Smart brands know that 80% of the time they don't control their brand -- their customers do. Smart brands measure not only quantifiable metrics, but also soft metrics. They know how to measure soft metrics and tie them back to their bottom line.
Top Tips & Tweetables in Relationship Marketing from Relationship & ROI leaders.
How to market your business organically via focusing on building relationships with your team, community, clients and online fans.
Quotes and Relationship Marketing Takeaways from the Relationship & ROI Masterclass
www.LearnRelationshipMarketing.com
The presentation outlines the changing behavioral patterns of B2B social buyers that influence their decision-making. This suggests that B2B marketers have to adopt more responsive ways to reshape marketing. The presentation highlights five exclusive fast start ideas of social selling in 2016 that marketers can plan up with the right marketing mix to deliver their message to their target audiences effectively. But it is also important to determine how to deliver the message employing the right blend of technology mix and applications.
10 practical tips for working with lgbt influencers 12.11.16Auston Matta
This session will explore how travel professionals can use online influencers and creative campaigns to promote their business, brand or destination. The new media revolution has shifted the power of content publication to individuals rather than large publishers and more and more individuals become digital influencers and web celebrities every day. Learn how to successfully identify and recruit online influencers to execute a marketing campaign to reach a desired and targeted LGBT audience.
In the past week, I’ve heard this question multiple times “What do I post on my pages?” so I thought I would share my insights on what’s worked for me & my clients.
I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception! Too often I see marketers turn their social media accounts into the traditional “old-school” advertising channel, using messages that are completely over thought and not engaging with their customers and/or social media fans & followers!
Top Tips & Tweetables in Relationship Marketing from Relationship & ROI leaders.
How to market your business organically via focusing on building relationships with your team, community, clients and online fans.
Quotes and Relationship Marketing Takeaways from the Relationship & ROI Masterclass
www.LearnRelationshipMarketing.com
The presentation outlines the changing behavioral patterns of B2B social buyers that influence their decision-making. This suggests that B2B marketers have to adopt more responsive ways to reshape marketing. The presentation highlights five exclusive fast start ideas of social selling in 2016 that marketers can plan up with the right marketing mix to deliver their message to their target audiences effectively. But it is also important to determine how to deliver the message employing the right blend of technology mix and applications.
10 practical tips for working with lgbt influencers 12.11.16Auston Matta
This session will explore how travel professionals can use online influencers and creative campaigns to promote their business, brand or destination. The new media revolution has shifted the power of content publication to individuals rather than large publishers and more and more individuals become digital influencers and web celebrities every day. Learn how to successfully identify and recruit online influencers to execute a marketing campaign to reach a desired and targeted LGBT audience.
In the past week, I’ve heard this question multiple times “What do I post on my pages?” so I thought I would share my insights on what’s worked for me & my clients.
I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception! Too often I see marketers turn their social media accounts into the traditional “old-school” advertising channel, using messages that are completely over thought and not engaging with their customers and/or social media fans & followers!
A presentation from the Anglican Diocese of Ottawa's Congregational Resource Day 2015 which provides a general review on how volunteer communications teams can review their material.
London #B3Seminar: How to implement an audience engagement strategy - Laura C...Branded3
In this session, Laura discusses how brands can find their audience online, how to identify what they engage and interact with and how to use this information to create an online strategy which grows and retains a lucrative new audience.
The Buying Moment: How to Listen, Engage and Capitalize on Social SignalsGabe Villamizar
Presented at LinkedIn Sales Connect 2015. To learn more about social selling, let's connect on LinkedIn http://www.linkedin.com/in/gabevillamizar or Twitter http://www.twitter.com/gabevillamizar
The Buying Moment - How to Listen, Engage, and Capitalize on Social Signals f...Jake Reni
With over 380 Million users, chances are that your buyer is on LinkedIn, if not, one of the 2 billion active users of social media. In this presentation you’ll learn how to leverage social media to capitalize on your buyer’s social behaviors in order to generate and win more social selling opportunities.
3 Email Followup Strategies That Actually Get ResponsesAlex Berman
Real email scripts and strategies that actually get your customers to respond and buy your thing.
Need more leads for your SaaS startup or agency? Check out http://inspirebeats.com
Take a fresh look at your definition of "social selling". Discover how sales leaders are using social media to connect with peers, prospects, and customers, and to build their own personal brands and influence.
[WEBINAR] How Digital Marketers Engage on Social MediaLeadtail
Digital marketers are the leaders and innovators - and the things they're doing and paying attention to now give us a sneak peek into where the rest of the market is likely to be in 12-18 months. Given that we looked at the Twitter behavior of 500+ North American digital marketers to see what patterns emerged and how we could apply these insights to reaching, engaging, and influencing this audience (and in fact, any audience, using the same methods). Here's what we discovered.
Making Sense of Social Media for Pet Store RetailersLorri Ratzlaff
Here is a presentation I did for a specific group of pet store owners, offering information and advice to carry their social media marketing to the next level!
[WEBINAR] Building Your Brand Using Social InsightsLeadtail
In today’s social media driven marketplace, it’s more important than ever to build a brand that engages and influences your target audience to close more business.
With this in mind, TalentCulture and Leadtail have teamed up to bring you this webinar:
Using Social Insights to Build Your Brand
During this webinar, we’ll present social insights data on what top influencers in the recruiting industry are doing on social media to build their brands... and how you can apply those best practices, too!
Specifically, we’ll answer questions such as:
What are the key elements to developing your brand?
Why is social media the perfect medium for building your brand?
Who has done the best job in creating a brand with recruiters?
What are these top influencers doing right, and how you can use these techniques, too?
TalentCulture CEO Meghan M. Biro will also reveal her secrets for using social media to become one of the most recognized experts in the HR and recruiting fields.
A presentation from the Anglican Diocese of Ottawa's Congregational Resource Day 2015 which provides a general review on how volunteer communications teams can review their material.
London #B3Seminar: How to implement an audience engagement strategy - Laura C...Branded3
In this session, Laura discusses how brands can find their audience online, how to identify what they engage and interact with and how to use this information to create an online strategy which grows and retains a lucrative new audience.
The Buying Moment: How to Listen, Engage and Capitalize on Social SignalsGabe Villamizar
Presented at LinkedIn Sales Connect 2015. To learn more about social selling, let's connect on LinkedIn http://www.linkedin.com/in/gabevillamizar or Twitter http://www.twitter.com/gabevillamizar
The Buying Moment - How to Listen, Engage, and Capitalize on Social Signals f...Jake Reni
With over 380 Million users, chances are that your buyer is on LinkedIn, if not, one of the 2 billion active users of social media. In this presentation you’ll learn how to leverage social media to capitalize on your buyer’s social behaviors in order to generate and win more social selling opportunities.
3 Email Followup Strategies That Actually Get ResponsesAlex Berman
Real email scripts and strategies that actually get your customers to respond and buy your thing.
Need more leads for your SaaS startup or agency? Check out http://inspirebeats.com
Take a fresh look at your definition of "social selling". Discover how sales leaders are using social media to connect with peers, prospects, and customers, and to build their own personal brands and influence.
[WEBINAR] How Digital Marketers Engage on Social MediaLeadtail
Digital marketers are the leaders and innovators - and the things they're doing and paying attention to now give us a sneak peek into where the rest of the market is likely to be in 12-18 months. Given that we looked at the Twitter behavior of 500+ North American digital marketers to see what patterns emerged and how we could apply these insights to reaching, engaging, and influencing this audience (and in fact, any audience, using the same methods). Here's what we discovered.
Making Sense of Social Media for Pet Store RetailersLorri Ratzlaff
Here is a presentation I did for a specific group of pet store owners, offering information and advice to carry their social media marketing to the next level!
[WEBINAR] Building Your Brand Using Social InsightsLeadtail
In today’s social media driven marketplace, it’s more important than ever to build a brand that engages and influences your target audience to close more business.
With this in mind, TalentCulture and Leadtail have teamed up to bring you this webinar:
Using Social Insights to Build Your Brand
During this webinar, we’ll present social insights data on what top influencers in the recruiting industry are doing on social media to build their brands... and how you can apply those best practices, too!
Specifically, we’ll answer questions such as:
What are the key elements to developing your brand?
Why is social media the perfect medium for building your brand?
Who has done the best job in creating a brand with recruiters?
What are these top influencers doing right, and how you can use these techniques, too?
TalentCulture CEO Meghan M. Biro will also reveal her secrets for using social media to become one of the most recognized experts in the HR and recruiting fields.
This presentation is meant to cover the basis of what streaming media is. There is a definition given, a history, and how streaming media is used today, along with a video example.
Our blog went from 40K uniques to over 500K uniques in one year and here's why. We were also a finalist in Social Media Examiner's Top Social Media Blogs 2012 and 2013.
"Una realtà non ci fu data e non c’è, ma dobbiamo farcela noi, se vogliamo essere: e non sarà mai una per tutti, una per sempre, ma di continuo e infinitamente mutabile." (Pirandello). Our identity, as persons, can be defined on a philosophical, psychological or legal level. With the age of Internet, the idea of a digital identity spreads even more, that is all the facets we uses on web, and all the accounts we use in differents sites. That is nothing more than 2.0 version of a Pirandello concept.
This issue of unity in molteplicity is so daily, relevant and urgent, that European Union decided to unify digital and legal identity with eIDAS regulation, in Italy with SPID: not only a single sign on for Public Administration, but also a certified account that will replace all legal documents, a real digital citizenship.
breve introducción a una de las mayores atrocidades que pudo hacer el hombre en el siglo XX, seguida de un análisis bioético de la moralidad de las intervenciones humanas en la vida.
2016 Streaming Media West: Choosing an HTML5 PlayerErica Beavers
This presentation provides a brief overview of how modern video players work, what broadcasters should look for depending on their technical and business goals, and different open-source tools that are available. It will discuss compatible formats, codecs and supported DRMs, user performance, the ability of each media engine to handle edge cases, and the performance of the ABR algorithms. At the end of the presentation, broadcasters will better understand what tools are right for their needs and be able to evaluate the pros and cons of each solution available.
Learn how to support your Social CRM strategy through a rich set of analytics tools, alerts, buzz analysis and influencers engagement. You will see how to transform a post on social media into an opportunity for caring and selling, linked to you CRM system, to provide an exceptional customer experience.
I predict that many CMOs will diminish their support for social media, content and earned media marketing in the next year or two, and when they do, some people's careers will be adversely impacted. If your career relies on Marketing Department support for content or social media marketing, now is the time to take stock of the trends and consider some alternatives to protect your career. You may work at the right sort of company for which social media is well aligned for Marketing Department expectations---that's the "Unless" part of the title--but I believe this is the exception and not the rule.
We entered the social media era suggesting that brands with something to say could use social media to say it; instead, we today have brands with little to say that nonetheless post 4.3 times per day because some consultant told them this was a best practice. Desperate for attention and relevance, these companies continue to invest in content that is neither delivering the scale marketers need nor the content consumers want.
Ironically, even for the best companies, earned media may whither and die in the coming years. In just six months, organic reach on Facebook was halved, and many expect that zero organic reach will soon be the rule on the social network that collects 57% of all social visits. The organic reach game has gotten so tough that Coca-Cola, one of the strongest brands in the world, only earns engagement with 1 in 100,000 of its fans with its Facebook posts. The situation on Twitter is no better; recent Forrester report notes that the average engagement rate with brand posts on Twitter is just 0.03% (that is 75% less than banner ad clickthough rates today!)
Earned media could soon be a thing of the past. What happens to your social media marketing investment if the content you post reaches absolutely no one?
If the prospect of organic reach crumbling to nothing isn't enough to worry about, social media marketing has a variety of other problems marketers must stop ignoring:
- Trust: Forrester's 2014 data reveals that people trust brand social media posts 40% less than they do information on brand websites. Adobe's 2013 research found the same--just 2% of US consumers found company social media page best for credibility compared to 17% for company web sites.
- Acquisition of prospects: Studying data from 86 retailers and 72 million customers, Custora found that Facebook and Twitter deliver essentially zero acquisition. Facebook and Twitter account for just 0.2% and 0.01% respectively.
- Purchase: An IBM study of the online sales generated by 800 retailer websites on Black Friday 2013 and the week prior found that a mere 1% was generated from social media traffic. And Monetate recently published its Q2 Ecommerce Quarterly based on 7 billion online shopping experiences--it found that social delivers an add-to-cart rate of just 0.6% (70% less than search) and a minuscule conversion rate of 0.12% (70% lower than search).
Choose social media marketing goals that align to business objectives. Set S.M.A.R.T. ...
Learn everything you can about your audience. ...
Know your competition. ...
Do a social media audit. ...
Set up accounts and improve profiles. ...
Find inspiration. ...
Create a social media content calendar. ...
Evaluate and adjust your strategy.
AmericasMart Atlanta Social Media 101 PresentationGreg Asman
This is the deck from a presentation I gave September 12, 2009 at AmericasMart in Atlanta, GA.
The audience was mainly retailers and manufacturers and focused on gaining a basic understanding of the Twitter and Facebook platforms.
The presentation included a live demo which is represented in this deck as screenshots. It also included examples of tweets focused on specific tactics for promotion and measurement/analytics examples.
Did Social Media Hijack My Communications StrategyMike Smith
This presentation focuses on the challenges facing communications teams and chart viable strategies for creating an effective presence in the Web 2.0 world—punctuated by valuable lessons learned from our biggest failures. The discussion will be relevant to businesses that need to gain footing and find a path to maintain relevance in the social web.
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
Razorfish VP, Global Social Media Lead, Shiv Singh's Top Social Influence Marketing Trends for 2010. Important trends and strategies to consider for your brand.
Marketing Madness: Using Social Media to Stay Ahead of the Competition Ansley Sudderth
‘March Madness’ signifies the best of the best in college basketball going head-to-head in an attempt to win the coveted NCAA championship. Just like in sports, winning in marketing requires skill, strategy and being ‘on the ball’. With the use of social media, it’s easier than ever to implement a marketing strategy that’s built to win. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™ as she shares techniques to equip you with the skills to stay ahead of the game.
Brands are spending more and more budget on social media marketing, but evaluating social ROI and performance can be tricky. What’s working well and what’s not, and what’s worth spending more time and money on? In most cases, these questions go unanswered, and it’s tough to know where to begin to improve your social media marketing strategy.
Whether you need to report and prove your social media ROI or want to have better control over your social strategy, you need to be tracking the right KPIs so you can report, analyze, and improve.
And this is exactly what this webinar will help you with.
In this webinar, you'll learn:
Benefits of tracking social media data and key metrics
How to choose the best metrics that suit your goals
How to track and analyze them
The best tools to do this with
Specific strategies to improve on the metrics you’re tracking
Content marketing is essential to any business owner. Everything you put out on social media is content marketing. Here are 10 tips to ignite your content marketing strategy.
We all have seen the studies on McDonald's, Chili's, and Subway. But what about the local neighborhood restaurants? How do they make an impact on Facebook?
Developing thought leadership through social media channelsSocial Strand Media
Are you a thought leader in your industry? Social media is a powerful marketing vehicle that can help you become a thought leader in your industry through a variety of tools and have journalists seeking you out for commentary rather than your PR team chasing them down. In this session we'll go beyond the traditional whitepaper and give you social media tools you can really use to establish thought leadership in your niche, plus discuss how you can integrate thought leadership into your overall social media and marketing strategy.
WTF is Thought Leadership and How Do I Become a Thought Leader?Social Strand Media
What is thought leadership exactly and how do you go about becoming a thought leader in your industry? Learn how to be an expert in your field and more in this slide deck.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
21. Want to STANDOUT?
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