Leaders need certain key qualities to be effective, including showing their human side through revealing weaknesses, relying on intuition, managing employees with both care and toughness, and daring to be different. These qualities allow leaders to inspire followers and capture their hearts, minds and souls. While many books on leadership are published each year focusing on different theories, the authors of this document gained their insights from their academic and consulting careers as well as experience as business executives. An effective personal leadership style incorporates these qualities in a genuine, individualized way.

1. Why Should Anyone Be Led By You?
By: Robert Goffee and Gareth Jones
 Introduction:
 You can not do anything without followers.
 Leaders need vision, authority and energy.
 Additional Qualities:
 Show you are human
 Manage employees with tough empathy.
 Dare to be different
 Be a sensor.
 These qualities can be honed by almost anyone.

2. Background
 Last year alone more than 2000 books n leadership
were published.
 Focus of the research is on leaders who excel at
inspiring people in capturing hearts, minds and souls.
 Authors have gained the knowledge from the
following.

3. Continued…….
From their academic career
From their career as Consultants i.e. from clients
Finally as executives of their own Companies

4. They Selectively Show Their
Weaknesses(Reveal Your Weaknesses)
 When leaders reveal the weaknesses they show the
human being’s authenticity.
 Richard Branson, the founder of Virgin, is a brilliant
businessman, he often fells ill and also fumbles
incessantly while interviewed in public.
 Exposing a weakness offers a leader valuable
protection (celebrities and politicians do that)

5. They rely on intuition to gauge the
appropriateness of a course of action
 Inspirational leaders rely heavily on intuition
 Franz Humar, the CEO of Roche, is an excellent sensor
he judges cues and sense underlying currents of
opinion in the company.
 Oversensitivity for a leader can be a recipe for disaster
 Sensitivity must always be formed by reality testing.

6. They Manage Employees With
Tough Empathy
 Real Leaders care intensely about the work their employees
do.
 Alain Levy, CEO of polygram on one occasion helped his
junior executive in Australia in choosing singles off
album.
 Empathy of inspirational leaders is not only the soft kind
described in management literature.
 Tough empathy means giving people what they need not
what they want.
 CEO of Kalvin Klein Cosmetics say “you have to do things
you do not want to do and that’s hard”.

7. They Reveal Their Differences
(Dare to be different)
 They capitalize on what is unique about themselves
 The most effective leaders deliberately use differences
to keep a social difference.
 Different dress style or different physical appearance
 Sir John Harvey Jones, the former CEO of ICI had long
hairs and moustaches but he was also clever at
exploiting to show that he was adventurous,
entrepreneurial and unique.
 Most leaders don’t know about their differences.
 Leaders can over differentiate themselves in their
determination to express their separateness.

8. Leadership in Action
(Conclusion)
 All four qualities described previously are necessary for
inspirational leadership.
 Genuine leaders should not follow other leaders
completely.
 Manipulate these qualities to come up with a personal
style
 Remember there is no universal formula.

9. Theme Word Of Research

10. Recommended Reading

11. How Strong You Are In Perception?

12. Thanks for your cooperation.
Presentation Made by :
Asif Ali Kazi & Irfan Ahmad
Khokhar