SlideShare a Scribd company logo
Getting Results
with Facebook
Keith Tomasek
Digital Strategist
About Me
Facebook Campaign
Award Winner.
University Lecturer.
Media Strategist.
Keith Tomasek @FestivalReviews
Today
Organic engagement
Video
Targeting video
viewers
Keith Tomasek @FestivalReviews
Survey & Quiz
Which media do you use?
Which media do you buy?
Facebook revenue approaches
Disney’s.
Keith Tomasek @FestivalReviews
Results from my survey
of Ontario
Professional Ticketing
Association members
OPTA is Canada’s only professional association dedicated
exclusively to issues relevant to the management of the
ticketing industry.
Keith Tomasek @FestivalReviews
OPTA Survey Fall 2016
56%
reported the
majority of tickets
sales completed online.
Keith Tomasek @FestivalReviews
OPTA Survey Fall 2016
25% of
marketing is
spent on digital.
Keith Tomasek @FestivalReviews
OPTA Survey Fall 2016
43% of
respondents
had added a
Facebook
Pixel.
Keith Tomasek @FestivalReviews
OPTA Survey Fall 2016
59% have
uploaded an
email list to Facebook or
created a “look-alike”
audience.
Keith Tomasek @FestivalReviews
OPTA Survey Fall 2016
58% said
less than 22%
of ticket sales were
completed on
mobile devices.
Reduce abandoned mobile sales with this feature.
Keith Tomasek @FestivalReviews
In the US 50% of all
tickets, including movies,
are sold via mobile.
devices.
Keith Tomasek @FestivalReviews
Consumers have shifted to mobile.
What is your organization doing to engage with
mobile users?
Facebook content and ads are one of the
best ways to reach mobile users.
Keith Tomasek @FestivalReviews
Gary Vaynerchuck
“Jab, Jab, Right Hook”
- engage and
trigger an
emotional
response
Keith Tomasek @FestivalReviews
Stacking
to boost organic reach.
No link = better
engagement.
Sell more tickets by preceding sales posts
with a few photo posts.
Facebook wants users remaining on Facebook
Keith Tomasek @FestivalReviews
Keith Tomasek @FestivalReviews
Keith Tomasek @FestivalReviews
Get the best results
with a full sized
image.
First upload your image.
Then ad text & link.
Keith Tomasek @FestivalReviews
Who was my
target?
Cost per
click 0.24
People who
identified
themselves as
liking “Canadian
history.”
After publishing an ad engagement is important.
Answer and “like “ all the replies.
Note that this theatre is not engaging with their fans.
A lost opportunity to build a bond between you and your
audience.
Keith Tomasek @FestivalReviews
Video
Your video doesn’t need to be “broadcast quality.”
Many more people saw this reporter on Facebook than on TV.
Keith Tomasek @FestivalReviews
Video
Facebook tells you who watched your video and allows you
to target them with a follow up message. You can also
segment the target by age, region, income, interests, etc.
Keith Tomasek @FestivalReviews
Keith Tomasek @FestivalReviews
Keith Tomasek @FestivalReviews
- Friday is the best day for video on Facebook.
- Replace www. with m. to see mobile view.
- Sell to Father’s Day, Mother’s Day, etc.
- Development – Use Facebook to target your
development email list: 1) As a complementary
channel 2) To reach people who aren’t opening
your emails 3) To highlight your work in the
community.
- I get better results when I place ads in the news
feed but not right column.
Quick Tips
Keith Tomasek @FestivalReviews
Thank you
Let’s keep in touch,
Email or call with questions.
keithtomasek@gmail.com
519-697-8731

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Facebook for theatre ticket sales - Arts Reach 2017

Editor's Notes

  1. First Canadian to perform at Hong Kong Fringe
  2. Development
  3. Engage
  4. No engagement