Wifi market potential training 05.28.15.ppt
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If your business offers free WiFi, or wants to get your message in front of targeted prospects, Proximity Marketing is the Marketing Trend of the Future!
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Smartzones is an IT solutions company that provides advanced Wi-Fi network solutions and social powered hotspots to businesses. They help businesses offer free Wi-Fi to customers while collecting customer data through social media logins in a secure way. This allows businesses to better understand customers, promote offers, and increase foot traffic, time spent, and spending - providing a real return on investment for the free Wi-Fi. Smartzones' social login solution solves security and data collection problems of traditional free Wi-Fi while allowing businesses targeted marketing opportunities.
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Wifi market potential training 05.28.15.ppt
- 2. DOES THIS LOOK FAMILIAR?
- 3. TITLE • TEXT
- 4. TITLE • TEXT
- 5. TITLE • TEXT
- 6. TITLE • TEXT
- 7. WIFI STATS • Over 35% of mobile users take advantage of a public hotspot at least weekly, with 12 percent doing so more than once per week. (Cisco, May 2012) • 75% of smartphone owners use WiFi on their devices (Analysis Mason, 2013) • It’s here: All 840 Macy’s and Bloomingdale stores provide WiFi access for mobile (Internet Retailer, 2012)
- 8. 79% of mobile consumers are influenced by the availability of in-store Wi-Fi when deciding where to shop . 64% of respondents make a restaurant choice based on availability of Wi-Fi services. 63% of US adults use the Internet wirelessly on a smartphone, tablet, laptop or ereader. INFLUENCES DECISIONS CONSUMERS WANT IT EVERYONE USES Wi-Fi 79% 64% 63% Why is free Wi-Fi important?
- 9. 86% of all tablets require a Wi-Fi connection to access the internet. 75% of smartphone owners use Wi-Fi on their devices. Even the “least” interested shoppers, age 45+, are over 77% influenced by in-store Wi-Fi availability TABLETS ARE HUGE Wi-Fi IS EVERYWHERE Wi-Fi IS FOR EVERYONE 86% 75% 77% Why is free Wi-Fi important?
- 10. WHAT WOULD YOU DO FOR FREE WI-FI?
- 11. WHY USE WIFI AT EVENTS?
- 12. EVERYONE WANTS FREE WI-FI A new survey by Hotels.com has revealed 38 percent of travellers said free Wi-Fi was a MUST while only 25 percent said breakfast was essential. “Many guests never travel without their tablets, smartphones and laptops.” - Taylor L. Cole, Director of PR, Hotels.com
- 13. WI-FI MAKES A DIFFERENCE At least 44% of all age groups say that the availability of in-store Wi-Fi influences where they shop.
- 14. LEVERAGE WI-FI FOR MARKETING 74% of respondents would be happy for a retailer to send a text or email with promotions while they’re using in-store Wi-Fi (OnDeviceResearch survey, 2012)
- 15. WI-FI & SPORTING EVENTS • 56% of respondents indicated they would rather use Wi-Fi compared to 15% who preferred to use their cellular network; • 62% of respondents check to see if there is a free Wi-Fi hotspot connection while on their smartphone when out of the house or office
- 16. “86 % of consumers age 21-24 & 35-44 are highly influenced by the availability of in-store Wi-Fi” Source: Jwire 86%
- 17. Monetization of WIFI WIFI is Great, We make it Better! • First of Its Kind Business Model – ATMS were monetized in 80s and 90s , 100k plus – REDBOX monetized in 2000s , thousands now – Now WIFI is next. Building your Network • Hub Location Is the True Winner – Provides Free WIFI to customers as service – Gets customers Data – cell numbers and emails – Gets Royalty for Life on all Advertisers – Becomes part of large citywide WIFI network