Recommended
More Related Content
Similar to Learn About WiFi Advertising
Similar to Learn About WiFi Advertising (20)
Recently uploaded
Recently uploaded (20)
Learn About WiFi Advertising
- 2. THE BUZZ IS EVERYWHERE
- 3. THE BUZZ IS EVERYWHERE No WiFi (No-internet-o-phobia) Iconic Displays found that 75% of people say a week without WiFi would leave them grumpier than a week without coffee and 60% of people can’t go without WiFi for more than 1 day
- 4. THE BUZZ IS EVERYWHERE Market Dynamics for Wi-Fi • People expect free WiFi access to the Internet • Not many Jamaicans have data on their devices • Emergence of IoT is driving demand • Wi-Fi provides the opportunity for increased investment in research and development
- 5. THE BUZZ IS EVERYWHERE WiFi Marketing The provision of wireless internet access while using it as a channel to communicate messages and promotions or collect marketing data.
- 6. THE BUZZ IS EVERYWHERE Benefits of WiFi Marketing Awareness Proximity LeadsTargeted
- 7. THE BUZZ IS EVERYWHERE Transportation Demography 51% Male 10,000 p/day 57% 19 -35 years4pm – 7pm Tues/Wed Everyday
- 8. THE BUZZ IS EVERYWHERE Transportation WiFi Marketing Sponsored Sessions – uninterrupted sessions of WiFi sponsored by a brand Powered by
- 9. THE BUZZ IS EVERYWHERE How it Works
- 10. THE BUZZ IS EVERYWHERE Bonus WiFi Benefits • Collect email addresses and other data • Send updates or special offers • Use captured demographic data to craft promotions • Remarketing • Average 30% conversion rate • Fast and vast survey execution • Average 12% Click-through-rate • Collect customer feedback • Promote app downloads • Get 100% video views
- 11. THE BUZZ IS EVERYWHERE Targeting All Devices Demography Formats • Age • Gender • Location • Survey data • Last Connection Engagement • Display • Video • Survey • Content
- 12. THE BUZZ IS EVERYWHERE Rate Card
- 13. THE BUZZ IS EVERYWHERE Reports & Analytics
- 14. THE BUZZ IS EVERYWHERE A Few Clients
- 15. THE BUZZ IS EVERYWHERE Should You Offer Free WiFi? A recent survey conducted by Device Scape revealed that almost 62% of establishments that offer free WiFi find that their customers stay longer, and 50% of them report that their customers actually spend more money there.