What is Mobile Marketing? W ikipedia Definition of Mobile Mar keting In November 2009, the Mobile Marketing Association updated its definition of Mobile Marketing: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
In Other Words… For Small Businesses: Mobile Marketing is the “New-Age” way todeliver permission-based, targeted, and easy- to-use promotion offers to millions of consumers via their mobile devices.
Times Have ChangedYears Ago, Advertisers Could Reach Most of America with Just TWO 60 Second TV Commercials Not anymore… Today, consumers spend MUCH LESS time viewing TV commercials and more time in front of their PC’s and Mobile Devices
Mobile Usage Statistics Did You Know…Ø More Americans Own Mobile Phones than Computers?Ø Most Consumers Age 18-34 Now Own Smartphones?Ø U.S. Mobile Commerce Sales Surged 91.4% in 2011?Ø
Mobile Usage Statistics Did You Know…Ø By 2014, Mobile Internet Usage is Expected to Exceed Desktop Internet Usage?ØØ More than 50% of all “Local” Searches are Done from a Mobile Device?ØØ Over 350 MILLION People Access Facebook from Their Mobile Devices?ØØ
Consumers LOVE Mobile DevicesØ It Takes 90mins for the Average Person to Respond to an Email… But it Takes 90 SECONDS for them to respond to a Text MessageØ Our Mobile Devices are the First Thing We Check in the Morning and the Last Thing We Check Before Bed
Consumers LOVE Mobile DevicesØ Adults Now Spend More Time with Mobile Devices than Print Media Such as Newspapers and MagazinesØØ 91% of Americans Keep Their Mobile Devices within Arm’s Reach 24/7ØØ Mobile Coupons Get 10 TIMES the Redemption Rate of Traditional CouponsØ
Consumers LOVE Mobile DevicesØ Nearly Half of Generation Y Would rather Lose Their Wallet or Purse Than Their Mobile DeviceØØ The Average Person takes 26hrs to Report a Lost Wallet… But They Report a Lost Phone within 68mins
What Are We Doing on Our Mobile Devices?Ø Communicating • Emailing, Texting, Sending Pictures, Social Networking, Blogging, and More
What Are We Doing on Our Mobile Devices?Ø Personal Business • Checking Weather, Reading News, Shopping, Maps/Directions, Stock Quotes, Looking for Local Products/Services, and MoreØ Passing Time • Playing games, Downloading Ringtones, Watching Videos, and More
Most Popular Forms of Mobile Marketing TechnologyØ SMS (Short Message Service) Text MessagingØ Mobile Search & Mobile WebsitesØ QR Codes
What is “Text Messaging”? W ikipedia Definition of Text Messaging Text messaging, or texting, refers to the exchange of brief written text messages between fixed-line phone or mobile phone and fixed or portable devices over a network. SMS (Short Message Service) is a form of text messaging communication on phones and mobile phones.
Mobile Phones Aren’t Just for Talking AnymoreIn Fact, Nearly 3 Out of 4 Americans Sendand Receive Text Messages…… 31% of Them Prefer to “Text” than “Talk”on Their Mobile Devices
Preferred Contact Method byNumber of Texts Sent/Received
Benefits of Using SMS Text Marketing in Your Businessü Builds a Powerful List of Targeted Buyersüü Permission-Based – Customers Opt-in to Receive Your Text Messagesü Cost-Effective and Produces a High Rate of Returnüü Very Little Technical Knowledge Required
Benefits of Using SMS TextMarketing in Your Businessü Easy to Manage and Understandüü Mass Alert to Those Who Have Opted-In to Your Listü High Deliverability Ratesü Easy to Track and Measure Results
Benefits of Using SMS TextMarketing in Your Businessüü Increases Repeat Businessü Decreases “No-Shows” for Appointmentsü Promotes Customer Engagement & Loyaltyü Increases Exposure, Sales, and Revenueü
Interesting SMS Text Messaging StatisticsØ Approximately 90% of Consumers Read Their Text Messages within MINUTESØØ 73% of Consumers WANT to Receive Special Offers on Their Mobile Devices but are Not Getting ThemØØ Offers Made via SMS Text Marketing Get up to a 20% Response Rate – 10 Times More Than Traditional Methodsü
Different Ways to Use SMS Text Marketing in Your Business ü Start a Mobile Coupon Club ü Cross Advertise Your Text Message Campaigns ü Incorporate QR Codes into Your Campaigns ü Collect Feedback and Surveys ü
Different Ways to Use SMS Text Marketing in Your Business ü Text to Win ü Text Voting and Trivia ü Customer Appointment Reminders ü ü
Tips for Your SMS Promotions Ø KNOW Your Audience and Target Wisely Ø Ø Choose Your SMS Keyword Wisely Ø Ø Let the World Know That You Use Text Marketing!
Tips for Your SMS Promotions ü Don’t Spam; Use Opt-ins Only ü Make Sure Your Offer is Easy to Understand and Attractive ü Provide Terms and Conditions ü Clearly Layout the Redemption Rules
How to Get Started with SMS Text Message Marketing• Choose a SMS System Provider• Decide on a Target Market• Setup a Way to Collect Mobile Phone Numbers• Choose a Keyword• Create a Good, Strong Call to Action• Design Your Promotional Materials• Tell the World About Your Text Campaign• Track Your ResultsOVERWHELMED?WE CAN HELP YOU WITH ALL THIS!Simply Sign Up FREE to Test our System
Getting Started THANK YOU For Viewing Our Mobile Marketing for Local Businesses Presentation! If You Would Like More Information About How MobileMarketing Can Help Your Local Business, Contact Me Today. Cheryl Abbott 226-236-2193 email@example.com www.getmobilefriendly.biz