverse audience, from avid sports fans to casual viewers. making it a prime platform for celebrities to appear.
Entertainment and Advertisements
The Super Bowl is not only about football but also about entertainment. The halftime show features performances by some of the biggest names in the music industry. while the commercials are often as anticipated as the game itself. Companies invest millions in Super Bowl ads. creating iconic and sometimes controversial commercials that capture public attention.
Leonardo DiCaprio's Super Bowl Appearances
A Celebrity Among the Fans
Leonardo DiCaprio's presence at the Super Bowl has noted several times. As a high-profile celebrity. DiCaprio attracts
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfoliogreendigital
Introduction
Leonardo DiCaprio, A name synonymous with Hollywood excellence. is not only known for his stellar acting career but also for his impressive real estate investments. The "Leonardo DiCaprio house" is a topic that piques the interest of many. as the Oscar-winning actor has amassed a diverse portfolio of luxurious properties. DiCaprio's homes reflect his varied tastes and commitment to sustainability. from retreats to historic mansions. This article will delve into the fascinating world of Leonardo DiCaprio's real estate. Exploring the details of his most notable residences. and the unique aspects that make them stand out.
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Leonardo DiCaprio House: Malibu Beachfront Retreat
A Prime Location
His Malibu beachfront house is one of the most famous properties in Leonardo DiCaprio's real estate portfolio. Situated in the exclusive Carbon Beach. also known as "Billionaire's Beach," this property boasts stunning ocean views and private beach access. The "Leonardo DiCaprio house" in Malibu is a testament to the actor's love for the sea and his penchant for luxurious living.
Architectural Highlights
The Malibu house features a modern design with clean lines, large windows. and open spaces blending indoor and outdoor living. The expansive deck and patio areas provide ample space for entertaining guests or enjoying a quiet sunset. The house has state-of-the-art amenities. including a gourmet kitchen, a home theatre, and many guest suites.
Sustainable Features
Leonardo DiCaprio is a well-known environmental activist. whose Malibu house reflects his commitment to sustainability. The property incorporates solar panels, energy-efficient appliances, and sustainable building materials. The landscaping around the house is also designed to be water-efficient. featuring drought-resistant plants and intelligent irrigation systems.
Leonardo DiCaprio House: Hollywood Hills Hideaway
Privacy and Seclusion
Another remarkable property in Leonardo DiCaprio's collection is his Hollywood Hills house. This secluded retreat offers privacy and tranquility. making it an ideal escape from the hustle and bustle of Los Angeles. The "Leonardo DiCaprio house" in Hollywood Hills nestled among lush greenery. and offers panoramic views of the city and surrounding landscapes.
Design and Amenities
The Hollywood Hills house is a mid-century modern gem characterized by its sleek design and floor-to-ceiling windows. The open-concept living space is perfect for entertaining. while the cozy bedrooms provide a comfortable retreat. The property also features a swimming pool, and outdoor dining area. and a spacious deck that overlooks the cityscape.
Environmental Initiatives
The Hollywood Hills house incorporates several green features that are in line with DiCaprio's environmental values. The home has solar panels, energy-efficient lighting, and a rainwater harvesting system. Additionally, the landscaping designed to support local wildlife and promote
Top IPTV UK Providers of A Comprehensive Review.pdfXtreame HDTV
The television landscape in the UK has evolved significantly with the rise of Internet Protocol Television (IPTV). IPTV offers a modern alternative to traditional cable and satellite TV, allowing viewers to stream live TV, on-demand videos, and other multimedia content directly to their devices over the internet. This review provides an in-depth look at the top IPTV UK providers, their features, pricing, and what sets them apart.
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The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Sagagreendigital
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
The Future of Independent Filmmaking Trends and Job OpportunitiesLetsFAME
The landscape of independent filmmaking is evolving at an unprecedented pace. Technological advancements, changing consumer preferences, and new distribution models are reshaping the industry, creating new opportunities and challenges for filmmakers and film industry jobs. This article explores the future of independent filmmaking, highlighting key trends and emerging job opportunities.
5. Keith Tomasek @FestivalReviews
Results from my survey
of Ontario
Professional Ticketing
Association members
OPTA is Canada’s only professional association dedicated
exclusively to issues relevant to the management of the
ticketing industry.
10. Keith Tomasek @FestivalReviews
OPTA Survey Fall 2016
58% said
less than 22%
of ticket sales were
completed on
mobile devices.
Reduce abandoned mobile sales with this feature.
12. Keith Tomasek @FestivalReviews
Consumers have shifted to mobile.
What is your organization doing to engage with
mobile users?
Facebook content and ads are one of the
best ways to reach mobile users.
14. Keith Tomasek @FestivalReviews
Stacking
to boost organic reach.
No link = better
engagement.
Sell more tickets by preceding sales posts
with a few photo posts.
Facebook wants users remaining on Facebook
23. Keith Tomasek @FestivalReviews
Video
Facebook tells you who watched your video and allows you
to target them with a follow up message. You can also
segment the target by age, region, income, interests, etc.
26. Keith Tomasek @FestivalReviews
- Friday is the best day for video on Facebook.
- Replace www. with m. to see mobile view.
- Sell to Father’s Day, Mother’s Day, etc.
- Development – Use Facebook to target your
development email list: 1) As a complementary
channel 2) To reach people who aren’t opening
your emails 3) To highlight your work in the
community.
- I get better results when I place ads in the news
feed but not right column.
Quick Tips