SlideShare a Scribd company logo
???
??????
SEOsearch engine optimization
why seo matters
SEO leads have a 14.6% close rate, while outbound
leads (such as direct mail or print advertising) have
a 1.7% close rate.
51%of traffic is
driven by SEO
Over
70%of search traffic is
organic versus less than
30%as paid traffic
Over
90%of people do not go
past the first page of
search results
-market share-
???
??????
what drives SEO?
keywords
On the top 10 search results the average website
page has 2,000 keywords.
The keyword density and usage of each page
greatly influences the keyword ranking of that page.
On Page SEO
The content and html markup of your
website is critical to getting found on
the major search engines.
Page Titles (70 characters)
Meta Descriptions (155 characters)
H1 – H6 tags
Alt Tags (Used to tell search engines what
an image is about)
P tags (body copy)
Site URLS & Site Architecture
Inbound Links Versus Outbound Links
Responsive Design (mobile friendly)
Number of Pages
Indexed
Businesses with websites of 401-1000 pages get 6x
more leads than those with 51-100 pages.
BLOG
Websites with blogs get
55%more SEO traffic than websites that do not
Having accurate citations on the major
local listing sites like Google Places, Yelp,
YP.com, Bing Places, and more help you rank
higher locally.
LOCAL LISTINGS
SOCIAL MEDIA
Social Shares of each page influence rankings
(See ranking factors by search metrics)
7of the top 8
most correlated ranking factors are related to
social media according to the 2013
search metrics SEO study.
Backlinks
# of total backlinks to your website influence
SEO
% of no follow backlinks vs do follow links
matter
Relevance of backlinks to your website matter
Website value of backlink matters
Word count in anchor text
% backlinks with keyword
-sources-
http://www.searchmetrics.com/knowledge-base/
ranking-factors-us-2013/
http://searchengineland.com/study-organic-sear
ch-drives-51-traffic-social-5-202063
http://www.searchenginejournal.com/24-eye-po
pping-seo-statistics/42665/
http://www.hubspot.com/marketing-statistics
http://www.quicksprout.com/2012/12/20/the-sci
ence-behind-long-copy-how-more-content-incre
ases-rankings-and-conversions/
64.4%
20.1%
12.7%
google
yahoo
bing
-TRELLIS-
http://growwithtrellis.com/
Site Speed

More Related Content

What's hot

Sem Vs Seo
Sem Vs SeoSem Vs Seo
Sem Vs Seo
Michael Paxton
 
Search engine Optimization,Advantages Of SEO, Benefits of Seo
Search engine Optimization,Advantages Of SEO, Benefits of SeoSearch engine Optimization,Advantages Of SEO, Benefits of Seo
Search engine Optimization,Advantages Of SEO, Benefits of Seo
Dheeraj Sukumar
 
Search Engine Optimization SEO Tutorial
Search Engine Optimization SEO TutorialSearch Engine Optimization SEO Tutorial
Search Engine Optimization SEO Tutorial
Webdesign Dev
 
Social Media & SEO Proposal
Social Media & SEO ProposalSocial Media & SEO Proposal
Social Media & SEO Proposal
Khan Aamair
 
Push On Digital Editors Network Presentation V14
Push On Digital Editors Network Presentation V14Push On Digital Editors Network Presentation V14
Push On Digital Editors Network Presentation V14
SimonWharton
 
Introduction to Search Engine Optimization
Introduction to Search Engine OptimizationIntroduction to Search Engine Optimization
Introduction to Search Engine Optimization
Online Marketing Institute & Training Pvt Ltd
 
Seo Basic Training
Seo Basic TrainingSeo Basic Training
Seo Basic Training
Enrico Tofanari
 
SEO Services
SEO ServicesSEO Services
SEO Services
NxProCloud 19
 
Sem Mini Presentation
Sem Mini PresentationSem Mini Presentation
Sem Mini Presentation
asbury park press
 
SEO Search Engine Optimization Proposal - Organic SEO Ranks
SEO Search Engine Optimization Proposal - Organic SEO RanksSEO Search Engine Optimization Proposal - Organic SEO Ranks
SEO Search Engine Optimization Proposal - Organic SEO Ranks
Chakra Systems
 
Seo goals & objectives 2 quarter 2012
Seo goals & objectives 2 quarter 2012Seo goals & objectives 2 quarter 2012
Seo goals & objectives 2 quarter 2012
EBY3081
 
How search works
How search worksHow search works
How search works
Grace Adato
 
SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE OPTIMIZATION (SEO)SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE OPTIMIZATION (SEO)
Preeti Acharya
 
SEO proposal
SEO   proposalSEO   proposal
SEO proposal
webhubtechnology
 
What is seo
What is seoWhat is seo
What is seo
Faizann20
 
3rd class of Web Design
3rd class of Web Design3rd class of Web Design
3rd class of Web Design
perbhez
 
What is SEO? - Basic SEO Guide for Beginners.pptx
What is SEO? - Basic SEO Guide for Beginners.pptxWhat is SEO? - Basic SEO Guide for Beginners.pptx
What is SEO? - Basic SEO Guide for Beginners.pptx
Geromme Talampas
 
Search Marketing: 2011 SEO & PPC Update by Shari Worthington, Telesian Techn...
Search Marketing: 2011 SEO & PPC 	Update by Shari Worthington, Telesian Techn...Search Marketing: 2011 SEO & PPC 	Update by Shari Worthington, Telesian Techn...
Search Marketing: 2011 SEO & PPC Update by Shari Worthington, Telesian Techn...
ISA Marketing & Sales Summit
 
Sample SEO presentation for clients
Sample SEO presentation for clientsSample SEO presentation for clients
Sample SEO presentation for clients
Siddu Hosageri
 
SEO PPT
SEO PPTSEO PPT
SEO PPT
princebhola
 

What's hot (20)

Sem Vs Seo
Sem Vs SeoSem Vs Seo
Sem Vs Seo
 
Search engine Optimization,Advantages Of SEO, Benefits of Seo
Search engine Optimization,Advantages Of SEO, Benefits of SeoSearch engine Optimization,Advantages Of SEO, Benefits of Seo
Search engine Optimization,Advantages Of SEO, Benefits of Seo
 
Search Engine Optimization SEO Tutorial
Search Engine Optimization SEO TutorialSearch Engine Optimization SEO Tutorial
Search Engine Optimization SEO Tutorial
 
Social Media & SEO Proposal
Social Media & SEO ProposalSocial Media & SEO Proposal
Social Media & SEO Proposal
 
Push On Digital Editors Network Presentation V14
Push On Digital Editors Network Presentation V14Push On Digital Editors Network Presentation V14
Push On Digital Editors Network Presentation V14
 
Introduction to Search Engine Optimization
Introduction to Search Engine OptimizationIntroduction to Search Engine Optimization
Introduction to Search Engine Optimization
 
Seo Basic Training
Seo Basic TrainingSeo Basic Training
Seo Basic Training
 
SEO Services
SEO ServicesSEO Services
SEO Services
 
Sem Mini Presentation
Sem Mini PresentationSem Mini Presentation
Sem Mini Presentation
 
SEO Search Engine Optimization Proposal - Organic SEO Ranks
SEO Search Engine Optimization Proposal - Organic SEO RanksSEO Search Engine Optimization Proposal - Organic SEO Ranks
SEO Search Engine Optimization Proposal - Organic SEO Ranks
 
Seo goals & objectives 2 quarter 2012
Seo goals & objectives 2 quarter 2012Seo goals & objectives 2 quarter 2012
Seo goals & objectives 2 quarter 2012
 
How search works
How search worksHow search works
How search works
 
SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE OPTIMIZATION (SEO)SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE OPTIMIZATION (SEO)
 
SEO proposal
SEO   proposalSEO   proposal
SEO proposal
 
What is seo
What is seoWhat is seo
What is seo
 
3rd class of Web Design
3rd class of Web Design3rd class of Web Design
3rd class of Web Design
 
What is SEO? - Basic SEO Guide for Beginners.pptx
What is SEO? - Basic SEO Guide for Beginners.pptxWhat is SEO? - Basic SEO Guide for Beginners.pptx
What is SEO? - Basic SEO Guide for Beginners.pptx
 
Search Marketing: 2011 SEO & PPC Update by Shari Worthington, Telesian Techn...
Search Marketing: 2011 SEO & PPC 	Update by Shari Worthington, Telesian Techn...Search Marketing: 2011 SEO & PPC 	Update by Shari Worthington, Telesian Techn...
Search Marketing: 2011 SEO & PPC Update by Shari Worthington, Telesian Techn...
 
Sample SEO presentation for clients
Sample SEO presentation for clientsSample SEO presentation for clients
Sample SEO presentation for clients
 
SEO PPT
SEO PPTSEO PPT
SEO PPT
 

Viewers also liked

Q3
Q3Q3
Ética empresarial
Ética empresarialÉtica empresarial
Ética empresarial
mjverza
 
K4 globalisasi
K4 globalisasiK4 globalisasi
K4 globalisasinormazua
 
Tark poiss
Tark poissTark poiss
Tark poiss
Cassandra x
 
Plenido Dental 2015
Plenido Dental 2015Plenido Dental 2015
Plenido Dental 2015
Jordi Ferrer
 
JPR2010_TDMB
JPR2010_TDMBJPR2010_TDMB
JPR2010_TDMB
Je-Hyun Baek
 
Батрак А.В.
Батрак А.В.Батрак А.В.
Батрак А.В.
Irina09032015
 

Viewers also liked (7)

Q3
Q3Q3
Q3
 
Ética empresarial
Ética empresarialÉtica empresarial
Ética empresarial
 
K4 globalisasi
K4 globalisasiK4 globalisasi
K4 globalisasi
 
Tark poiss
Tark poissTark poiss
Tark poiss
 
Plenido Dental 2015
Plenido Dental 2015Plenido Dental 2015
Plenido Dental 2015
 
JPR2010_TDMB
JPR2010_TDMBJPR2010_TDMB
JPR2010_TDMB
 
Батрак А.В.
Батрак А.В.Батрак А.В.
Батрак А.В.
 

Similar to Why SEO Matters

Seo process
Seo processSeo process
Seo process
ugseo
 
Seo process
Seo processSeo process
Seo process
ugseo
 
Search Engine Optimization 101.pdf
Search Engine Optimization 101.pdfSearch Engine Optimization 101.pdf
Search Engine Optimization 101.pdf
Shristi Shrestha
 
Sem Mini Presentation
Sem Mini PresentationSem Mini Presentation
Sem Mini Presentation
asbury park press
 
Search Engine Optimistaion Explained
Search Engine Optimistaion ExplainedSearch Engine Optimistaion Explained
Search Engine Optimistaion Explained
Glynn Reid
 
SEo-Presentation
SEo-PresentationSEo-Presentation
SEo-Presentation
Pankaj Yadav
 
Seo
SeoSeo
SEO
SEOSEO
Print & SEO!
Print & SEO!Print & SEO!
Print & SEO!
spwolf32
 
Digital Marketing Services
Digital Marketing ServicesDigital Marketing Services
Digital Marketing Services
Archana Thakur
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
Narendra Sharma
 
Are You Invisible
Are You InvisibleAre You Invisible
Are You Invisible
shankar.checkout
 
Training Guide Video1
Training Guide Video1Training Guide Video1
Training Guide Video1
Virtual Desk Support
 
Search Engine Optimization, Organic & Paid Search
Search Engine Optimization, Organic & Paid SearchSearch Engine Optimization, Organic & Paid Search
Search Engine Optimization, Organic & Paid Search
dhinesh kumar
 
Seo 101
Seo 101Seo 101
Seo 101
edarrnell
 
What is seo & its importance
What is seo & its importanceWhat is seo & its importance
What is seo & its importance
alekyaiiii
 
Intro to Search Engine Optimization
Intro to Search Engine OptimizationIntro to Search Engine Optimization
Intro to Search Engine Optimization
Windhill Design
 
SEO - The What, Why, and How
SEO - The What, Why, and HowSEO - The What, Why, and How
SEO - The What, Why, and How
Anthony Piwarun
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
Fullhouse
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
dcuteanup
 

Similar to Why SEO Matters (20)

Seo process
Seo processSeo process
Seo process
 
Seo process
Seo processSeo process
Seo process
 
Search Engine Optimization 101.pdf
Search Engine Optimization 101.pdfSearch Engine Optimization 101.pdf
Search Engine Optimization 101.pdf
 
Sem Mini Presentation
Sem Mini PresentationSem Mini Presentation
Sem Mini Presentation
 
Search Engine Optimistaion Explained
Search Engine Optimistaion ExplainedSearch Engine Optimistaion Explained
Search Engine Optimistaion Explained
 
SEo-Presentation
SEo-PresentationSEo-Presentation
SEo-Presentation
 
Seo
SeoSeo
Seo
 
SEO
SEOSEO
SEO
 
Print & SEO!
Print & SEO!Print & SEO!
Print & SEO!
 
Digital Marketing Services
Digital Marketing ServicesDigital Marketing Services
Digital Marketing Services
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
Are You Invisible
Are You InvisibleAre You Invisible
Are You Invisible
 
Training Guide Video1
Training Guide Video1Training Guide Video1
Training Guide Video1
 
Search Engine Optimization, Organic & Paid Search
Search Engine Optimization, Organic & Paid SearchSearch Engine Optimization, Organic & Paid Search
Search Engine Optimization, Organic & Paid Search
 
Seo 101
Seo 101Seo 101
Seo 101
 
What is seo & its importance
What is seo & its importanceWhat is seo & its importance
What is seo & its importance
 
Intro to Search Engine Optimization
Intro to Search Engine OptimizationIntro to Search Engine Optimization
Intro to Search Engine Optimization
 
SEO - The What, Why, and How
SEO - The What, Why, and HowSEO - The What, Why, and How
SEO - The What, Why, and How
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
 

Recently uploaded

Project Management Semester Long Project - Acuity
Project Management Semester Long Project - AcuityProject Management Semester Long Project - Acuity
Project Management Semester Long Project - Acuity
jpupo2018
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Zilliz
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
Tatiana Kojar
 
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
Ivanti
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
 
UI5 Controls simplified - UI5con2024 presentation
UI5 Controls simplified - UI5con2024 presentationUI5 Controls simplified - UI5con2024 presentation
UI5 Controls simplified - UI5con2024 presentation
Wouter Lemaire
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Zilliz
 
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceAI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
IndexBug
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Tomaz Bratanic
 
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptxHow to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
danishmna97
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
panagenda
 
Serial Arm Control in Real Time Presentation
Serial Arm Control in Real Time PresentationSerial Arm Control in Real Time Presentation
Serial Arm Control in Real Time Presentation
tolgahangng
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
SitimaJohn
 
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
kumardaparthi1024
 
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
Daiki Mogmet Ito
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Brandon Minnick, MBA
 
Webinar: Designing a schema for a Data Warehouse
Webinar: Designing a schema for a Data WarehouseWebinar: Designing a schema for a Data Warehouse
Webinar: Designing a schema for a Data Warehouse
Federico Razzoli
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
名前 です男
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
Octavian Nadolu
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 

Recently uploaded (20)

Project Management Semester Long Project - Acuity
Project Management Semester Long Project - AcuityProject Management Semester Long Project - Acuity
Project Management Semester Long Project - Acuity
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
 
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
 
UI5 Controls simplified - UI5con2024 presentation
UI5 Controls simplified - UI5con2024 presentationUI5 Controls simplified - UI5con2024 presentation
UI5 Controls simplified - UI5con2024 presentation
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
 
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceAI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
 
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptxHow to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
 
Serial Arm Control in Real Time Presentation
Serial Arm Control in Real Time PresentationSerial Arm Control in Real Time Presentation
Serial Arm Control in Real Time Presentation
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
 
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
 
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
 
Webinar: Designing a schema for a Data Warehouse
Webinar: Designing a schema for a Data WarehouseWebinar: Designing a schema for a Data Warehouse
Webinar: Designing a schema for a Data Warehouse
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 

Why SEO Matters

  • 1. ??? ?????? SEOsearch engine optimization why seo matters SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. 51%of traffic is driven by SEO Over 70%of search traffic is organic versus less than 30%as paid traffic Over 90%of people do not go past the first page of search results -market share- ??? ?????? what drives SEO? keywords On the top 10 search results the average website page has 2,000 keywords. The keyword density and usage of each page greatly influences the keyword ranking of that page. On Page SEO The content and html markup of your website is critical to getting found on the major search engines. Page Titles (70 characters) Meta Descriptions (155 characters) H1 – H6 tags Alt Tags (Used to tell search engines what an image is about) P tags (body copy) Site URLS & Site Architecture Inbound Links Versus Outbound Links Responsive Design (mobile friendly) Number of Pages Indexed Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. BLOG Websites with blogs get 55%more SEO traffic than websites that do not Having accurate citations on the major local listing sites like Google Places, Yelp, YP.com, Bing Places, and more help you rank higher locally. LOCAL LISTINGS SOCIAL MEDIA Social Shares of each page influence rankings (See ranking factors by search metrics) 7of the top 8 most correlated ranking factors are related to social media according to the 2013 search metrics SEO study. Backlinks # of total backlinks to your website influence SEO % of no follow backlinks vs do follow links matter Relevance of backlinks to your website matter Website value of backlink matters Word count in anchor text % backlinks with keyword -sources- http://www.searchmetrics.com/knowledge-base/ ranking-factors-us-2013/ http://searchengineland.com/study-organic-sear ch-drives-51-traffic-social-5-202063 http://www.searchenginejournal.com/24-eye-po pping-seo-statistics/42665/ http://www.hubspot.com/marketing-statistics http://www.quicksprout.com/2012/12/20/the-sci ence-behind-long-copy-how-more-content-incre ases-rankings-and-conversions/ 64.4% 20.1% 12.7% google yahoo bing -TRELLIS- http://growwithtrellis.com/ Site Speed