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THE HEDGEHOG
     CONCEPT
 (Simplicity within
    three circles)
              BY
   MAJOR (RETD.) PRAVIN SINGH
         CONFLUENCE
THE HEDGEHOG CONCEPT




           1 ST WHO..    CONFRONT                CULTURE
  LEVEL 5               THE BRUTAL   HEDGEHOG       OF          TECH
LEADERSHIP THEN WHAT       FACTS      CONCEPT   DISCIPLINE   ACCELATOR
  DISCIPLINED PEOPLE    DISCIPLINED THOUGHT       DISCIPLINED ACTION



          FLYWHEEL
KNOW
THYSELF
“THE HEDGEHOG AND FOXES”
Isaiah Berlin
Essay  based on ancient
 Greek parable-
“The foxes know many things,
 but the Hedgehog knows one
 big thing”.
In our mythology “Arjun &
 the Fish’s eye”.
COMPLEXITY VS SIMPLICITY
 Foxes pursue many ends at the same time
  and see the world in all its complexity.
 They are “scattered or diffused”, moving
  on many levels.
 Hedgehog simplify a complex world into a
  single organising data, a basic principle or
  concept that unifies and guides
  everything.
 For Hedgehog, anything that does not
  relate to the Hedgehog idea holds no
  relevance.
TAKE THE COMPLEX WORLD AND….
SIMPLIFY IT.
 Darwin- Natural selection.
 Einstein- Relativity.
 Adam Smith- Division of labour.
 MARX-Class struggle.
 Hedgehog aren’t simpletons.
 Piercing insight to see through complexity
  and discern underlying patterns.
 Hedgehog see the essential and ignore the
  rest.
WALGREENS Vs ECKERD
 Simple concept of convenient drug store.
 Implemented with fanatical consistency.
 Replaced all inconvenient store with corner
  store, so as to have multiple entry/exit.
 Clustered store so that customer need not
  walk more than few blocks.
 PROFIT PER CUSTOMER VISIT.
 One hour photo developing etc. Etc.
 Simple idea.
COPY CAT: FOXES
 Eckerd   did copy the concept.
 56 store here, 36 there, 25 elsewhere and
  so on….
 It did not work.
 Concept of “Convenient drug store not
  achieved”.
 They diversified in home video market.
 Ten years later Eckerd ceased to exist.
THE THREE CIRCLES
 JUST BECAUSE IT IS SIMPLE DOESN’T
  MEAN IT IS RIGHT.
 MORE PRECISELY, IT IS A SIMPLE
  CRYSTALLINE CONCEPT THAT
  FLOWS FROM DEEP
  UNDERSTANDING ABOUT
  INTERSECTION OF THE FOLLOWING
  THREE CIRCLES.
THE THREE CIRCLES
1.     What in the world you are
 best at (and equally imp, what
 you cannot be the best in world
 at).
2.     What drives your
 economic engine.
3.     What are you deeply
 passionate about ?
WHAT YOU ARE DEEPLY
          PASSIONATE ABOUT.




                            WHAT
WHAT YOU CAN                DRIVES
BE THE BEST IN              YOUR
THE WORLD AT                ECONOMIC
                            ENGINE

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5 hedgehog concept

  • 1. THE HEDGEHOG CONCEPT (Simplicity within three circles) BY MAJOR (RETD.) PRAVIN SINGH CONFLUENCE
  • 2. THE HEDGEHOG CONCEPT 1 ST WHO.. CONFRONT CULTURE LEVEL 5 THE BRUTAL HEDGEHOG OF TECH LEADERSHIP THEN WHAT FACTS CONCEPT DISCIPLINE ACCELATOR DISCIPLINED PEOPLE DISCIPLINED THOUGHT DISCIPLINED ACTION FLYWHEEL
  • 4. “THE HEDGEHOG AND FOXES” Isaiah Berlin Essay based on ancient Greek parable- “The foxes know many things, but the Hedgehog knows one big thing”. In our mythology “Arjun & the Fish’s eye”.
  • 5. COMPLEXITY VS SIMPLICITY  Foxes pursue many ends at the same time and see the world in all its complexity.  They are “scattered or diffused”, moving on many levels.  Hedgehog simplify a complex world into a single organising data, a basic principle or concept that unifies and guides everything.  For Hedgehog, anything that does not relate to the Hedgehog idea holds no relevance.
  • 6. TAKE THE COMPLEX WORLD AND…. SIMPLIFY IT.  Darwin- Natural selection.  Einstein- Relativity.  Adam Smith- Division of labour.  MARX-Class struggle.  Hedgehog aren’t simpletons.  Piercing insight to see through complexity and discern underlying patterns.  Hedgehog see the essential and ignore the rest.
  • 7. WALGREENS Vs ECKERD  Simple concept of convenient drug store.  Implemented with fanatical consistency.  Replaced all inconvenient store with corner store, so as to have multiple entry/exit.  Clustered store so that customer need not walk more than few blocks.  PROFIT PER CUSTOMER VISIT.  One hour photo developing etc. Etc.  Simple idea.
  • 8. COPY CAT: FOXES  Eckerd did copy the concept.  56 store here, 36 there, 25 elsewhere and so on….  It did not work.  Concept of “Convenient drug store not achieved”.  They diversified in home video market.  Ten years later Eckerd ceased to exist.
  • 9. THE THREE CIRCLES  JUST BECAUSE IT IS SIMPLE DOESN’T MEAN IT IS RIGHT.  MORE PRECISELY, IT IS A SIMPLE CRYSTALLINE CONCEPT THAT FLOWS FROM DEEP UNDERSTANDING ABOUT INTERSECTION OF THE FOLLOWING THREE CIRCLES.
  • 10. THE THREE CIRCLES 1. What in the world you are best at (and equally imp, what you cannot be the best in world at). 2. What drives your economic engine. 3. What are you deeply passionate about ?
  • 11. WHAT YOU ARE DEEPLY PASSIONATE ABOUT. WHAT WHAT YOU CAN DRIVES BE THE BEST IN YOUR THE WORLD AT ECONOMIC ENGINE