SlideShare a Scribd company logo
1 of 37
Download to read offline
ARE YOU USING SOCIAL MEDIA TO
DRIVE SALES?
DO YOU HAVE A SOCIAL BRAND?
SOCIAL MEDIA IS AN UNTAPPED, UNDERVALUED
SALES CHANNEL.
PAYING FOR ONLINE ADS?
WHEN ONLY 6% OF MUMS SAY
SEEING AN AD ONLINE MAKES THEM
MORE LIKELY TO BUY SOMETHING.
SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT
21% OF MUMS SAY SEEING
AN AD IN THEIR SOCIAL NEWSFEED
MAKES THEM MORE LIKELY TO BUY
SOMETHING,
BUT
SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT
51% OF MUMS DISCOVER
NEW PRODUCTS AND BRANDS WHEN
AN AD POPS UP IN THEIR SOCIAL
NEWSFEED,
SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT
59%OF MUMS ARE MORE LIKELY TO BUY
FROM A BRAND IF IT HAS LOTS OF
LIKES AND POSITIVE COMMENTS ON
ITS SOCIAL MEDIA CHANNELS.
AND
SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT
WE ARE LIVING OUR LIVES THROUGH
SOCIAL MEDIA.
YET SO MANY BRANDS STILL SEE IT AS AN
ADD ON MARKETING FUNCTION.
AT WORST IT’S A PLACE FOR REPURPOSING
ADVERTISING CONTENT AND A PART-TIME
ROLE FOR YOUNGER MEMBERS OF STAFF
WHO ‘GET IT’.
AT BEST, SOCIAL MEDIA IS A BRANDING
OPPORTUNITY, A PLATFORM TO HAVE A
DIRECT CONVERSATION WITH YOUR
CUSTOMERS. IT’S ONE CLICK AWAY FROM
A SALE. A SALE THAT YOU ARE IN
CONTROL OF.
SOCIAL MEDIA IS NOTHING LESS THAN A
BUSINESS CRITICAL CHANNEL TO MARKET.
HERE’S THE PROOF.
JANUARY 2018 AND JANUARY 2019 VISTA
UNDERTOOK RESEARCH INTO PARENT’S
SOCIAL MEDIA HABITS AND WHAT
INFLUENCES PURCHASE.
HERE WE SHOW YOU CHANGES IN BEHAVIOUR OVER THE 12 MONTH PERIOD
AND ALIGN OUR FINDINGS TO SOCIAL MEDIA EXPERT OPINION AND
RESEARCH FROM A GLOBAL SCALE.
OUR RESEARCH BASE WAS 100 PARENTS, SO IS LARGELY ANECDOTAL. BUT IT
PROVIDES AN INTERESTING MEASURE OF THE IMPACT SOCIAL MEDIA IS
HAVING ON THE SALES FUNNEL AND PARTICULARLY HOW IT IS INFLUENCING
YOUR TARGET CONSUMER.
METHODOLOGY
WE RAN OUR SURVEY THROUGH SURVEY MONKEY AND CALLED IN SUPPORT THROUGH VISTA PR’S SOCIAL MEDIA CHANNELS.
IN 2018 WE RECEIVED 100 RESPONSES FROMACROSS THE UK.
IN 2019 WE RECEIVED 96 RESPONSES: 80 MUMS AND 16 DADS.
Today it is vital for
brands to stand-out
with an engaging
presence across social
platforms.
SOURCE: GLOBAL WEB INDEX 2018
IN 2019 FACEBOOK IS STILL THE MOST
CONSOLIDATED PLATFORM TO GET TO MOST
OF THE POPULATION IN ONE PLACE.
FAVOURED BY 23-37 YEAR OLDS. 80% OF USERS
WITHIN THE AGE BRACKET USE THE PLATFORM
REGULARLY
SOURCE: IPSOS MORI 2018
THE LAST GLOBAL ‘MOTHER REPORT’
SHOWED USAGE AS FOLLOWS:
SOURCE: GLOBAL WEB INDEX 2017
SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT
INSTAGRAM IS HOT ON FACEBOOK’S
HEELS. FAST BECOMING AN
INFLUENTIAL PLATFORM FOR DRIVING
SALES BECAUSE OF THE PREVELANT
INFLUENCER CULTURE.
SOURCE: GLOBAL WEB INDEX 2017
INSTAGRAM USERS AGED 16-34:
• 70% OF ALL INSTAGRAM USERS
• 49% MID TO TOP INCOME
• 53% ARE ENGAGED CONTRIBUTORS
SOURCE: VISTA PR PARENT RESEARCH 2019: MUM SEGMENT
BRAND INTERACTION
SOURCE: GLOBAL WEB INDEX 2018
THE MAJORITY OF SOCIAL MEDIA USERS
QUALIFY AS BRAND FOLLOWERS.
48% ARE CLASSED AS BRAND INTERACTORS:
THOSE WHO ARE USING SOCIAL PLATFORMS
TO GET IN TOUCH WITH BRANDS AND THOSE
WHO SHARE POSTS FROM BRANDS.
23%OF MUMS WE SPOKE TO ENJOY
FOLLOWING AND INTERACTING
WITH WELL KNOWN BRANDS.
SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT
SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT
POSTING
PLATFORM STRATEGIES
PURPOSE CONSIDERATION
• BRAND AWARENESS
• BUILDING RELATIONSHIPS
• BUILDING BRAND PERSONALITY
• COMMUNICATING WITH
CONSUMERS
• ADVERTISING
• DRIVING ENGAGEMENT
• SHOWCASING PRODUCT
• BUILD BRAND IMAGE
• COLLABORATE WITH
INFLUENCERS
• ADVERTISING
• BRAND AWARENESS
• THOUGHT LEADERSHIP
• CONNECTING WITH INFLUENCERS
• CONVERSATION, ENGAGEMENT
• DRIVING WEBSITE TRAFFIC
• 1-2 POSTS A DAY – MIX OF
ORIGINAL AND CURATED
• ADVERTISING RELATIVELY
INEXPENSIVE, CAN BE WELL
TARGETED
• FACEBOOK GROUPS, LIVE
STORIES AND MESSENGER
• 1-2 POSTS / STORIES A DAY
• ORIGINAL CONTENT
• IMAGE QUALITY IF KEY
• INSTA STORIES ADD DEPTH TO
YOUR BRAND STORY
• SHOPPING FEATURE
• IGTV
• 4-6 POSTS A DAY – MORE
CURATED THAN ORIGINAL
• 260 CHARACTER LIMIT
• CONTENT CAN BE RECYCLED
• FAST-MOVING NEWSFEED
• DAILY MONITORING
• TWEETCHATS
FACEBOOK
INSTAGRAM
TWITTER
Source: THESOCIALFIT.COM 2018
“STORIES - THE VERTICAL, EPHEMERAL SLIDESHOWS PIONEERED BY
SNAPCHAT - ARE NOW GROWING 15 TIMES FASTER THAN FEED-BASED
SHARING. STORIES ARE SECOND NATURE FOR A NEW WAVE OF DIGITAL
NATIVES AND THE NEWSFEED MAY BE SLOWLY BECOMING A THING OF THE
PAST.”
Consultancy firm, Block Party, 2019
“THE STORIES FORMAT IS ON A PATH TO SURPASS FEEDS AS THE PRIMARY
WAY PEOPLE SHARE THINGS WITH THEIR FRIENDS SOMETIME NEXT YEAR.”
Facebook chief product officer, Chris Cox, quoted in TechCrunch
STORIES
WORK
BECAUSE THEY
FEEL REAL,
IMMEDIATE,
AND
INTENSELY
PERSONAL.
INFLUENCING SALES
IN AN AGE OF SOCIAL SCEPTICISM, PEOPLE HAVE
GROWN DISTRUSTFUL OF MANY MEDIA AND
CELEBRITY INFLUENCERS. TRUST HAS REVERTED
BACK TO IMMEDIATE FRIENDS, FAMILY, AND
ACQUAINTANCES ON SOCIAL MEDIA.
TO KEEP PACE WITH THESE CHANGES, SMART
BRANDS ARE FOCUSING LESS ON MAXIMIZING
REACH AND MORE ON GENERATING
TRANSPARENT, QUALITY ENGAGEMENT.
SOURCE: GLOBAL WEB INDEX 2019
SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT
21.62% 21.62%
SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT
38%HAVE BOUGHT SOMETHING
AS A DIRECT RESULT OF
SEEING AN INFLUENCER
USE IT IN A POST.
56%NOW USE SOCIAL MEDIA TO
READ BLOGS AND REVIEWS
FROM PEOPLE THEY DON’T
KNOW.
46%USE SOCIAL MEDIA TO
FOLLOW PEOPLE THEY
DON’T KNOW.
SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT
VISTA DELIVERS STRATEGIC INFLUENCER CAMPAIGNS AND CAN EVIDENCE IMPACT ON
SALES FROM POSTING.
IF YOU’RE GOING TO WORK WITH INFLUENCERS, YOU NEED AN INSTAGRAM PAGE.
OUR SWEET SPOT IS TO WORK WITH INFLUENCERS WHO ARE ENGAGING WITH YOUR
TARGET CONSUMER WITH BETWEEN 10K – 50K FOLLOWERS. RESEARCH SHOWS THAT THIS
LEVEL OF REACH WILL GIVE YOU THE BEST BANG FOR YOUR BUCKS IN TERMS OF
ENGAGEMENT AND REACH.
55% POSITIVE RESPONSE TO INFLUENCER POSTING.
ALMOST 1 IN 2
INSTAGRAM USERS WITH
INFLUENCERS IN THEIR
FEEDS SAY THEIR
PURCHASE DECISIONS
ARE IMPACTED BY THEM.
THIS IS COMPARED TO
41% OF YOUTUBE
VISITORS AND 37% OF
FACEBOOK USERS.
SOURCE: GLOBAL WEB INDEX 2018
SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT
OUR INFLUENCER WORK
DELIVERS BUSINESS IMPACT
SHELL & THE LITTLIES COMMENTED:
“I’VE HAD SO MANY MESSAGES ABOUT FOWEY HALL
FROM PEOPLE WHO HAD BEEN AND STILL RAVE ABOUT IT,
TO PEOPLE WHO ARE BOOKED IN, THINKING OF
BOOKING IN OR ARE BOOKING IN AFTER SEEING MY
STORIES EVEN - ASKING WHICH ROOM WE STAYED IN SO
THEY CAN REQUEST IT.”
WORKING WITH MARTHA’S HAPPILY EVER
AFTER, ONE POST FOR BABYZEN RECEIVED 9,395
VIEWS AND LED TO OVER 40 ‘WHERE CAN I
BUY’ QUESTIONS. WHEN MARTHA’S BLOG WENT
LIVE, THE DISTRIBUTOR WESBITE RECEIVED 300
CLICKS IN THE FIRST DAY.
THE HOTELS TYPICALLY RECEIVE 50-150 MORE
FOLLOWERS ON SOCIAL AFTER EACH INFLUENCER
STAYS. OUR MOST RECENT INFLUENCER RECEIVED
OVER 2,400 POST LIKES ON INSTAGRAM.
WHAT IS YOUR
SOCIAL BRAND?
SOCIAL MEDIA IS A BRAND BUILDING PLATFORM. TO
MAKE A CONNECTION AND DRIVE THAT ONE CLICK
THROUGH TO A SALE, YOU MUST THINK ABOUT IT
STRATEGICALLY.
OUR GUIDING PRINCIPLES
1. CURATE AN ENGAGING BRAND PERSONA THAT IS BUILT FROM YOUR
CORE BRAND VALUES.
2. THIS IS THE PLATFORM TO SHOW YOUR HUMAN SIDE. BE SOCIABLE.
KEEP IT INTERESTING WITH CONTENT AND A TONE THAT IS RELEVANT TO
THE TARGET AUDIENCE.
3. WATCH, LISTEN AND REACT. RESPOND TO CUSTOMERS AND ENGAGE
THEIR INFLUENCERS. WHEN THEY TRUST YOU, AND THE PEOPLE THEY
TRUST TRUST YOU, THEY WILL PURCHASE.
4. DON’T BOAST LIKE YOU DO IN ADVERTISING. DON’T POST CONTRIVED
BRANDED CONTENT OR IMAGES DESIGNED FOR A DIFFERENT MEDIA
CHANNEL. CREATE SOCIAL CONTENT DESIGNED FOR SOCIAL MEDIA.
AND CHANGE IT UP ACROSS PLATFORMS. THEY ARE ALL USED IN A
DIFFERENT WAY.
5. MAKE USE OF ALL PLATFORM FUNCTIONS AVAILABLE TO YOU,
INCLUDING STORIES. AND KEEP ON TOP OF ALL DEVELOPMENTS FOR
THE CHANNEL. ADOPT CHANGES EARLY. THEY COME THICK AND FAST.
VISTA BUILDING A
SOCIAL BRAND FOR
PEG PEREGO UK
CURATING AN IMAGE THAT SUITS THE PLATFORM.
THE PEG PEREGO UK
INSTAGRAM BRAND
ON INSTAGRAM THE BRAND EXUDES ITALIAN STYLE AND A PREMIUM FEEL, REFLECTING THE PRODUCT PORTFOLIO AND
MARKET POSITIONING. HERITAGE SHOTS SIT NEXT TO PRODUCT LINES, CELEBRITY AND INFLUENCER POSTING AND FUN
MEMES. A GENTLE COLOUR HUE CREATES A COHESIVE, STYLISH IMAGE OF A WARM, TRUSTWORTHY FAMILY BUSINESS.
THE PEG PEREGO UK
FACEBOOK BRAND
ON FACEBOOK THE BRAND IS FUN, ENGAGING, PRODUCT FOCUSSED. WE RUN COMPETITIONS, POLLS,
SHARE COVERAGE FROM MEDIA OUTLETS, CHAT TO OUR FOLLOWERS AND SHOW THEM WHAT WE’VE
BEEN UP TO. THEY KNOW THE TEAM. WITH BAGS OF ENERGY THROUGHOUT THE FEED, SHARING
RELEVANT NEWS AND BABY TIPS, WE STAND FIRM TO THE BRAND’S ITALIAN FAMILY VALUES.
PLATFORM MANAGEMENT
• Curate your online brand appeal
• Optimise a post schedule for quality
engagement and likes:
− 5-7 posts / stories per week on Facebook and
Instagram
− 4-6 posts per day on Twitter
• Source suitable curated content
• Branded content creation
• Build and maintain a content calendar
• Schedule posts and stories
• Engage with key influencers eg. bloggers,
businesses
• Run competitions, polls, Q&As
• Interact with followers; respond to comments
• Customer service enquiries
• Advertise: devising and testing; boost posts
• Build shopping platform and swipe up
functionality from stories
• Admin
• Insights and analytics
• Optimise platforms
• Monthly reports including growth and
engagement levels
HOW VISTA CAN OPTIMISE
YOUR SOCIAL CHANNELS
INFLUENCER MANAGEMENT
• Posting strategies
• Identifying suitable influencers to align to the
brand based on their identity, reach and
engagement levels
• Negotiating suitable gifting and remuneration
schemes
• Key message development including unifying
brand relevant hashtags
• Maintaining a watching brief and reporting grid
posts and stories to client
• Integrated creative to media campaigns
DELIVER BUSINESS RESULTS
• Increased engagement and followers which will
lead to improved consideration to purchase
• An improved social brand and level of
interaction – key to influencing sales
• Traffic to your website or customer sites leading
to sales
WWW.VISTAPUBLICRELATIONS.COM JANE PAVIA-DAVIS JPD@VISTAPUBICRELATIONS.COM

More Related Content

What's hot

Influencer Marketing
Influencer MarketingInfluencer Marketing
Influencer MarketingJIN
 
Socialize the Enterprise
Socialize the EnterpriseSocialize the Enterprise
Socialize the EnterpriseOgilvy
 
Jcp final digital_marketingstrategy-final-8
Jcp final digital_marketingstrategy-final-8Jcp final digital_marketingstrategy-final-8
Jcp final digital_marketingstrategy-final-8Lori Peters
 
travelstaytionpackages (2)
travelstaytionpackages (2)travelstaytionpackages (2)
travelstaytionpackages (2)Ronni Merritt
 
Driving A Highly Personalized Customer Experience
Driving A Highly Personalized Customer ExperienceDriving A Highly Personalized Customer Experience
Driving A Highly Personalized Customer ExperienceBusiness 2 Community
 
Social media marketing in India – A Case Study
Social media marketing in India – A Case StudySocial media marketing in India – A Case Study
Social media marketing in India – A Case StudyKarthik Balasubramani
 
Strategize for Success with the Vocus Marketing Consulting Team
Strategize for Success with the Vocus Marketing Consulting TeamStrategize for Success with the Vocus Marketing Consulting Team
Strategize for Success with the Vocus Marketing Consulting TeamCision
 
Brand Storytelling with Instagram
Brand Storytelling with InstagramBrand Storytelling with Instagram
Brand Storytelling with InstagramHappy Marketer
 
Chapter 1: Facts, Stats and Tips on Content Marketing
Chapter 1: Facts, Stats and Tips on Content MarketingChapter 1: Facts, Stats and Tips on Content Marketing
Chapter 1: Facts, Stats and Tips on Content MarketingTAG Marketing
 
The Future of Social Media: 50+ Expects Share Their 2014 Predictions
The Future of Social Media: 50+ Expects Share Their 2014 PredictionsThe Future of Social Media: 50+ Expects Share Their 2014 Predictions
The Future of Social Media: 50+ Expects Share Their 2014 PredictionsBusiness 2 Community
 
Gravity Thinking Social Digest #42
Gravity Thinking Social Digest #42Gravity Thinking Social Digest #42
Gravity Thinking Social Digest #42Gravity Thinking
 
What Builds Fans? SA Marketing Week 2010
What Builds Fans? SA Marketing Week 2010What Builds Fans? SA Marketing Week 2010
What Builds Fans? SA Marketing Week 2010Phillip Smith
 
Cult LDN : New York to London - The Social Edit
Cult LDN : New York to London - The Social Edit Cult LDN : New York to London - The Social Edit
Cult LDN : New York to London - The Social Edit Cult LDN
 
Indian social media case studies
Indian social media case studiesIndian social media case studies
Indian social media case studiesunnati shah
 
Youth in 2020
Youth in 2020Youth in 2020
Youth in 2020Harsha MV
 
Get Advertising Smart - Through the lens of influencers
Get Advertising Smart - Through the lens of influencersGet Advertising Smart - Through the lens of influencers
Get Advertising Smart - Through the lens of influencersemmersons1
 
Social media and your brand
Social media and your brand Social media and your brand
Social media and your brand Terragon Group
 
Social Media Marketing 101
Social Media Marketing 101 Social Media Marketing 101
Social Media Marketing 101 Lanre Sonola
 
Social media marketing planning guide for 2016
Social media marketing planning guide for 2016Social media marketing planning guide for 2016
Social media marketing planning guide for 2016Prayukth K V
 

What's hot (20)

Influencer Marketing
Influencer MarketingInfluencer Marketing
Influencer Marketing
 
Socialize the Enterprise
Socialize the EnterpriseSocialize the Enterprise
Socialize the Enterprise
 
Jcp final digital_marketingstrategy-final-8
Jcp final digital_marketingstrategy-final-8Jcp final digital_marketingstrategy-final-8
Jcp final digital_marketingstrategy-final-8
 
travelstaytionpackages (2)
travelstaytionpackages (2)travelstaytionpackages (2)
travelstaytionpackages (2)
 
Driving A Highly Personalized Customer Experience
Driving A Highly Personalized Customer ExperienceDriving A Highly Personalized Customer Experience
Driving A Highly Personalized Customer Experience
 
Social media marketing in India – A Case Study
Social media marketing in India – A Case StudySocial media marketing in India – A Case Study
Social media marketing in India – A Case Study
 
Strategize for Success with the Vocus Marketing Consulting Team
Strategize for Success with the Vocus Marketing Consulting TeamStrategize for Success with the Vocus Marketing Consulting Team
Strategize for Success with the Vocus Marketing Consulting Team
 
Brand Storytelling with Instagram
Brand Storytelling with InstagramBrand Storytelling with Instagram
Brand Storytelling with Instagram
 
Chapter 1: Facts, Stats and Tips on Content Marketing
Chapter 1: Facts, Stats and Tips on Content MarketingChapter 1: Facts, Stats and Tips on Content Marketing
Chapter 1: Facts, Stats and Tips on Content Marketing
 
The Future of Social Media: 50+ Expects Share Their 2014 Predictions
The Future of Social Media: 50+ Expects Share Their 2014 PredictionsThe Future of Social Media: 50+ Expects Share Their 2014 Predictions
The Future of Social Media: 50+ Expects Share Their 2014 Predictions
 
Gravity Thinking Social Digest #42
Gravity Thinking Social Digest #42Gravity Thinking Social Digest #42
Gravity Thinking Social Digest #42
 
What Builds Fans? SA Marketing Week 2010
What Builds Fans? SA Marketing Week 2010What Builds Fans? SA Marketing Week 2010
What Builds Fans? SA Marketing Week 2010
 
Cult LDN : New York to London - The Social Edit
Cult LDN : New York to London - The Social Edit Cult LDN : New York to London - The Social Edit
Cult LDN : New York to London - The Social Edit
 
Indian social media case studies
Indian social media case studiesIndian social media case studies
Indian social media case studies
 
Youth in 2020
Youth in 2020Youth in 2020
Youth in 2020
 
Get Advertising Smart - Through the lens of influencers
Get Advertising Smart - Through the lens of influencersGet Advertising Smart - Through the lens of influencers
Get Advertising Smart - Through the lens of influencers
 
Social media and your brand
Social media and your brand Social media and your brand
Social media and your brand
 
Social Media Marketing 101
Social Media Marketing 101 Social Media Marketing 101
Social Media Marketing 101
 
Social media marketing planning guide for 2016
Social media marketing planning guide for 2016Social media marketing planning guide for 2016
Social media marketing planning guide for 2016
 
Influencer marketing
Influencer marketingInfluencer marketing
Influencer marketing
 

Similar to The Value of Social Media

ISL Skillshare: Master Social Media
ISL Skillshare: Master Social MediaISL Skillshare: Master Social Media
ISL Skillshare: Master Social MediaJosh Strupp
 
7 steps to use social media to catch your donors
7 steps to use social media to catch your donors7 steps to use social media to catch your donors
7 steps to use social media to catch your donorsLemonTree Fundraising
 
Branding & Social Media Workshop with Niki Csanyi
Branding & Social Media Workshop with Niki CsanyiBranding & Social Media Workshop with Niki Csanyi
Branding & Social Media Workshop with Niki CsanyiNikoletta Csanyi
 
Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media
Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media
Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media Elizabeth Wahler
 
Sociality social media master class
Sociality social media master classSociality social media master class
Sociality social media master classjapie swanepoel
 
Get More From Your Social Media
Get More From Your Social Media Get More From Your Social Media
Get More From Your Social Media Caroline Li
 
Webinar Social Selling for Sales Teams
Webinar Social Selling for Sales TeamsWebinar Social Selling for Sales Teams
Webinar Social Selling for Sales TeamsDoble Group, LLC
 
Social-Media-Advertising_SellSheet
Social-Media-Advertising_SellSheetSocial-Media-Advertising_SellSheet
Social-Media-Advertising_SellSheetKate Hunyor
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.comnmislamchannal
 
CONTENT DISTRIBUTION IN E-COMMERCE
CONTENT DISTRIBUTION IN E-COMMERCECONTENT DISTRIBUTION IN E-COMMERCE
CONTENT DISTRIBUTION IN E-COMMERCEStyla
 
Facebook, linked in, twitter oh my
Facebook, linked in, twitter oh myFacebook, linked in, twitter oh my
Facebook, linked in, twitter oh myIan McGonnigal
 
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxBenefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxjasoninnes20
 
Engagement, I'm just not buying it. Bring business back into social,
 Engagement, I'm just not buying it. Bring business back into social, Engagement, I'm just not buying it. Bring business back into social,
Engagement, I'm just not buying it. Bring business back into social,Nicolas Moerman
 
Sociality social media master Windhoek 2020
Sociality social media master Windhoek 2020Sociality social media master Windhoek 2020
Sociality social media master Windhoek 2020japie swanepoel
 
How to measure and improve your social media roi
How to measure and improve your social media roiHow to measure and improve your social media roi
How to measure and improve your social media roiJeraldine Phneah
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media PresentationDallas Keefe
 
2015 Social Marketing Planning Guide
2015 Social Marketing Planning Guide2015 Social Marketing Planning Guide
2015 Social Marketing Planning GuideMohamed Mahdy
 

Similar to The Value of Social Media (20)

ISL Skillshare: Master Social Media
ISL Skillshare: Master Social MediaISL Skillshare: Master Social Media
ISL Skillshare: Master Social Media
 
7 steps to use social media to catch your donors
7 steps to use social media to catch your donors7 steps to use social media to catch your donors
7 steps to use social media to catch your donors
 
Branding & Social Media Workshop with Niki Csanyi
Branding & Social Media Workshop with Niki CsanyiBranding & Social Media Workshop with Niki Csanyi
Branding & Social Media Workshop with Niki Csanyi
 
Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media
Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media
Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media
 
Sociality social media master class
Sociality social media master classSociality social media master class
Sociality social media master class
 
Get More From Your Social Media
Get More From Your Social Media Get More From Your Social Media
Get More From Your Social Media
 
Webinar Social Selling for Sales Teams
Webinar Social Selling for Sales TeamsWebinar Social Selling for Sales Teams
Webinar Social Selling for Sales Teams
 
Social-Media-Advertising_SellSheet
Social-Media-Advertising_SellSheetSocial-Media-Advertising_SellSheet
Social-Media-Advertising_SellSheet
 
Let's Get Engaged
Let's Get EngagedLet's Get Engaged
Let's Get Engaged
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
CONTENT DISTRIBUTION IN E-COMMERCE
CONTENT DISTRIBUTION IN E-COMMERCECONTENT DISTRIBUTION IN E-COMMERCE
CONTENT DISTRIBUTION IN E-COMMERCE
 
Social media in a nutshell
Social media in a nutshellSocial media in a nutshell
Social media in a nutshell
 
Facebook, linked in, twitter oh my
Facebook, linked in, twitter oh myFacebook, linked in, twitter oh my
Facebook, linked in, twitter oh my
 
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxBenefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
 
Brands & Social: What to know
Brands & Social: What to knowBrands & Social: What to know
Brands & Social: What to know
 
Engagement, I'm just not buying it. Bring business back into social,
 Engagement, I'm just not buying it. Bring business back into social, Engagement, I'm just not buying it. Bring business back into social,
Engagement, I'm just not buying it. Bring business back into social,
 
Sociality social media master Windhoek 2020
Sociality social media master Windhoek 2020Sociality social media master Windhoek 2020
Sociality social media master Windhoek 2020
 
How to measure and improve your social media roi
How to measure and improve your social media roiHow to measure and improve your social media roi
How to measure and improve your social media roi
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 
2015 Social Marketing Planning Guide
2015 Social Marketing Planning Guide2015 Social Marketing Planning Guide
2015 Social Marketing Planning Guide
 

More from Vista Public Relations

More from Vista Public Relations (12)

Vista Creds
Vista CredsVista Creds
Vista Creds
 
Vista PR Social Media & Influence. Mum research 2020
Vista PR Social Media & Influence. Mum research 2020Vista PR Social Media & Influence. Mum research 2020
Vista PR Social Media & Influence. Mum research 2020
 
Telling your business story through powerful narrative.
Telling your business story through powerful narrative.Telling your business story through powerful narrative.
Telling your business story through powerful narrative.
 
What's a Micro Influencer and why should you care?
What's a Micro Influencer and why should you care?What's a Micro Influencer and why should you care?
What's a Micro Influencer and why should you care?
 
Vista PR 2017
Vista PR 2017Vista PR 2017
Vista PR 2017
 
Connecting to Dads
Connecting to DadsConnecting to Dads
Connecting to Dads
 
Vista PR. What we do.
Vista PR. What we do.Vista PR. What we do.
Vista PR. What we do.
 
Millennial parents - everything you need to know
Millennial parents - everything you need to knowMillennial parents - everything you need to know
Millennial parents - everything you need to know
 
Make your branded content fly
Make your branded content flyMake your branded content fly
Make your branded content fly
 
3 new ways to talk to mum that will make a connection
3 new ways to talk to mum that will make a connection3 new ways to talk to mum that will make a connection
3 new ways to talk to mum that will make a connection
 
Why we ‘selfie’ and 3 ways brands can capitalise on it
Why we ‘selfie’ and 3 ways brands can capitalise on itWhy we ‘selfie’ and 3 ways brands can capitalise on it
Why we ‘selfie’ and 3 ways brands can capitalise on it
 
Baby Centre Mobile Mum Report
Baby Centre Mobile Mum ReportBaby Centre Mobile Mum Report
Baby Centre Mobile Mum Report
 

Recently uploaded

Why Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfWhy Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfInfyQ Seo Experts
 
All Over Conclusion Digital Marketing / Digital Marketing Benefits
All Over Conclusion Digital Marketing / Digital Marketing BenefitsAll Over Conclusion Digital Marketing / Digital Marketing Benefits
All Over Conclusion Digital Marketing / Digital Marketing Benefitsshiekhalam2015019199
 
The Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintActionThe Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintActionVictoria Gaitskell
 
Jesse Saez: A Journey of Dedication and Success in the Automotive Industry
Jesse Saez: A Journey of Dedication and Success in the Automotive IndustryJesse Saez: A Journey of Dedication and Success in the Automotive Industry
Jesse Saez: A Journey of Dedication and Success in the Automotive Industryjesse Saez
 
DSOM Dehradun-Mastering-Off & on Page-SEO
DSOM Dehradun-Mastering-Off & on Page-SEODSOM Dehradun-Mastering-Off & on Page-SEO
DSOM Dehradun-Mastering-Off & on Page-SEOsafarnamapahadi
 
A quick journey across brands, industries and people.
A quick journey across brands, industries and people.A quick journey across brands, industries and people.
A quick journey across brands, industries and people.Stacey Cost
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Prof. Marcus Renato de Carvalho
 
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVRHow Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVRAnton Shulke
 
The ClearVoice Approach to Content Audits
The ClearVoice Approach to Content AuditsThe ClearVoice Approach to Content Audits
The ClearVoice Approach to Content AuditsClearVoice
 
Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.SejuTakayama
 
What is Digital Marketing? Advantages and Disadvantages
What is Digital Marketing? Advantages and DisadvantagesWhat is Digital Marketing? Advantages and Disadvantages
What is Digital Marketing? Advantages and Disadvantagesnewshariqueraza2
 
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎Jomer Gregorio
 
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationThe Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationJoseph Lewis Aguirre
 
How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024Jomer Gregorio
 
The Impact of Technological Advancements on Elastic Webbing Production in Chi...
The Impact of Technological Advancements on Elastic Webbing Production in Chi...The Impact of Technological Advancements on Elastic Webbing Production in Chi...
The Impact of Technological Advancements on Elastic Webbing Production in Chi...Stk-Interlining
 
A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.Stacey Cost
 
Taking The Guesswork Out of Your Lead Generation Campaign
Taking The Guesswork Out of Your Lead Generation CampaignTaking The Guesswork Out of Your Lead Generation Campaign
Taking The Guesswork Out of Your Lead Generation CampaignMartal Group
 
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfatinukehassan87
 
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.pptSES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.pptGreg Jarboe
 

Recently uploaded (20)

Why Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfWhy Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdf
 
All Over Conclusion Digital Marketing / Digital Marketing Benefits
All Over Conclusion Digital Marketing / Digital Marketing BenefitsAll Over Conclusion Digital Marketing / Digital Marketing Benefits
All Over Conclusion Digital Marketing / Digital Marketing Benefits
 
The Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintActionThe Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintAction
 
Jesse Saez: A Journey of Dedication and Success in the Automotive Industry
Jesse Saez: A Journey of Dedication and Success in the Automotive IndustryJesse Saez: A Journey of Dedication and Success in the Automotive Industry
Jesse Saez: A Journey of Dedication and Success in the Automotive Industry
 
DSOM Dehradun-Mastering-Off & on Page-SEO
DSOM Dehradun-Mastering-Off & on Page-SEODSOM Dehradun-Mastering-Off & on Page-SEO
DSOM Dehradun-Mastering-Off & on Page-SEO
 
A quick journey across brands, industries and people.
A quick journey across brands, industries and people.A quick journey across brands, industries and people.
A quick journey across brands, industries and people.
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
 
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVRHow Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
 
The ClearVoice Approach to Content Audits
The ClearVoice Approach to Content AuditsThe ClearVoice Approach to Content Audits
The ClearVoice Approach to Content Audits
 
Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.
 
What is Digital Marketing? Advantages and Disadvantages
What is Digital Marketing? Advantages and DisadvantagesWhat is Digital Marketing? Advantages and Disadvantages
What is Digital Marketing? Advantages and Disadvantages
 
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎
 
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationThe Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
 
How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024
 
The Impact of Technological Advancements on Elastic Webbing Production in Chi...
The Impact of Technological Advancements on Elastic Webbing Production in Chi...The Impact of Technological Advancements on Elastic Webbing Production in Chi...
The Impact of Technological Advancements on Elastic Webbing Production in Chi...
 
A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.
 
Taking The Guesswork Out of Your Lead Generation Campaign
Taking The Guesswork Out of Your Lead Generation CampaignTaking The Guesswork Out of Your Lead Generation Campaign
Taking The Guesswork Out of Your Lead Generation Campaign
 
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
 
Media Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In ChandigarhMedia Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In Chandigarh
 
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.pptSES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
 

The Value of Social Media

  • 1. ARE YOU USING SOCIAL MEDIA TO DRIVE SALES? DO YOU HAVE A SOCIAL BRAND? SOCIAL MEDIA IS AN UNTAPPED, UNDERVALUED SALES CHANNEL.
  • 2.
  • 3.
  • 5. WHEN ONLY 6% OF MUMS SAY SEEING AN AD ONLINE MAKES THEM MORE LIKELY TO BUY SOMETHING. SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT
  • 6. 21% OF MUMS SAY SEEING AN AD IN THEIR SOCIAL NEWSFEED MAKES THEM MORE LIKELY TO BUY SOMETHING, BUT SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT
  • 7. 51% OF MUMS DISCOVER NEW PRODUCTS AND BRANDS WHEN AN AD POPS UP IN THEIR SOCIAL NEWSFEED, SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT
  • 8. 59%OF MUMS ARE MORE LIKELY TO BUY FROM A BRAND IF IT HAS LOTS OF LIKES AND POSITIVE COMMENTS ON ITS SOCIAL MEDIA CHANNELS. AND SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT
  • 9. WE ARE LIVING OUR LIVES THROUGH SOCIAL MEDIA. YET SO MANY BRANDS STILL SEE IT AS AN ADD ON MARKETING FUNCTION. AT WORST IT’S A PLACE FOR REPURPOSING ADVERTISING CONTENT AND A PART-TIME ROLE FOR YOUNGER MEMBERS OF STAFF WHO ‘GET IT’.
  • 10. AT BEST, SOCIAL MEDIA IS A BRANDING OPPORTUNITY, A PLATFORM TO HAVE A DIRECT CONVERSATION WITH YOUR CUSTOMERS. IT’S ONE CLICK AWAY FROM A SALE. A SALE THAT YOU ARE IN CONTROL OF. SOCIAL MEDIA IS NOTHING LESS THAN A BUSINESS CRITICAL CHANNEL TO MARKET. HERE’S THE PROOF.
  • 11. JANUARY 2018 AND JANUARY 2019 VISTA UNDERTOOK RESEARCH INTO PARENT’S SOCIAL MEDIA HABITS AND WHAT INFLUENCES PURCHASE. HERE WE SHOW YOU CHANGES IN BEHAVIOUR OVER THE 12 MONTH PERIOD AND ALIGN OUR FINDINGS TO SOCIAL MEDIA EXPERT OPINION AND RESEARCH FROM A GLOBAL SCALE. OUR RESEARCH BASE WAS 100 PARENTS, SO IS LARGELY ANECDOTAL. BUT IT PROVIDES AN INTERESTING MEASURE OF THE IMPACT SOCIAL MEDIA IS HAVING ON THE SALES FUNNEL AND PARTICULARLY HOW IT IS INFLUENCING YOUR TARGET CONSUMER. METHODOLOGY WE RAN OUR SURVEY THROUGH SURVEY MONKEY AND CALLED IN SUPPORT THROUGH VISTA PR’S SOCIAL MEDIA CHANNELS. IN 2018 WE RECEIVED 100 RESPONSES FROMACROSS THE UK. IN 2019 WE RECEIVED 96 RESPONSES: 80 MUMS AND 16 DADS.
  • 12. Today it is vital for brands to stand-out with an engaging presence across social platforms. SOURCE: GLOBAL WEB INDEX 2018
  • 13.
  • 14. IN 2019 FACEBOOK IS STILL THE MOST CONSOLIDATED PLATFORM TO GET TO MOST OF THE POPULATION IN ONE PLACE. FAVOURED BY 23-37 YEAR OLDS. 80% OF USERS WITHIN THE AGE BRACKET USE THE PLATFORM REGULARLY SOURCE: IPSOS MORI 2018 THE LAST GLOBAL ‘MOTHER REPORT’ SHOWED USAGE AS FOLLOWS: SOURCE: GLOBAL WEB INDEX 2017 SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT
  • 15.
  • 16. INSTAGRAM IS HOT ON FACEBOOK’S HEELS. FAST BECOMING AN INFLUENTIAL PLATFORM FOR DRIVING SALES BECAUSE OF THE PREVELANT INFLUENCER CULTURE. SOURCE: GLOBAL WEB INDEX 2017 INSTAGRAM USERS AGED 16-34: • 70% OF ALL INSTAGRAM USERS • 49% MID TO TOP INCOME • 53% ARE ENGAGED CONTRIBUTORS SOURCE: VISTA PR PARENT RESEARCH 2019: MUM SEGMENT
  • 18. SOURCE: GLOBAL WEB INDEX 2018 THE MAJORITY OF SOCIAL MEDIA USERS QUALIFY AS BRAND FOLLOWERS. 48% ARE CLASSED AS BRAND INTERACTORS: THOSE WHO ARE USING SOCIAL PLATFORMS TO GET IN TOUCH WITH BRANDS AND THOSE WHO SHARE POSTS FROM BRANDS.
  • 19. 23%OF MUMS WE SPOKE TO ENJOY FOLLOWING AND INTERACTING WITH WELL KNOWN BRANDS. SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT
  • 20. SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT
  • 22. PLATFORM STRATEGIES PURPOSE CONSIDERATION • BRAND AWARENESS • BUILDING RELATIONSHIPS • BUILDING BRAND PERSONALITY • COMMUNICATING WITH CONSUMERS • ADVERTISING • DRIVING ENGAGEMENT • SHOWCASING PRODUCT • BUILD BRAND IMAGE • COLLABORATE WITH INFLUENCERS • ADVERTISING • BRAND AWARENESS • THOUGHT LEADERSHIP • CONNECTING WITH INFLUENCERS • CONVERSATION, ENGAGEMENT • DRIVING WEBSITE TRAFFIC • 1-2 POSTS A DAY – MIX OF ORIGINAL AND CURATED • ADVERTISING RELATIVELY INEXPENSIVE, CAN BE WELL TARGETED • FACEBOOK GROUPS, LIVE STORIES AND MESSENGER • 1-2 POSTS / STORIES A DAY • ORIGINAL CONTENT • IMAGE QUALITY IF KEY • INSTA STORIES ADD DEPTH TO YOUR BRAND STORY • SHOPPING FEATURE • IGTV • 4-6 POSTS A DAY – MORE CURATED THAN ORIGINAL • 260 CHARACTER LIMIT • CONTENT CAN BE RECYCLED • FAST-MOVING NEWSFEED • DAILY MONITORING • TWEETCHATS FACEBOOK INSTAGRAM TWITTER Source: THESOCIALFIT.COM 2018
  • 23. “STORIES - THE VERTICAL, EPHEMERAL SLIDESHOWS PIONEERED BY SNAPCHAT - ARE NOW GROWING 15 TIMES FASTER THAN FEED-BASED SHARING. STORIES ARE SECOND NATURE FOR A NEW WAVE OF DIGITAL NATIVES AND THE NEWSFEED MAY BE SLOWLY BECOMING A THING OF THE PAST.” Consultancy firm, Block Party, 2019 “THE STORIES FORMAT IS ON A PATH TO SURPASS FEEDS AS THE PRIMARY WAY PEOPLE SHARE THINGS WITH THEIR FRIENDS SOMETIME NEXT YEAR.” Facebook chief product officer, Chris Cox, quoted in TechCrunch STORIES WORK BECAUSE THEY FEEL REAL, IMMEDIATE, AND INTENSELY PERSONAL.
  • 25. IN AN AGE OF SOCIAL SCEPTICISM, PEOPLE HAVE GROWN DISTRUSTFUL OF MANY MEDIA AND CELEBRITY INFLUENCERS. TRUST HAS REVERTED BACK TO IMMEDIATE FRIENDS, FAMILY, AND ACQUAINTANCES ON SOCIAL MEDIA. TO KEEP PACE WITH THESE CHANGES, SMART BRANDS ARE FOCUSING LESS ON MAXIMIZING REACH AND MORE ON GENERATING TRANSPARENT, QUALITY ENGAGEMENT. SOURCE: GLOBAL WEB INDEX 2019
  • 26. SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT 21.62% 21.62%
  • 27. SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT
  • 28. 38%HAVE BOUGHT SOMETHING AS A DIRECT RESULT OF SEEING AN INFLUENCER USE IT IN A POST. 56%NOW USE SOCIAL MEDIA TO READ BLOGS AND REVIEWS FROM PEOPLE THEY DON’T KNOW. 46%USE SOCIAL MEDIA TO FOLLOW PEOPLE THEY DON’T KNOW. SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT
  • 29. VISTA DELIVERS STRATEGIC INFLUENCER CAMPAIGNS AND CAN EVIDENCE IMPACT ON SALES FROM POSTING. IF YOU’RE GOING TO WORK WITH INFLUENCERS, YOU NEED AN INSTAGRAM PAGE. OUR SWEET SPOT IS TO WORK WITH INFLUENCERS WHO ARE ENGAGING WITH YOUR TARGET CONSUMER WITH BETWEEN 10K – 50K FOLLOWERS. RESEARCH SHOWS THAT THIS LEVEL OF REACH WILL GIVE YOU THE BEST BANG FOR YOUR BUCKS IN TERMS OF ENGAGEMENT AND REACH. 55% POSITIVE RESPONSE TO INFLUENCER POSTING. ALMOST 1 IN 2 INSTAGRAM USERS WITH INFLUENCERS IN THEIR FEEDS SAY THEIR PURCHASE DECISIONS ARE IMPACTED BY THEM. THIS IS COMPARED TO 41% OF YOUTUBE VISITORS AND 37% OF FACEBOOK USERS. SOURCE: GLOBAL WEB INDEX 2018 SOURCE: VISTA PR RESEARCH 2019: MUM SEGMENT
  • 30. OUR INFLUENCER WORK DELIVERS BUSINESS IMPACT SHELL & THE LITTLIES COMMENTED: “I’VE HAD SO MANY MESSAGES ABOUT FOWEY HALL FROM PEOPLE WHO HAD BEEN AND STILL RAVE ABOUT IT, TO PEOPLE WHO ARE BOOKED IN, THINKING OF BOOKING IN OR ARE BOOKING IN AFTER SEEING MY STORIES EVEN - ASKING WHICH ROOM WE STAYED IN SO THEY CAN REQUEST IT.” WORKING WITH MARTHA’S HAPPILY EVER AFTER, ONE POST FOR BABYZEN RECEIVED 9,395 VIEWS AND LED TO OVER 40 ‘WHERE CAN I BUY’ QUESTIONS. WHEN MARTHA’S BLOG WENT LIVE, THE DISTRIBUTOR WESBITE RECEIVED 300 CLICKS IN THE FIRST DAY. THE HOTELS TYPICALLY RECEIVE 50-150 MORE FOLLOWERS ON SOCIAL AFTER EACH INFLUENCER STAYS. OUR MOST RECENT INFLUENCER RECEIVED OVER 2,400 POST LIKES ON INSTAGRAM.
  • 31. WHAT IS YOUR SOCIAL BRAND? SOCIAL MEDIA IS A BRAND BUILDING PLATFORM. TO MAKE A CONNECTION AND DRIVE THAT ONE CLICK THROUGH TO A SALE, YOU MUST THINK ABOUT IT STRATEGICALLY.
  • 32. OUR GUIDING PRINCIPLES 1. CURATE AN ENGAGING BRAND PERSONA THAT IS BUILT FROM YOUR CORE BRAND VALUES. 2. THIS IS THE PLATFORM TO SHOW YOUR HUMAN SIDE. BE SOCIABLE. KEEP IT INTERESTING WITH CONTENT AND A TONE THAT IS RELEVANT TO THE TARGET AUDIENCE. 3. WATCH, LISTEN AND REACT. RESPOND TO CUSTOMERS AND ENGAGE THEIR INFLUENCERS. WHEN THEY TRUST YOU, AND THE PEOPLE THEY TRUST TRUST YOU, THEY WILL PURCHASE. 4. DON’T BOAST LIKE YOU DO IN ADVERTISING. DON’T POST CONTRIVED BRANDED CONTENT OR IMAGES DESIGNED FOR A DIFFERENT MEDIA CHANNEL. CREATE SOCIAL CONTENT DESIGNED FOR SOCIAL MEDIA. AND CHANGE IT UP ACROSS PLATFORMS. THEY ARE ALL USED IN A DIFFERENT WAY. 5. MAKE USE OF ALL PLATFORM FUNCTIONS AVAILABLE TO YOU, INCLUDING STORIES. AND KEEP ON TOP OF ALL DEVELOPMENTS FOR THE CHANNEL. ADOPT CHANGES EARLY. THEY COME THICK AND FAST.
  • 33. VISTA BUILDING A SOCIAL BRAND FOR PEG PEREGO UK CURATING AN IMAGE THAT SUITS THE PLATFORM.
  • 34. THE PEG PEREGO UK INSTAGRAM BRAND ON INSTAGRAM THE BRAND EXUDES ITALIAN STYLE AND A PREMIUM FEEL, REFLECTING THE PRODUCT PORTFOLIO AND MARKET POSITIONING. HERITAGE SHOTS SIT NEXT TO PRODUCT LINES, CELEBRITY AND INFLUENCER POSTING AND FUN MEMES. A GENTLE COLOUR HUE CREATES A COHESIVE, STYLISH IMAGE OF A WARM, TRUSTWORTHY FAMILY BUSINESS.
  • 35. THE PEG PEREGO UK FACEBOOK BRAND ON FACEBOOK THE BRAND IS FUN, ENGAGING, PRODUCT FOCUSSED. WE RUN COMPETITIONS, POLLS, SHARE COVERAGE FROM MEDIA OUTLETS, CHAT TO OUR FOLLOWERS AND SHOW THEM WHAT WE’VE BEEN UP TO. THEY KNOW THE TEAM. WITH BAGS OF ENERGY THROUGHOUT THE FEED, SHARING RELEVANT NEWS AND BABY TIPS, WE STAND FIRM TO THE BRAND’S ITALIAN FAMILY VALUES.
  • 36. PLATFORM MANAGEMENT • Curate your online brand appeal • Optimise a post schedule for quality engagement and likes: − 5-7 posts / stories per week on Facebook and Instagram − 4-6 posts per day on Twitter • Source suitable curated content • Branded content creation • Build and maintain a content calendar • Schedule posts and stories • Engage with key influencers eg. bloggers, businesses • Run competitions, polls, Q&As • Interact with followers; respond to comments • Customer service enquiries • Advertise: devising and testing; boost posts • Build shopping platform and swipe up functionality from stories • Admin • Insights and analytics • Optimise platforms • Monthly reports including growth and engagement levels HOW VISTA CAN OPTIMISE YOUR SOCIAL CHANNELS INFLUENCER MANAGEMENT • Posting strategies • Identifying suitable influencers to align to the brand based on their identity, reach and engagement levels • Negotiating suitable gifting and remuneration schemes • Key message development including unifying brand relevant hashtags • Maintaining a watching brief and reporting grid posts and stories to client • Integrated creative to media campaigns DELIVER BUSINESS RESULTS • Increased engagement and followers which will lead to improved consideration to purchase • An improved social brand and level of interaction – key to influencing sales • Traffic to your website or customer sites leading to sales
  • 37. WWW.VISTAPUBLICRELATIONS.COM JANE PAVIA-DAVIS JPD@VISTAPUBICRELATIONS.COM