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MOBILE MARKETING CONSULTING
                                                  Michigan Mobile Marketing is a mobile consulting firm
                                                  that offers a full range of services to engineer a
                                                  successful revenue-enhancing mobile marketing
                                                  campaign for your business. We guarantee an increase
                                                  in revenues from our services providing you with the
                                                  mobile marketing campaign free of charge if it does not
                                                  add value.


         Revenues                                  Technology                                 Personality
Revenues are guaranteed and we           As experts in the field, we bring cutting-   We are real people working with real
provide services on an incentive         edge mobile technology delivering            clients who have real customers. We
scheme to ensure that the value you      campaigns that wow customers                 value each client and create
receive is maximized.                    ensuring top notch conversion rates.         customized products to fit your
                                                                                      business.


                                      Www.michigan-mobile.com
Why the urgency…
§ There are 6.8 billion people on the planet. 5.1 billion of them
   own a cell phone, but only 4.2 billion own a toothbrush.
   (Source: Mobile Marketing Association of Asia)
§ 91% of people keep their phone within 3 feet of themselves,
   24 hours a day, 365 days per year.
   (Source: Morgan Stanley)
§ 3 out of 5 searches are done using a mobile phone
§ 70% of all mobile searches result in action within 1 hour.
   (Source: Mobile Marketer)




                        Www.michigan-mobile.com
Start seeing green...
§ If your business is not taking advantage of
 the Mobile ad space, you're missing out on
 the hottest trend that’s getting small
 businesses seeing Green again.



             Www.michigan-mobile.com
Who we are…
                              www.michigan-mobile.com
We are a mobile marketing consulting firm that creates campaigns
for businesses via various channels to ensure effectiveness and
revenue generation.
We have built our company around our clients by taking the time to
personalize their mobile marketing campaigns to fit their needs. We are
a full-service firm offering sms text campaigns, mobile websites and
other services to allow your business to reach customers through
multiple channels.


                    Www.michigan-mobile.com
Dominate the competition
§ Most businesses do not have any mobile presence
§ Some use a maximum of 1 or 2 of the channels to
  reach customers
§ Rarely do businesses use apps but the market has
  exploded
§ Beat your competitors and dominate the market by
  reaching your customers via 3 channels

               Www.michigan-mobile.com
SMS COUPON
                            CAMPAIGN
Infographic courtesy of
InfographicIgnition


                          Www.michigan-mobile.com
SMS Marketing
§ HOW ARE YOU STAYING IN
  TOUCH WITH YOUR
  CUSTOMERS?
§ Text messaging has been
  estimated to be 5 times more
  effective than direct mail and 10
  times more effective than
  newspaper advertising.
                Www.michigan-mobile.com
SMS Marketing
Unique Features                          SMS Marketing Benefits:
•
    It has 97% open rates                •
                                             Gain new clients
•
    It's immediate                       •
                                             Increase Customer Retention
•
    It's personal
                                         •
                                             Increase brand awareness
                                         •
                                             Increase loyalty
•
    It's targeted                        •
                                             Engage your customers
•
    It's permission based (opt-in)       •
                                             Increase sales
•
    It's time sensitive                  •
                                             Build a mobile database
•
    It's cost effective                  •
                                             You can get more traffic to your business in
•
    It's environmentally friendly            one hour, from a single TEXT MESSAGE; than
•
    It reaches your audience no matter       in one year from a search engine listing... if
    where they are                           you know what you're doing.




                            Www.michigan-mobile.com
THE AMERICAN LOVE
AFFAIR WITH TEXTING
§ 94% of the Population has a
    Cell/Mobile Phone!
§   90% Use their Mobile Phone
    for TEXTING
§   96% of SMS TEXTS are
    Read in the first 10 minutes!



                 Www.michigan-mobile.com
Your clients love to text
§ It takes 90 minutes for the
  average person to respond to
  an email. It takes 90 seconds
  for the average person to
  respond to a text message.
  (Source: CTIA.org)




                       Www.michigan-mobile.com
Gotta Read that Text…
§ Text messaging is 5X more effective than
  direct mail and 10X more effective than
  newspaper advertising.
§ Mobile coupons get 10X the redemption
  rate of traditional coupons.
 (Source: Borrell Associates)




                       Www.michigan-mobile.com
And more texts…




      Www.michigan-mobile.com
Building A Subscriber List
§ Offer the customer an sms coupon or freebie
§ Give customer a “special code” to text to a
   number to receive the offer
    –
        Example: Text 50PercentPizza to 54390
§ You now have their number in your database
§ This will be used to send offers that will get
   them back in your store




                          Www.michigan-mobile.com
#1 – Create offer
§   Give customers a small card or flyer with their
    purchase
§   Have flyers or a big offer sign in front of the store or
    on the wall in your store
§   Give customers an immediate reward relevant to their
    current purchase to have them act immediately
     –
         Example: Receive 10% on your current purchase!
         Just text 10percent to 87692
§   Use other channels to build a larger list:
     –
         Newspaper, direct mail, radio, print, outdoor,
         billboards, magazines, on the internet, Facebook,
         twitter, email



                             Www.michigan-mobile.com
#2 – Customer sends TEXT

                       This automatically
                       puts them in your
                       database so you can     Pizza Hut: $2 OFF any
  To: 72727                                    Pizza Delivered right to
                       now text them           your door all weekend
  MSG: 2offpizza       offers to entice them   through Thurs 3/21.
                       back to your store!     1(555)555-5555 Reply
                                               STOP 2end




                   Www.michigan-mobile.com
#3 – Automated sms offers
§ Automated but customized sms service
    sends coupons to customers to bring them
    back to spend more money
§   Limit it to 2-3 promotions per month
§   Each mobile customer in your database
    will bring you an average of 2 more
    transactions!

                 Www.michigan-mobile.com
Customized SMS Marketing
            Selection of services offered:
            §   Appointment reminders
            §   Automated text campaigns
            §   Coupons and special offers
            §   Customer surveys
            §   Product voting
            §   SMS broadcasting

      Www.michigan-mobile.com
Contact us today!
§ Michigan Mobile Marketing
§ Contact us anytime:
   –
       Phone: (989) 372.1896
   –
       Email: Logan@Michigan-Mobile.com
   –
       Website: www.michigan-mobile.com




                   Www.michigan-mobile.com

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Mobile Marketing Revenue Guarantee

  • 1. MOBILE MARKETING CONSULTING Michigan Mobile Marketing is a mobile consulting firm that offers a full range of services to engineer a successful revenue-enhancing mobile marketing campaign for your business. We guarantee an increase in revenues from our services providing you with the mobile marketing campaign free of charge if it does not add value. Revenues Technology Personality Revenues are guaranteed and we As experts in the field, we bring cutting- We are real people working with real provide services on an incentive edge mobile technology delivering clients who have real customers. We scheme to ensure that the value you campaigns that wow customers value each client and create receive is maximized. ensuring top notch conversion rates. customized products to fit your business. Www.michigan-mobile.com
  • 2. Why the urgency… § There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. (Source: Mobile Marketing Association of Asia) § 91% of people keep their phone within 3 feet of themselves, 24 hours a day, 365 days per year. (Source: Morgan Stanley) § 3 out of 5 searches are done using a mobile phone § 70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer) Www.michigan-mobile.com
  • 3. Start seeing green... § If your business is not taking advantage of the Mobile ad space, you're missing out on the hottest trend that’s getting small businesses seeing Green again. Www.michigan-mobile.com
  • 4. Who we are… www.michigan-mobile.com We are a mobile marketing consulting firm that creates campaigns for businesses via various channels to ensure effectiveness and revenue generation. We have built our company around our clients by taking the time to personalize their mobile marketing campaigns to fit their needs. We are a full-service firm offering sms text campaigns, mobile websites and other services to allow your business to reach customers through multiple channels. Www.michigan-mobile.com
  • 5. Dominate the competition § Most businesses do not have any mobile presence § Some use a maximum of 1 or 2 of the channels to reach customers § Rarely do businesses use apps but the market has exploded § Beat your competitors and dominate the market by reaching your customers via 3 channels Www.michigan-mobile.com
  • 6. SMS COUPON CAMPAIGN Infographic courtesy of InfographicIgnition Www.michigan-mobile.com
  • 7. SMS Marketing § HOW ARE YOU STAYING IN TOUCH WITH YOUR CUSTOMERS? § Text messaging has been estimated to be 5 times more effective than direct mail and 10 times more effective than newspaper advertising. Www.michigan-mobile.com
  • 8. SMS Marketing Unique Features SMS Marketing Benefits: • It has 97% open rates • Gain new clients • It's immediate • Increase Customer Retention • It's personal • Increase brand awareness • Increase loyalty • It's targeted • Engage your customers • It's permission based (opt-in) • Increase sales • It's time sensitive • Build a mobile database • It's cost effective • You can get more traffic to your business in • It's environmentally friendly one hour, from a single TEXT MESSAGE; than • It reaches your audience no matter in one year from a search engine listing... if where they are you know what you're doing. Www.michigan-mobile.com
  • 9. THE AMERICAN LOVE AFFAIR WITH TEXTING § 94% of the Population has a Cell/Mobile Phone! § 90% Use their Mobile Phone for TEXTING § 96% of SMS TEXTS are Read in the first 10 minutes! Www.michigan-mobile.com
  • 10. Your clients love to text § It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org) Www.michigan-mobile.com
  • 11. Gotta Read that Text… § Text messaging is 5X more effective than direct mail and 10X more effective than newspaper advertising. § Mobile coupons get 10X the redemption rate of traditional coupons. (Source: Borrell Associates) Www.michigan-mobile.com
  • 12. And more texts… Www.michigan-mobile.com
  • 13. Building A Subscriber List § Offer the customer an sms coupon or freebie § Give customer a “special code” to text to a number to receive the offer – Example: Text 50PercentPizza to 54390 § You now have their number in your database § This will be used to send offers that will get them back in your store Www.michigan-mobile.com
  • 14. #1 – Create offer § Give customers a small card or flyer with their purchase § Have flyers or a big offer sign in front of the store or on the wall in your store § Give customers an immediate reward relevant to their current purchase to have them act immediately – Example: Receive 10% on your current purchase! Just text 10percent to 87692 § Use other channels to build a larger list: – Newspaper, direct mail, radio, print, outdoor, billboards, magazines, on the internet, Facebook, twitter, email Www.michigan-mobile.com
  • 15. #2 – Customer sends TEXT This automatically puts them in your database so you can Pizza Hut: $2 OFF any To: 72727 Pizza Delivered right to now text them your door all weekend MSG: 2offpizza offers to entice them through Thurs 3/21. back to your store! 1(555)555-5555 Reply STOP 2end Www.michigan-mobile.com
  • 16. #3 – Automated sms offers § Automated but customized sms service sends coupons to customers to bring them back to spend more money § Limit it to 2-3 promotions per month § Each mobile customer in your database will bring you an average of 2 more transactions! Www.michigan-mobile.com
  • 17. Customized SMS Marketing Selection of services offered: § Appointment reminders § Automated text campaigns § Coupons and special offers § Customer surveys § Product voting § SMS broadcasting Www.michigan-mobile.com
  • 18. Contact us today! § Michigan Mobile Marketing § Contact us anytime: – Phone: (989) 372.1896 – Email: Logan@Michigan-Mobile.com – Website: www.michigan-mobile.com Www.michigan-mobile.com