Why do we selfie and how can brands capitalise on this trend? Vista is an insight-led PR company. We get to know our audiences intimately and are fascinated by what makes them tick - and what connects them to the brands they choose. We call it Target Market PR.

1. Why we ‘selfie’ and 3 ways
brands can capitalise on it.

2. Over 35 million posts using #selfie
have been made on Instagram. And
many million more have been shared.

3. It is estimated that 51% of adults in the
UK have taken a selfie.

4. 48% of them are posted on
Facebook.

5. Selfies are on an upward trajectory.

6. 75% of 18-24’s have posted a selfie
online.

7. These are altered images.

8. 34% of males retouch every photo.
13% of females retouch every photo.

9. 24% eye colour / brightness
13% eye shape/size
11% lips
39% skin tone
11% figure

10. So, why do we selfie?

11. 35% To remember a happy moment
34% To capture a funny moment
15% To capture a nice outfit
14% To capture a good hair day
13% Because they are feeling confident
Flickr Visual Diary

12. 3 ways brands can capitalise on this
trend.

13. Let’s start with the obvious.
Encourage sharing a selfie as
part of a branded campaign
with an incentive attached.
*35% of Facebook fans ‘like’ pages specifically
to compete in contests and 34% say they Like a
brand to receive discounts and special offers.*

14. Create positive opportunities
via brand interactions
Enable happy times
Deliver funny moments
Facilitate a great look
Help people to feel good about their reflection
Boost their ego
and incentivise sharing.

15. Provide exclusive access that
will set them apart and be
proud to share.
Events
VIP tickets
Trips
Products
Experiences

16. Social media provides the perfect portal for selfie
expression.
When a friend interacts with a selfie post, it speaks to
the very basic human desires of
belonging, recognition, status and love.
As trend-setters move on in search of the next big
thing, selfies will endure because they serve a deep-
rooted purpose.

17. As social media becomes more entrenched, the
selfie will become more pervasive.
Brands that positively integrate with this
phenomenon will capture heart and minds.

18. Vista is a consumer public relations firm. We get to know
our target audiences intimately. We watch, listen and
learn. We call this dedicated focus, target market PR.
See what we do at www.thevistavillage.com
Want to develop your ideas? Drop Jane an email at jpd@thevistavillage.com
Sources:
Mediabistro Oct 2013; Opinium, HTC One Selfie Phenomenon 2013; Buddy Media 2012; Nielsen, 2011