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- 87% of the global population are mobile subscribers (5.9 billion people).
- Mobile phone sales increased every year
- Up to 1.2 billion of the world’s total mobile users access the internet through
their phones (mobile broadband).
- 8.49% of global website hits are made through mobile devices.
- Up to 480.6 million users sent emails through their mobile phones in 2010.
That figure is expected to quadruple by 2015.
- The Apple App Store currently has over 650k applications available
- The Android market currently has over 500k applications available
- Windows phone growing at a rapid pace, today topping 80,000 apps
- There are millions of apps in the app store
- What will make yours STAND OUT?
Is your app STICKY enough to warrant visits?
Using your app should be ‘as easy as’ eating a piece of Cake
Successful Apps are:
- FAST
- SIMPLE
- EFFECTIVE
Nobody wants to dig through layers, icons, or
prompt to get where they need to go.
EASY NAVIGATION IS A KEY
Play with the TOP 10 apps
- How do they navigate?
- How are they organize?
- How much info do they have?
- How do they utilise smarphone features
Find your target AUDIENCE
- Predict what they want to do?
- Figure out what types of people will use
your app
Get involved in SOCIAL MEDIA Contact friends and families
Push Notification In App Promotion
In App Branding
Q&A
Email – kailashmore@timeout.com

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Success key for Mobile apps

  • 1.
  • 2. - 87% of the global population are mobile subscribers (5.9 billion people). - Mobile phone sales increased every year - Up to 1.2 billion of the world’s total mobile users access the internet through their phones (mobile broadband). - 8.49% of global website hits are made through mobile devices. - Up to 480.6 million users sent emails through their mobile phones in 2010. That figure is expected to quadruple by 2015. - The Apple App Store currently has over 650k applications available - The Android market currently has over 500k applications available - Windows phone growing at a rapid pace, today topping 80,000 apps
  • 3.
  • 4.
  • 5. - There are millions of apps in the app store - What will make yours STAND OUT?
  • 6. Is your app STICKY enough to warrant visits?
  • 7. Using your app should be ‘as easy as’ eating a piece of Cake
  • 8. Successful Apps are: - FAST - SIMPLE - EFFECTIVE Nobody wants to dig through layers, icons, or prompt to get where they need to go. EASY NAVIGATION IS A KEY
  • 9. Play with the TOP 10 apps - How do they navigate? - How are they organize? - How much info do they have? - How do they utilise smarphone features
  • 10. Find your target AUDIENCE - Predict what they want to do? - Figure out what types of people will use your app
  • 11. Get involved in SOCIAL MEDIA Contact friends and families
  • 12. Push Notification In App Promotion In App Branding
  • 13.