Web Design & Developments

1. Topics Will be Discussed Today
 Basic Concept before Keyword Research
Page Title
 About Backlinks (Dofollow/Nofollow)
 Anchor text
 What is page rank?
 Understanding Authority
 Keyword Density
 Keywords
What is keyword and Different types of keywords?

3. This is a normal “dofollow” link:
<a
href=”http://www.devsteam.com
”>SEO Services</a>
This is a “nofollow” link:
<a rel=”nofollow”
href=”http://www.
devsteam.com””>SEO
Services</a>

4.  Opensiteexplorer.org (3 times per day)
 Backlinkwatch.com
 aherfs.com (15 times per day)
 ongsono.com/check_backlinks.htm
Dofollow/Nofollow Checker Add- Ons & Tools
Search Status
NoDofollow
seorankings.com/tools/nofollow-link-checker

5. Anchor text is the hyper linked words on a web page, visible & clickable text.
Example: Taher Chowdhury Sumon
Code Sample
<a href="http://www.example.com">Example Anchor Text</a>
You can use anchor text in:
External links - links from other sites
Internal links - links on your pages
Navigation Menu
Links on your main page.

8.  PageRank is Google’s system for ranking web pages.
 PageRank is a numeric value that represents how important &
relevant a page is on the web.
 PageRank thinks of links as votes, where a page linking to
another page is casted a vote.
 PageRank is based on incoming links, but not just on the number
of them – relevance and quality are important
 Not all links weight the same when it comes to PR
 High Page Rank doesn’t mean high search ranking.
 No one knows for sure how PageRank is currently calculated by
Google.

9. Tools:
 http://www.prchecker.info/check_page_rank.php
 http://checkbulkpagerank.com/
 http://www.bulkpagerank.com/
Mozilla Add- Ons:
 Search Status
 Web Rank
 SEO Quake
Google Chrome:
 Google Chrome Extension iPageRank
 PageRank

10.  Decent Domain Name
 Good & Quality Content
 Number of index page
 Website Site Age
 No of Backlinks & Quality
Backlinks
 Good Feedback
 The time users spend browsing
site
 Niche related Blog Partnerships
 Trusted Site
 Social Activities
 Be Different
http://www.verticalmeasures.com/wordpress/wp-content/uploads/2011/11/The-Authority-
Building-Machine-Infographic.jpg

11.  The percentage of times a keyword or phrase
appears on a web page compared to the total
number of words on the page.
 A web page is relevant to a specified keyword
or keyword phrase.
 Many SEO experts consider the optimum
keyword density to be 1 to 3 percent.
 Keyword Density = No of repeats of the
keyword / total number of words on the page *
100
 Tools to check keyword Density
http://tools.seobook.com/general/keyword-
density/

13.  Single Keyword
 Multiple Keyword
 Long tail Keyword
 Brand Keyword
 Service & Product based Keyword
 Geographical Keyword (Local &
Global keyword)
 Strong & Weak Keyword
 Misspelled Keyword
Seasonal Keyword
 Demographic
Segmented Keyword
 Call to Action
 B2B Keyword
 Entity Keyword
 Modifier Keyword
 Educational Keyword
 Horizontal Keyword
 Vertical Keyword

14. Keyword Research and Competitor Analysis (3 Lecture)
 Choosing Targeted Market & Finding profitable Keywords
 Why need Keyword Research
 Finding keywords suggestion using seed keywords
 Understanding search volumes ('Broad' versus 'Exact' keyword match)
 Checking target
 Checking keyword competition
 Competitor keyword research tactics
 Long tail keywords - what they are and how to select and use them
 Best keyword research and selection tools
 Domain Selection Process, Why domain name is important?
Topics Will be Discussed Tomorrow