The document discusses marketing to millennials and provides a reality check on common stereotypes and marketing mishaps. It notes that millennials are often labeled as entitled, lazy, and social media addicts. However, their priorities are convenience, collaboration, and feeling like an empowered consumer who researches before buying. The document outlines that flashy marketing trying too hard to be cool often fails millennials, who can sense inauthenticity. It also advises not overusing social media but strategically choosing the right platforms. Successful marketing to millennials makes bold statements, supports causes authentically, offers customization, and engages them as co-creators rather than just targets.

1. Marketing to Millennials
A Reality Check
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2. Agenda
What this Presentation Will Cover About
Marketing to Millennials:
• Millennial Stereotypes
• Common Marketing Mishaps
• A Marketing Reality Check
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3. C O N T A C T
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About Kristina

4. A Closer Look at Millennial Stereotypes
How they are labeled
• Selfish/Entitled
• Lazy/Noncommittal
• Social Media Addicts
• Empowered consumer.
Research first, buy later.
• Convenience and real-time
access are high priorities. If
not present, this generation is
not afraid to create.
• Social is not just about
#selfies. Collaboration and
connectivity are core values.
contact@kristinamsmith.com | K r i s t i n a M . S m i t h 2 0 1 5 | @KristinaMSmith1
How they think

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6. Common Marketing Mishaps
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7. To attract attention, brands must be
“cool,” so the flashier the better.
Don’t force it. Millennials
are quite perceptive.
They can tell if a brand is
“trying too hard.”
Instead, take time to
understand their needs
and tailor your message
accordingly.
contact@kristinamsmith.com | K r i s t i n a M . S m i t h 2 0 1 5 | @KristinaMSmith1

8. Brands should be present on as many
social media networks as possible
This generation gets
bombarded with
messages daily.
Repetitive messages will
likely cause them to
sense inauthenticity.
Instead, strategize to
choose platforms that
make sense for your
brand and message.
contact@kristinamsmith.com | K r i s t i n a M . S m i t h 2 0 1 5 | @KristinaMSmith1

9. So Here’s the Reality About
Marketing to Millennials…
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10. They are Game Changers and So are the
Brands They Listen to Most….
• Don’t Be Afraid to
Make a Statement.
• Be Out of the Box
in Your Industry.
• Support a Cause
Authentically.
contact@kristinamsmith.com | K r i s t i n a M . S m i t h 2 0 1 5 | @KristinaMSmith1

11. And Yes…They Are the #Selfie Generation So a
Little Recognition Doesn’t Hurt…
• Customization and
Personalization are a
Must.
• They Want to Co-
create. Help Them
Feel Involved Not Just
“marketed to.”
• Help Them To See
Themselves in Your
Brand/Service.
contact@kristinamsmith.com | K r i s t i n a M . S m i t h 2 0 1 5 | @KristinaMSmith1

12. Key Takeaways
• Millennials are prompting a new wave of
marketing
• Value and convenience trump flash and
frequency
• Customization and personalization is always a
plus
• Engage them but don’t forget to listen
contact@kristinamsmith.com | K r i s t i n a M . S m i t h 2 0 1 5 | @KristinaMSmith1