The document discusses the growth and importance of WiFi access for businesses. It notes that WiFi usage is increasing dramatically, with over 4 billion global internet users and connected devices shipping annually. Studies show that the availability of free WiFi positively impacts customer spending and loyalty. By 2022, there will be over 500 million public WiFi hotspots globally, up 400% from 2017, and WiFi will account for over half of all internet traffic. Offering free WiFi access can boost sales and customer satisfaction for local businesses.

1. WIFI STATISTICS

2. Are You Noticing More Of These Signs?

4. • Locked by passwords
• Needs complicated vouchers
• Confusing sign-in process
• Insecure and unprotected
• Doesn’t add value to business…
• “Social WiFi” changes that!
Today’s WiFi Problem Opportunity

5. Just How BIG is the WiFi Opportunity?

6. Today’s Devices Need WiFi

7. Free WiFi is Important

8. 30% of consumers said they are more likely to return to
a store that offers a seamless WiFi experience (Source: WiFi Alliance)
Using Facebook retargeting or automated follow-up
campaigns, a business can inform customers about
upcoming promotions, sales or discounts to entice them
to visit more frequently.
Encouraging Repeat Business

9. Boost in Social Presence When Users
Log In Using Social Media
78% of Facebook users are mobile-only (Source:
CMO Council)
56% of social network users have stated
they would use their social profiles to login in
return for a customized experience with a brand
(Source: CMO Council)

10. Relevant Promotions Are The Reason
Consumers Agree To Share Their Data
74% of people would be happy for a retailer to
send a text or email with promotions while they’re
using in-store WiFi
(Source: OnDeviceResearch)

11. Local Business: Take Notice
62% of local business customers spend more time in store if WiFi is available (Source:
iGR)
Businesses who offer free WiFi to boost sales numbers have a success rate of
72% (Source: iGR)
75% of businesses say they consider free wireless access to be either “important”
or “very important” to their business now. (Source: iGR)

12. Everyone Is Talking About The Importance
of Free WiFi For Local Businesses
Business Insider Small Business Trends Forbes

13. Benefits of Offering Free WiFi
Customers Spend More Time & Money!

14. Everyone Wants Free WiFi
A recent survey by Hotels.com has revealed 38 percent of travellers said free
WiFi was a MUST while only 25 percent said breakfast was essential.
“Many guests never
travel without their
tablets, smartphones
and laptops.”
- Taylor L. Cole, Director of PR, Hotels.com

15. Why Does WiFi Matter For Local?
It’s already
being used
75% of smartphone
owners connect to
WiFi on their
devices.
WiFi drives
decisions
3 out 4
consumers
say that WiFi
availability affects
their purchase
decisions.
Customers
Crave WiFi
65% of people
make restaurant
decisions based on
WiFi, while 94%
say that’s it’s the
most important
amenity at a hotel.
Increases
spend
50% of small
businesses in the US
said that customers
spent more money
when free WiFi
became available.

16. Unbelievable!
60% of people can’t go without WiFi for more than 1 day
75% of people say 1 week without WiFi would leave them grumpier than 1 week
without coffee (Source: Iconic Displays)

17. Source: Cisco
96% of consumers prefer to
shop at stores that have free
WiFi, and they’re also more
likely to return

18. Source: Oracle
Almost 60% of shoppers actually
demand in-store WiFi

19. Source: Devicescape
Almost 62% of businesses that
provide free WiFi report that
their customers stay longer

20. Source: Mobile Professional Report Diagnoses Widespread WiFi Addiction in 2017
WiFi is a Necessity, Not a Luxury
Over 60% of people said
that WiFi was either
“impossible” or “very
difficult” to give up.

21. Source: WiFi Alliance
48% of consumers say they
are more likely to shop at a
store that gives them
access to free WiFi

22. Source: BI Intelligence
Half of small businesses
surveyed said that customers
spent more money when Free
WiFi is available

23. Source: JWire
79% of mobile consumers are
influenced by the availability
of in-store WiFi

24. Source: Telecom Paper
1 in 10 people admitted to
leaving a venue because there
was no free WiFi access

25. Source: WiFi Alliance
30% of consumers said they
are more likely to return to a
store that offers a seamless
WiFi experience

26. Source: WiFi Alliance
1/3 of consumers said they
would stay in the store longer
if free WiFi was available

27. Source: iGR
62% of local business customers
spend more time in-store if WiFi
is available

28. Source: OnDeviceResearch
74% of people would be happy
for a retailer to send a text or
email with promotions while
they’re using in-store WiFi

29. Source: iGR
Businesses who offer free
WiFi to boost sales numbers
have a success rate of 72%

30. Source: Accenture
64% of consumers make a
restaurant choice based on
availability of WiFi services

31. Source: Hotel Chatter
94% of travelers cite WiFi as the
most important amenity

32. Source: Hotel Chatter
38% of travelers say no WiFi
is a deal-breaker and will
book elsewhere.

33. Source: Hotel Chatter
Only 64% of hotels
currently offer Guest WiFi

34. Source: Retail Touch Points
Up to 70% of consumers in-
store have a WiFi capable
device in their pocket

35. Commercial hotspots will
grow from 9.8 Million in 2017
to 17.2 Million by 2022
Source: Cisco Visual Networking Index: Forecast and Trends, 2017–2022 White Paper

36. WIFI GROWTH

37. Almost 4 BILLION Global Internet Users

38. Connected Device Annual Shipments

40. WiFi Adoption is Exploding

41. Free WiFi Growth is Exploding

42. Value of WiFi
Global Estimate and Select Markets

43. Value of WiFi
Global Estimate and Select Markets

44. Cisco Meraki: Doubled Network Size in Past 20 Months

45. Global Internet Traffic, Wired and Wireless

46. • Globally, there will be nearly 549 million public WiFi hotspots
by 2022, up from 124 million hotspots in 2017, a fourfold
increase.
• Hotels, cafes, and restaurants will have the highest number of
hotspots by 2022 globally
400% Growth in The next 3 Years
Source: Cisco Visual Networking Index: Forecast and Trends, 2017–2022 White Paper

47. WiFi traffic from both mobile devices and WiFi-only devices together will account for more than half (51
percent) of total IP traffic by 2022, up from 43 percent in 2017.
51% of ALL Internet Traffic Will Be From WiFi

48. By 2022, WiFi and mobile networks will account
for 71 percent of ALL IP traffic
Source: Cisco Visual Networking Index: Forecast and Trends, 2017–2022 White Paper

49. Growth of WiFi Hotspots
Globally, total public WiFi hotspots will grow four-fold from 2017 to 2022, from 124
million in 2017 to 549 million by 2022.
Source: Maravedis, Cisco VNI Mobile, 2019

50. Global Public WiFi Hotspots
Source: Maravedis, Cisco VNI Mobile, 2018
Asia Pacific Leads with 45 Percent Hotspots Worldwide by 2022