Citrus Mobile Marketing 2014 Presentation for SMS Text Message mobile marketing and solutions.

1. Citrus Mobile Solutions
Mobile Marketing 2014
TxT2Look and What we do!
TxT2Look and What we do!
2014 © Copyright Citrus Mobile Solutions

2. Who is Citrus Mobile Solutions?
•
A Canadian based team specializing in SMS, mobile technology &
custom software development
•
Exclusively active in mobile for the past 6 years
•
We develop, power & deploy solutions globally
•
TxT2Look and Whatwe do!
TxT2Look Mobile we do!
We operate SMS shortcodes forandWhat Marketing in the US & Canada
•
We help businesses understand how to best use mobile in their
business
•
We enable companies to fast track their innovative ideas into live Mobile
Products & Services

3. Some of our Clients
TxT2Look and What we do!
TxT2Look and What we do!

4. Why Mobile?
•There are more than 5 Billion mobile devices today that people
have with them 24/7.
Mobile Marketing is having your message appear on any mobile device.
Mobile Marketing is having your message appear on any mobile device.
•People look at their phones on average *150 times a day
(*Source:
There are more than 55Billion mobile devices that people have with them 24/7.
There are more than Billion mobile devices that people have with them 24/7.
Mogreet)
•Adults spend Why would you wantmobile media than they do on
Why would you want to ignore this audience?
more time on to ignore this audience?
newspapers and magazines combined
(Source: Nielsen)
•It’s the
People look at their phones 150 times aaday (Mogreet)
People look at their phones 150 times day (Mogreet)
SMS works on every cell phone
SMS works on every cell phone
fastest growingover 11Billion Smart phones today.
There are over Billion Smart phones today.
There are form of communication today
•When your phone moves, you instantly pick it up and read the
message!

5. What is Mobile Marketing?
• Add an SMS/Text call-to-action to existing marketing
channels. Ie: Text MYBRAND to 43766 to WIN!
• Builds an SMS mobile database of users
• Maintain ongoing dialogue with your customers
• Deliver timely, relevant promos/offers to the mobile
consumer
• Your message becomes available anytime, anywhere

6. Why SMS/Text?
•
SMS works on 100% of all phones
•
The number one use for
smartphones is texting
•
98% of text messages are opened and
read within 4 minutes vs. lessSMS(texting)!
than 24%
SMS (texting)!
of emails are opened
•
emails sometimes can take as long as
48 hours before being read
•
Simple, clear and concise message:
160 characters

7. SMS Campaign Flowchart
SMS (texting)!
SMS (texting)!

8. Citrus Mobile Offerings
TxT2Win Campaigns – Campaigns driven by a compelling offer or prize. These can be fully
automated with instant or grand prizes. Demos: Text STORECOUPONS to 43766 (77788 in Canada)
or FREEWINGS to same.
TxT2Screen - Using a Mobile Device and SMS, results are displayed instantly on
screen in real time. Demos: Click on green bar for appropriate country;
www.citrusmobilesolutions.com/Txt2Screen.
Text Voting & Text Polling– Real time voting/polling delivered by SMS in real time
to the mobile device.

9. Citrus Mobile Offerings (con’t)
Info On Demand – Gives the mobile user direct access to the specific information they need
when they need it.
Mobile Alerts – Allows the interested individual to pre-select the types of information they
want
to be kept up to date on as it happens. Reminders, updates, announcements, flight updates
and any other information.
Mobile Coupons – Allow you to create action and stimulate activity. Instantly deliver mobile
coupons to those who have expressed an interest in your products.
SMS+Voice – We can power campaigns using SMS + Voice. For example, someone can text
in
a keyword that will trigger a recorded voice message from a phone number. It can work the
other way as well where someone places a regular phone call which triggers a text message to
their mobile phone. To see a demo, Text SANTA to 43766 (77788 in Canada).

10. Citrus Mobile Offerings (con’t)
Shopping Mall/Retailer Mobile Kiosks – Driven by an SMS/Text
campaign, a solution that helps to increase foot traffic to retail
locations. The user will enter a TxT2Win contest and receive a unique
code with instructions to bring that code to the retail location and enter
it in a tablet kiosk to see if they have a winning code. The system is
fully automated and if validated as a winner, they receive an instant
Text Message with a further message on how to redeem their prize.

11. Citrus Mobile Offerings (con’t)
Scratch ‘N Win – Campaigns driven by a TxT2Win that have a URL link within the
message. When opened, the consumer can scratch their phone screen just like a scratch
ticket. Demo: Text REDLOBSTER to 43766
Tablet Scratch ‘N Win – Server and/or POS system that allows someone to play a
Scratch ‘N Win game using a tablet. Of they win, they are prompted for their mobile
number and/or email and the system instantly delivers a mobile coupon to use on their
next visit to the retail store or restaurant. Demo http://www.txt2look.com/freemans/scratch/

12. Sample Use Case
Client: Halifax Shopping Centre
Campaign: Head Over Heels
Campaign Dates: April 18 – May 8
Media Used: Radio, Print, Social, On-site
Campaign Overview:
• The TxT2Win campaign was promoted to allow
shoppers to text in for a chance to win a pair of
shoes each day over a 21 day period.
• The Citrus platform automated the process of
TxT2Look and Whatwinners and notifying them as they won
TxT2Lookselecting we do!
and What we do!
each day (Congrats! You’re today’s Head over
Heels winner! 2 claim prize, show this text at
Halifax Shopping Centre Customer Service).
• The campaign was a success for the mall, 21
participating merchants and with a chance to win
every day, participants were engaged and had a
good chance of winning.
Results: Over 5000 entered!

13. Citrus Mobile Solutions
To learn more or schedule a demo, contact:
TxT2Look and What we do!
TxT2Look and What we do!
Darren MacLeod
www.CitrusMobileSolutions.com
1.888.318.5105, ext. 700
darren@citrusmobilesolutions.com
2014 © Copyright Citrus Mobile Solutions