The document discusses whether 2012 can be considered the "Year of Mobile". It presents data on three metrics - distribution, devices, and creative/advertising spending - to argue that mobile has reached standardization and scale across these areas. Distribution shows 40% of users have an iOS or Android phone, mobile internet access growth exceeds 50%, and 3G penetration is over 20% globally. For devices, smartphone sales surpassed PC sales, there are over 1 billion smartphone subscribers, and over 50% of US mobile consumers own a smartphone. Creative/advertising spending is projected to cross $1 billion for mobile in 2012, standard ad units are being used, and over 250 Fortune 1000 companies are buying mobile campaigns. Based on this data,