Drive customers back What is Mobile Marketing ? Driving Sales To Your Locations Ola Ayeni,President Mobile Dialog
What is social media ? FB 250M,MM 263M
What is Mobile Marketing ?
Channels of Mobile <ul><li>MMS </li></ul><ul><li>SMS </li></ul><ul><li>Wap </li></ul><ul><li>APP </li></ul>
How do you use new media tools to generate brand awareness
What is Mobile Marketing  ? A simple targeted and measurable way to reach consumers directly to produce a one-on-one exper...
(c) 2007 Text2store Mobile Source: CTIA Semi-Annual Wireless Survey Text messaging is growing over 90% per year  <ul><li>U...
Reach Over 95% of Cell Phone Users Some Mobile Data  Over 80% of cell phone users respond to sms within an hour 89% of maj...
Some Mobile Facts.. <ul><li>Reaches over 263 Million users </li></ul><ul><li>95% of all active cell phones in the USA can ...
Mobile Marketing Benefits Confidential  Mobile-Dialog can drive significant improvements in acquisition, awareness, spend,...
How to use it Grow your customer base 15% Off of Your First Order with coupon code XCZXDED Drive repeat business  Buy one ...
Text MDIALOG to 839863 Some Recommended Uses Of Mobile  <ul><ul><li>Weekly local offers and hot product sales events at pa...
Example:  FANDANGO Confidential  Client:  Fandango Offer:  Buy One Movie Ticket Get One Free Movie Ticket for “The Break–U...
Local offers at participating locations Dunkin Donuts <ul><li>99 cents Lattes in Boston Dunkin Donut </li></ul><ul><li>20%...
Example:  GAP Confidential  Client:  Gap Offer:   $10 off Purchase of $50 or more. Show at Counter.  Exp: 08/25/07 Promo c...
Contact Us <ul><ul><li>Mobile Dialog </li></ul></ul><ul><ul><li>Ola Ayeni </li></ul></ul><ul><ul><li>630-709-6623 </li></u...
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Why Mobile Marketing For Franchise Chains

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Driving sales at franchise locations using integrated mobile marketing tools in a down economy

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Why Mobile Marketing For Franchise Chains

  1. 1. Drive customers back What is Mobile Marketing ? Driving Sales To Your Locations Ola Ayeni,President Mobile Dialog
  2. 2. What is social media ? FB 250M,MM 263M
  3. 3. What is Mobile Marketing ?
  4. 4. Channels of Mobile <ul><li>MMS </li></ul><ul><li>SMS </li></ul><ul><li>Wap </li></ul><ul><li>APP </li></ul>
  5. 5. How do you use new media tools to generate brand awareness
  6. 6. What is Mobile Marketing ? A simple targeted and measurable way to reach consumers directly to produce a one-on-one experience Reach consumers anywhere and anytime Text “ Freefood” to 67463 Most cost effective direct marketing tool ever invented
  7. 7. (c) 2007 Text2store Mobile Source: CTIA Semi-Annual Wireless Survey Text messaging is growing over 90% per year <ul><li>UNIVERSAL: 97% of all active cellular telephones in the U.S. and Canada have text-messaging capability </li></ul><ul><li>EFFECTIVE: SMS based interactive campaigns experience response rates up to 70% </li></ul><ul><li>VIRAL: 23% of SMS campaign messages are forwarded. </li></ul><ul><li>MEASUREABLE: Messages are actionable and trackable through specific consumer replies. </li></ul>
  8. 8. Reach Over 95% of Cell Phone Users Some Mobile Data Over 80% of cell phone users respond to sms within an hour 89% of major brands will market on mobile by 2008 75 billion text messages sent in July 2008 Over 95% of mobile phone users can receive text messages on their cell phones
  9. 9. Some Mobile Facts.. <ul><li>Reaches over 263 Million users </li></ul><ul><li>95% of all active cell phones in the USA can be reached using text messaging </li></ul><ul><li>Experience response rate up to 70% </li></ul><ul><li>Over 80% of consumers respond sms within an hour </li></ul><ul><li>75 billion text messages sent in July 2008, 160 % annual increase </li></ul><ul><li>Over 84% of consumers will not leave home without it. </li></ul>
  10. 10. Mobile Marketing Benefits Confidential Mobile-Dialog can drive significant improvements in acquisition, awareness, spend, retention and profitability Franchisors Challenges <ul><li>Build awareness, education and confidence: </li></ul><ul><ul><li>Brand Awareness </li></ul></ul><ul><ul><li>Increase Franchisees store sales, monitoring and tracking. </li></ul></ul><ul><ul><li>Corporate Messaging/Alerts </li></ul></ul><ul><li>High cost of traditional advertising to build awareness </li></ul><ul><li>Keeping their customers engaged </li></ul>Proven Mobile Benefits <ul><li>C ost-effective, proven sales driver </li></ul><ul><li>Speed to market </li></ul><ul><li>Shifting to Mobile saves you 500% over simple direct mail (no postage costs!)‏ </li></ul><ul><li>Proven increased response, on average 22 – 26% compared to direct mail </li></ul><ul><li>Increase acquisition by 5-15% </li></ul><ul><li>Knowledge, direct offer response </li></ul><ul><li>Increased transaction size, typically 5-10% </li></ul>
  11. 11. How to use it Grow your customer base 15% Off of Your First Order with coupon code XCZXDED Drive repeat business Buy one and get ½ price on the other with this offer code Increase business during slow times $3 Off Haircuts Weekdays 10AM – 3PM Capitalize on seasonal or special events Monday Night Football: $8 Large Pizza
  12. 12. Text MDIALOG to 839863 Some Recommended Uses Of Mobile <ul><ul><li>Weekly local offers and hot product sales events at participating merchants location </li></ul></ul><ul><ul><li>Introduce a new location, product or service to customers </li></ul></ul><ul><ul><li>Suggest more relevant products and offers customer </li></ul></ul><ul><ul><li>Viral Marketing: </li></ul></ul>
  13. 13. Example: FANDANGO Confidential Client: Fandango Offer: Buy One Movie Ticket Get One Free Movie Ticket for “The Break–Up” Distribution: Nationwide sms & email delivery
  14. 14. Local offers at participating locations Dunkin Donuts <ul><li>99 cents Lattes in Boston Dunkin Donut </li></ul><ul><li>20% increase in sales, </li></ul><ul><li>90% of respondents purchased other products </li></ul><ul><li>50% will buy Coffees and Lattes at Dunkin </li></ul>
  15. 15. Example: GAP Confidential Client: Gap Offer: $10 off Purchase of $50 or more. Show at Counter. Exp: 08/25/07 Promo code: 588 Distribution: Midwest region sms & email delivery
  16. 16. Contact Us <ul><ul><li>Mobile Dialog </li></ul></ul><ul><ul><li>Ola Ayeni </li></ul></ul><ul><ul><li>630-709-6623 </li></ul></ul><ul><ul><li>1888-948-7775 x 4 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>

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