Search Engine Optimistaion Explained
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The document discusses search engine optimization and its importance for web marketing. It defines SEO as the process of creating web pages that rank highly in search engine results. Some key points made include that SEO provides benefits like access to a massive online audience and ability to target specific markets. Effective SEO, such as through high-quality content and relevant keywords, can result in increased traffic and sales by positioning sites within the top search results.
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2. It provides questions CMOs should ask about their website's SEO efforts, such as what they want visitors to do, how many search visitors actually perform the desired action, and what percentage leave within 10 seconds.
3. The document stresses the importance of tracking SEO data like appearing for target search phrases and compared to competitors, and using this data to measure the effectiveness and revenue from online efforts.
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2. It provides examples of questions CMOs should ask about their SEO efforts, such as what they want website visitors to do, how many search visitors actually perform the desired action, and what percentage leave the site quickly.
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Branding and SEO foundation setup outside of website including a complete Social Media branding and optimization package with Google My Business optimization and much more.
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This document provides an overview of search engine optimization (SEO). It defines SEO as the process of getting organic search engine traffic and discusses the need for SEO to increase a site's visibility. The document also lists major search engines like Google and Bing, common SEO tools, techniques for optimization, and factors that affect search engine rankings. It notes both advantages of increased traffic and awareness from SEO as well as potential disadvantages like unwanted attention.
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