Mousetrap Mobile provides comprehensive mobile solutions, specializing in applications, communications, and marketing for various industries. The document discusses the evolution of mobile technology, smartphone and texting statistics, and highlights the increasing importance of mobile for effective communication and advertising. It also presents case studies demonstrating successful implementations of mobile applications in different sectors such as education, hospitality, and automotive.

1. Mobile Communications: Staying Current and Relevant Mousetrap Mobile Applications • Communications • Text Marketing Presented by Greg Nasto & Nicole Piggott

2. Who is Mousetrap Mobile? Applications • Communications • Text Marketing Full service marketing and mobile solutions company Specialize in mobile applications, communications & marketing Provide turn-key mobile solutions to a wide range of industries focusing on utilizing today’s preferred method of communication, mobile.

3. Evolution of the Cell Phone Original ‘Smart’ Phone

4. Evolution of the Cell Phone Briefcase Phone

5. Evolution of the Cell Phone Bag phone

6. Evolution of the Cell Phone Brick Phone

7. Evolution of the Cell Phone Today’s Smartphones

8. Evolution of Texting Morse Code- Telegraph

9. Evolution of Texting Telegrams

10. Evolution of Texting Pagers

11. Evolution of Texting Texting

12. Evolution of Social Media Bulletin Boards

13. Evolution of Social Media Chat Rooms

14. Evolution of Social Media AOL instant messenger

15. Evolution of Social Media Myspace, Facebook & Twitter

16. Smartphone Statistics In 2010, there were 60.2 million smartphone users in the U.S. By the end of 2011, it’s estimated that 50% Americans will own one! In April 2011, nearly half of all smartphone owners in the U.S. were ages 25-44 .

17. Interactive Poll Do you own a smartphone?

18. SMS Text Statistics In 2009, 2.5 billion texts were sent out each day in the U.S. In total, 6.1 trillion texts were sent in 2010 and its estimated that that number climb to 7 trillion for 2011 & up to 10 trillion by 2013. 90% of texts are read within 3minutes & 99% are read period.

19. So Who’s mobile? EVERYONE! By 2014 mobile internet usage is expected to exceed desktop usage. Today, 25% of U.S. internet users are MOBILE-ONLY . 59% of consumers browse internet DAILY on mobiles and spend 56% of that time on mobile APPs.

20. Who’s texting? EVERYONE! While the highest volume of texting comes from 13-17 year olds, even 65+ send on avg. 41 texts/month ! 66% of mobile phone users text. Text is preferred to calls 3:2 . 95% of mobile contracts include text messaging packages

21. Why mobile? Effective ∙ efficient ∙ preferred Expenditure on mobile advertising worldwide is predicted to be $3.3 billion in 2011 and up to $20.6 billion by 2015 89% of U.S. online consumers age 15+ own a cell phone. 86% of people have their phones within reach at least 16 hours a day! Of those users, 83.2 million use the web on their phone. For every job created in Michigan's mobile technology industry, 3.9 additional jobs are created in the state in other industries!

22. Interactive Poll How often do you access the internet from your phone?

23. What is considered mobile? Tablets/ iPad Cell Phones Smartphones iPod touch

24. Why Applications? There’s an increasing percentage of mobile internet users. People are mobile High value for sponsors Real-time data capture Instant communication reach Cost effective marketing ½ of all local searches are performed on mobile devices!

25. Featured Industries for APPS Education Municipal Conferences/ Events Hospitality Association/ Corporation Communications Automotive and many more!

26. Education Applications: Text School Closings Text Unexcused Absences Sports/ Club Notifications Emergency Notifications Sponsorship Opportunities - Direct Targeted Marketing - High Value Impressions

27. Municipalities Applications: Emergency Notifications Public Notices/ Ordinances Mobile APP - Way-finding - Merchant Listings & Promotions Event Alerts Sponsorship Opportunities Direct Targeted Marketing Up-sell or Added value to merchants

28. Conferences/ Events Applications: Mobile APP - Way-finding - Conference/ Event info Event Text Reminders Interactive Voting & Polling Customer Surveys- Instant Feedback Sponsorship Opportunities High value, direct impressions Up-sell or Added value

29. Hospitality Mobile APPs Customer Loyalty Programs 70% of all room bookings are done through 3 rd party vendors. Up-sell Additional Services & Offers Increase Customer Satisfaction Ratings Save time, resource & money

30. Associations/ Corporations Communications Internal Communications & Coordination Text Voting & Polling New Product/ Company Info & Updates Internal Operations Event Text Alerts & Reminders Text- 90% within 3mins read Email- 20% within 72 hrs

31. Dealership Text Promotions Live Lead Capture Service & Sales Text Reminders & Communications Customer Loyalty Programs Sales Interaction at Customer’s Comfort Level – Texting Overcome Current Buying Trends - More people shop when dealers are closed - More people shop online - People want to avoid car sales people

32. Benefits of APPS High value impressions Capture live user data for database growth Interactive real-time marketing opportunities Mobile coupons/promotions Geo & demographical user info for high targeted marketing It’s green !

33. Communications B2B & B2C Business to Business Internal Communications & Coordination Voting & Polling Internal Operations Business to Consumer Time-sensitive Direct Marketing High-impact/ Low-cost Customer Loyalty

34. Communications Products Mobile Apps Text Promotions Text Coupons Mobile Clubs Text Surveys/Polling Interactive Text2Screen Mobile Sponsorship

35. Are mobile & social critical? YES. It’s unique to each business & is great for reputation building & exposure Employees can be ambassadors to the company by being socially active

36. Case Study: MANA Presented by: Jennifer Dickie, CMP

37. Case Study: MANA

38. Case Study: Mousetrap Mobile Cold Stone of Royal Oak Custom Mobile APP

39. Case Study: Mousetrap Mobile 2011 ALSD Conference Interactive Conference & Mobile APP Event & Session Reminders Interactive Voting & Polling “ The text program was a huge hit this year! …we need to do the program in the future. We’re working on securing sponsors for next year.” -Amanda Verhoff, ALSD “ Thank you! Your program really helped out with the reminders at the show.” -Scott Hinzman, ALSD

40. Case Study: Mousetrap Mobile Dr. Marshall Cats Veterinary, Text Appointment Reminders “ The Mousetrap Mobile Reminder System has been a valuable asset in reducing our overall operational costs and increasing our patient confirmation efficiency.” -Dr. Dan Marshall, DVM Cats Veterinary

41. Q & A Questions??? ASK AWAY!