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Social Media Marketing for Micro-Breweries
This document discusses social media marketing strategies for microbreweries. It emphasizes that an engagement strategy, where a brand actively engages in conversations on social media, is more effective than a content strategy alone. An engagement strategy for a microbrewery would involve a team searching for conversations about similar beers on Twitter and Instagram each day. The team would then comment on these posts as the microbrewery's brand to start conversations, occasionally pitching their own beers. The goal is to have potential customers notice the microbrewery engaging with them directly on social media.
Social Media Marketing for Micro-Breweries
- 1. Social Media Marketingfor Micro Breweries
- 2. “Social Media” isWord- Of-Mouth advertising/marketing ON STEROIDS. Anyone can share their experiences with hundreds or thousands of friends + family instantly .
- 3. And for the firsttime ever, businesses can seek out what’s being said & shared and jump right into the conversations!
- 4. There are twomain components of a good Social Media campaign: Content Strategy & Engagement Strategy
- 5. Most “Social Media” companiesfocus on Content Strategy, which usually yields very little results
- 6. We focus on Engagement Strategy becauseactually socializing with people as your brand is the name of the game.
- 7. Think of socialmedia networks as cocktail parties. Content Strategy is the guy walking from person to person saying: “Hey, isn’t my new tie awesome?” Engagement Strategy is the guy who says, “Hey, I noticed you’re drinking Fat Tire - isn’t that biscuit flavor awesome?” Who would you rather hang with?
- 8. So Cooking With Socialdoesn’t do Content at all? We love content! But it has to be AWESOME content. Bad (and even mediocre) content actually harms your social media efforts! Ask us about Facebook’s algorithm EdgeRank : )
- 9. Because creating awesomecontent takes time & creativity, we consult with our clients on content strategy as a supplement to our engagement campaigns. ENGAGEMENT + GOOD CONTENT = : )
- 10. So what doesan Engagement Strategy actually look like? Good question! Let’s say you are a microbrewery looking to expand into a new market…
- 11. Each day, ourteam of socialites will search networks like Twitter & Instagram for conversations and images tagged with terms relevant your business, then jump in as your brand and join the conversation.
- 12. Let’s say youknow that people who like Victory Brewing’s Hop Devil will like your new beer. Every day, we’ll find tweets and photos like these, and jump in with comments like “Oooooh, love that brew! Isn’t the citrus killer?”
- 13. Their phone willbuzz, they’ll dedicate all their attention to their screen, and they’ll read that YOUR COMPANY replied to their post. Most likely, they’ll check out your profile then respond.
- 14. Occasionally, we’ll geteven more aggressive and respond with comments like… “Ooooh, love that brew! If you love citric tones, you’d def enjoy our Citrific Ale - tried it yet?”
- 15. Occasionally, we’ll geteven more aggressive and respond with comments like… “Ooooh, love that brew! If you love citric tones, you’d def enjoy our Citrific Ale - tried it yet?” We’ll also find conversations on niche networks like Untappd that are chocked full of potential clients
- 16. Our team performs this engagement outreachfor an hour, Mon-Fri, and follows up on all replies. Talk about getting your brand out there, right?
- 17. Now, let’s getyou started! cookingwithsocial.com