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The Art of Storytelling
July:
average
temperature
28C
Yes, that’s an air
conditioner
People see/hear
>100,000 words/day of
content: TV, radio, social
media, video games, text
messages, Web.
Consumers have
lots information
about your
products
Stories Spark Emotions,
Build Connections and
Trigger Actions
The Customer is King
It’s Not About the Product
Always Be Storytelling
Always be Storyhunting
Establish Your Core Story
A
“Capturing life’s most exciting
moments, and sharing them
with others.” – Suzanne Watson
Discovering Your Core Story
Why does our company exist?
How do we want to change the lives of our
customers?
Beyond money,...
The Customer is King
It’s Not About the Product
Always Be Storytelling
Always be Storyhunting
Establish Your Core Story
A
Product is irrelevant
The Customer is King
It’s Not About the Product
Always Be Storytelling
Always be Story-hunting
Establish Your Core Story
A
Editorial Popcorning
Four Easy And Effective Story Themes
Stories
about how
you
started
Stories
about your
progress
Stories
your
industry
Stori...
Awareness Consideration Decision
• Social media
• Blog posts
• Videos
• Media outreach
• eBooks
• Infographics
• Newslette...
Six Storytelling Hooks
Success
Innovative/New
Different
Be part of a
bigger story
Creativity
Timing is
Everything
Always Be
Storytelling
Exercise: Pitch Me a Story
The Customer is King
It’s Not About the Product
Always Be Storytelling
Always be Story-hunting
Establish Your Core Story
A
Marketing Options
Rank Priorities
Goals
Storytelling
Success
Formula
www.markevans.ca
@markevans
mark@markevans.ca
http://bit.ly/startupscanada
www.storytellingforstartups.ca
Storytelling presentation (ma rs, june 11)
Storytelling presentation (ma rs, june 11)
Storytelling presentation (ma rs, june 11)
Storytelling presentation (ma rs, june 11)
Storytelling presentation (ma rs, june 11)
Storytelling presentation (ma rs, june 11)
Storytelling presentation (ma rs, june 11)
Storytelling presentation (ma rs, june 11)
Storytelling presentation (ma rs, june 11)
Storytelling presentation (ma rs, june 11)
Storytelling presentation (ma rs, june 11)
Storytelling presentation (ma rs, june 11)
Storytelling presentation (ma rs, june 11)
Storytelling presentation (ma rs, june 11)
Storytelling presentation (ma rs, june 11)
Storytelling presentation (ma rs, june 11)
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Storytelling presentation (ma rs, june 11)

A presentation looking at the power and benefits of storytelling for brands. Among the companies featured are Airbnb and GoPro.

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Storytelling presentation (ma rs, june 11)

  1. 1. The Art of Storytelling
  2. 2. July: average temperature 28C
  3. 3. Yes, that’s an air conditioner
  4. 4. People see/hear >100,000 words/day of content: TV, radio, social media, video games, text messages, Web.
  5. 5. Consumers have lots information about your products
  6. 6. Stories Spark Emotions, Build Connections and Trigger Actions
  7. 7. The Customer is King It’s Not About the Product Always Be Storytelling Always be Storyhunting Establish Your Core Story A
  8. 8. “Capturing life’s most exciting moments, and sharing them with others.” – Suzanne Watson
  9. 9. Discovering Your Core Story Why does our company exist? How do we want to change the lives of our customers? Beyond money, how do we define success?
  10. 10. The Customer is King It’s Not About the Product Always Be Storytelling Always be Storyhunting Establish Your Core Story A
  11. 11. Product is irrelevant
  12. 12. The Customer is King It’s Not About the Product Always Be Storytelling Always be Story-hunting Establish Your Core Story A
  13. 13. Editorial Popcorning
  14. 14. Four Easy And Effective Story Themes Stories about how you started Stories about your progress Stories your industry Stories about your customers’ success
  15. 15. Awareness Consideration Decision • Social media • Blog posts • Videos • Media outreach • eBooks • Infographics • Newsletters • White papers • Sales sheets • Case studies • Demos • Trials • Trials • Demos • Consultations • Proposals The Buyer’s Storytelling Journey
  16. 16. Six Storytelling Hooks Success Innovative/New Different Be part of a bigger story Creativity Timing is Everything
  17. 17. Always Be Storytelling
  18. 18. Exercise: Pitch Me a Story
  19. 19. The Customer is King It’s Not About the Product Always Be Storytelling Always be Story-hunting Establish Your Core Story A
  20. 20. Marketing Options Rank Priorities Goals Storytelling Success Formula
  21. 21. www.markevans.ca @markevans mark@markevans.ca http://bit.ly/startupscanada www.storytellingforstartups.ca

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