Hype or reality? What do Facebook fans and Twitter followers really mean to your brand? Let's find out!

1. I LIKE, I LIKE! IN PURSUIT OF…..? WHY PEOPLE LIKE BRANDS ON FACEBOOK?

2. 700 Million + Users, We don’t need to say why we LOVE Facebook!

3. But the eternal question is Why do people ‘Like’ & ‘Follow’ Brands on Social Networks?

4. Are Facebook Pages a feel good, number chase for brand managers? Or are there any real concrete emotions & benefits for the brand? Let’s find out!!

5. INTERACTIONS + FEELINGS = BRANDS INTERACTION HAS GONE ONLINE AND SO HAVE BRAND EXPERIENCES!

6. A positive brand experience creates a loyal band of customers, Several researches have proved That brand which engage with their customers in the online space whether it is via an online Contest or constant conversations on Facebook pages & twitter - tend not only to induce purchase, But also increase recommendation to friends an family

7. FANS LIKE YOU IN PURSUIT OF…

8. WHY PEOPLE ‘LIKE’ BRANDS ON FACEBOOK?

9. 37% - The majority of your fans come in search of a special deal or offer….. Do you have one?

10. 33% of your customers bring in 6% of their network via recommendations! How are you gratifying them?

11. While 18% are in interested in entertaining content, 5% come via social search on products & news. What after they ‘Like’ you? Do you have a plan?

12. WHY PEOPLE ‘FOLLOW’ BRANDS ON TWITTER?

13. UNLIKE FACEBOOK ON TWITTER A whooping 47% of Followers are looking for deals… Plan your offers/ deals in advance to keep the interest going

14. A mere 23% of your existing customers bring about 6% of their network

15. And 23% of users follow you for cool content, that they can re –tweet and promote themselves

16. AND HOW MANY BRANDS DO THEY ACTUALLY KEEP TRACK OF Nearly 53.4 % people follow 2 – 5 brands on Facebook & Twitter… Are you one of them?

17. WHAT HAPPENS AFTER THE “LIKE” OR “FOLLOW” ARE THOSE BRANDS CONSIDERED WHEN IN THE MARKET, SHOPPING FOR PRODUCTS OF A PARTICULAR CATEGORY?

18. PEOPLE WHO FOLLOW BRANDS ON FACEBOOK CONSIDER THEM BY 42% USUALLY WHEN SHOPPING FOR PRODUCTS OF A PARTICULAR CATEGORY FROM THIS ANALYSIS WE REALIZE THAT 98% PEOPLE DO CONSIDER THE BRANDS THEY LIKE ON FACEBOOK WHILE IN THE MARKET

19. THIS NUMBER GOES UP ON TWITTER, WHERE 48% OF PEOPLE WHO FOLLOW BRANDS DO CONSIDER THEM WHILE MAKING A PURCHASE OF PRODUCTS IN A PARTICULAR CATEGORY FROM THIS ANALYSIS WE REALIZE THAT 97% PEOPLE DO CONSIDER THE BRANDS THEY FOLLOW ON TWITTER WHILE IN THE MARKET

20. AND FINALLY DO THEY REALLY BUY?

21. 42% OF FACEBOOK USERS USUALLY BUY THE BRANDS THEY LIKE AND 17% ACTUALLY DO BUY!!

22. THE GOOD NEWS IS 45% OF TWITTER USERS USUALLY BUY THE BRANDS THEY FOLLOW AND 29% ACTUALLY DO BUY!!

23. WHAT’S THEIR ONLINE EXPERIENCE LIKE?... 23.6% 24% 70% DOWNLOAD A BRAND APP CO CREATE BRANDED CONTENT EXPERIENCE THE BRAND VIA CONTESTS & SWEEPSTAKES

24. TO CONCLUDE SOCIAL MEDIA IS NOT ANOTHER ACCESSORY IN YOUR MARKETING PLAN!

25. IT IS THE CORE OF YOUR BRAND OUTFIT!

26. By Nipun Kapur Social Media Evangelist & Online Reputation Management Specialist Managing Director DRAFTFCB Interactive card.ly/nipunkapur