The document provides an overview of search engine marketing and discusses key topics such as paid search (PPC), search engine optimization (SEO), local search results, and measuring the performance of search marketing campaigns. It notes that search engine spending is expected to grow significantly and that most searchers click on organic results. The document also outlines factors important for SEO like content, links, and site architecture as well as how to set up business profiles across different search engines and directories.
Search Engine Marketing is a broad term now. This presentation will help you to understand the basic concept of SEM & an overview of few paid social media platforms as well.
This is a beginners guide to Search Marketing that covers the basics of PPC, SEO & how Google and the major search engines rank web sites.
If you are interested in learning more about Wpromote PPC Management or other online services, please visit us!
Between SEM, SEO, and PPC, it's understandable that someone may get a little lost. This presentation will walk you though the various methods o f search engine marketing, and even give a couple tips and best practices. For more information, feel free to find us as www.silverbackstrategies.com .
Search Engine Marketing is a broad term now. This presentation will help you to understand the basic concept of SEM & an overview of few paid social media platforms as well.
This is a beginners guide to Search Marketing that covers the basics of PPC, SEO & how Google and the major search engines rank web sites.
If you are interested in learning more about Wpromote PPC Management or other online services, please visit us!
Between SEM, SEO, and PPC, it's understandable that someone may get a little lost. This presentation will walk you though the various methods o f search engine marketing, and even give a couple tips and best practices. For more information, feel free to find us as www.silverbackstrategies.com .
SEO 101 featuring top benefits of having a site optimized for maximum search visibility, overall strategy from design to code, and tactics of implementation after site launch.
You will become aware of the issues that can adversely affect the position of your website in the search engine results. You will also learn about some the positive steps you can take to improve both your website and the linking to your website that over time will improve your website promotion within Google.By the end of the course you won’t necessarily know how to fix any outstanding issues but at least you will be aware that you do have outstanding issues on your website. A more detailed series of courses is available which will cover the actual techniques you need to implement in detail to really get the best out of your search engine optimisation efforts.
ARISE ROBY
Hi this is the presentation for the new users and for the one who are updating themselves for SEO and PPC.... Hope this will be helpful to you all
Enjoy !!!!!!
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
This presentation is a talking guide to introduce SEO to the Small Business Owner or any party that can benefit from a basic knowledge of what SEO is, how it works and what value it provides.
Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...Stephen Nold
Events and Exhibitions are embracing an entirely new suite of analytic website tools, most available at no cost, that can help slash marketing costs, enhance booth sales and evolve community interactions. Exhibition and event organizers now have an opportunity to improve web traffic, measure results and make mid-course adjustments.
This session will define some of the new web asset dashboards and tricks of the trade to improve the results of your event website. Specific solutions covered include:
• Content and linking strategies
• Google analytics
• Pay-per-click, and
• Traditional PR wire distribution
Sharing one of our internal presentation regarding search engine optimization.
We hope you'd love our mini powerpoint slides
Brought to you by http://www.convurgency.com
Alex DiSebastian, Web Director of PaperStreet Web Design, explores the world of SEO showing the importance of Search Engine Optimization in the Business world today. Learn more by visiting http://www.paperstreet.com/
SEO 101 featuring top benefits of having a site optimized for maximum search visibility, overall strategy from design to code, and tactics of implementation after site launch.
You will become aware of the issues that can adversely affect the position of your website in the search engine results. You will also learn about some the positive steps you can take to improve both your website and the linking to your website that over time will improve your website promotion within Google.By the end of the course you won’t necessarily know how to fix any outstanding issues but at least you will be aware that you do have outstanding issues on your website. A more detailed series of courses is available which will cover the actual techniques you need to implement in detail to really get the best out of your search engine optimisation efforts.
ARISE ROBY
Hi this is the presentation for the new users and for the one who are updating themselves for SEO and PPC.... Hope this will be helpful to you all
Enjoy !!!!!!
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
This presentation is a talking guide to introduce SEO to the Small Business Owner or any party that can benefit from a basic knowledge of what SEO is, how it works and what value it provides.
Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...Stephen Nold
Events and Exhibitions are embracing an entirely new suite of analytic website tools, most available at no cost, that can help slash marketing costs, enhance booth sales and evolve community interactions. Exhibition and event organizers now have an opportunity to improve web traffic, measure results and make mid-course adjustments.
This session will define some of the new web asset dashboards and tricks of the trade to improve the results of your event website. Specific solutions covered include:
• Content and linking strategies
• Google analytics
• Pay-per-click, and
• Traditional PR wire distribution
Sharing one of our internal presentation regarding search engine optimization.
We hope you'd love our mini powerpoint slides
Brought to you by http://www.convurgency.com
Alex DiSebastian, Web Director of PaperStreet Web Design, explores the world of SEO showing the importance of Search Engine Optimization in the Business world today. Learn more by visiting http://www.paperstreet.com/
Independent Wedding Professionals Association. Presentation given by Jeff Sauer to the Independent Wedding Professionals Association in MN on 12/20/2011.
Everyday consumers turn to Google to search for where they can buy products and services near their location. If you’re business isn’t ranking in local search, you could be losing customers to your competition.
Presented by our very own Angie Schottmuller at Conversion Conference Chicago on June 11, 2013 and SMX Advanced on June 12, 2013.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI. Your time and budget is finite. Grow ROI with an SEO & CRO power play. >> Contact us today for a consultation!
Presented by own Angie Schottmuller on April 26, 2013 as part of the Instant eTraining Social Media online certification course.
Visuals are processed 60,000 times faster in the human brain than text. It's time to better leverage social networks for collecting and aggregating photos for your business! Learn the basics of Instragram, cases studies of diverse successes, tips for photo challenges, tools for analytics, and more!
Here's the truth, the majority of marketers FAILat content marketing. Don't believe us, data shows the overwhelming amount of companies openly admit that their content marketing is not meeting their expectations.
Our presentation shares content marketing "do's" and "don'ts" and how content strategy is the foundation for successful content marketing.
Presentation to Wales Deanery 2013
The 4xP model of team performance. How to diagnose and fix any teamwork problem with a simple model. It's going to be a Purpose issue, a Process issue, a People issue or a Partnerships issue - or maybe a combination!
The building that, for many years, was the head-office of RTP (National Portuguese Television), has now been converted into a modern 5-star hotel with its doors open to the world.
At the VIP Grand Lisboa Hotel & Spa, decorated in a Zen concept, with a total of 264 rooms and 31 Suites, you will find yourself surrounded by luxury.
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
Amiro Consulting is a leading Cloud Marketing Solutions provider. We deliver scalable products and on-demand professional services to help enterprises accelerate their adoption of cloud applications and platforms.
Our world-class portfolio proves that we bring innovation and best practices to every project. From demand generation to marketing automation, CRM implementation and cloud strategy, we guarantee that our Solutions deliver the increased productivity, revenues and ROI that you expect.
This presentation will help you to know what is SEO all about and how it can help you to rank your website on top page and increase traffic on your website.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
1. Overview of Search Engine Marketing Knowledge & Expertise Technology Customer Service Search Engine Marketing Simple Solution What is going to help YOUR BUSINESS
2. Internet Users in the World Growth from 1995 - 2010 Google Is Founded AOL Introduces Flat-Rate Access 1 Billion Users Online Online Matchmaking Grows Over 200% Napster File Sharing Network Makes It Big Howard Dean Uses Internet As A Powerful Campaigning Tool You Tube Goes Live Market Growth & Potential
3. Market Growth & Potential Spending for online search is expected to grow to $17 Billion by 2012.
4. 86% of local searchers follow up with a phone call or an in-store visit 61% end up making a purchase (according to 2007 research) Source: TMP Directional Marketing, 2007 Intent to Purchase
11. Algorithms & Spiders The same things you are looking for: Content Relevancy (Search engines read text) Links: Trust & Authority (prominence of the site) What are they looking for? Site Architecture (URL & Page Structure)
OrangeSoda provides solutions to small and local businesses by simplifying the search engine marketing process. This is done by technology, customer service and experienced experts. The OS focus is on quantifiable results for advertisers.
Q: Why does the amount of $ spent on paid search increase year over year? A: more searchers online; more advertisers; more competition for clicks and click prices. The point here is that advertisers continue to increase spends because they see the value of local SEM. IT WORKS! In addition, the advertisers that dedicated part of their advertising budget to PPC/SEM increased it the next year because it worked for them.
Q: Why does the amount of $ spent on paid search increase year over year? A: more searchers online; more advertisers; more competition for clicks and click prices. The point here is that advertisers continue to increase spends because they see the value of local SEM. IT WORKS! In addition, the advertisers that dedicated part of their advertising budget to PPC/SEM increased it the next year because it worked for them.
This is the most important statistic. Q: Why is the percentage so high for local search compared to regular search? A: When someone searches for a local business, service or product it is because they are intending to call, visit or purchase.
Online Marketing – Methods. Search Engine Marketing is part of Online. PPC and SEO are part of SEM. Pay-Per-Click (PPC) Search Engine Optimization (SEO) Banners Email Affiliate
Pay-Per-Click are paid ads on the SERP (Search Engine Results Page). Sponsored Links on the page. Pay on CPC (Cost-Per-Click) basis. Listings at “top and right hand side” There can be up to 3 at top & up to 8 on right side of SERP. That’s 11 per SERP.
To maximize on the benefit of PPC there are many variables to keep in check. OS creates KW lists, manages PPC budgets, caps and bids, creates ad copy, selects the most appropriate landing pages and focuses on managing the Quality Score too. We take advantage of Geo-targeting and other variables that are available through search engine and OS reporting. Full management.
The process of increasing organic traffic for a website through targeted keyword phrases. The process of helping a website rank organically for targeted keyword terms. “Left side of the page” Organic listings, natural. What the search engines naturally bring up for a search and consider to be most relevant. Up to 10 on left side of SERP.
Keep it Simple: Relevance and Trust!!!! Search engines utilize algorithms (mathematical formulas) called spiders that “crawl” the world wide web. They search for relevant content, and authoritative sites on subjects and then index them so that when you search they can pull the most relevant results. The spiders are designed to act like humans. For instance if a site can’t be pulled up or takes too long to load you leave and so does the spider.
Simply Explaination of Site Architecture / Content (Relevancy) / Links (Trust&Authority)
Pay-Per-Click are paid ads on the SERP (Search Engine Results Page). Sponsored Links on the page. Pay on CPC (Cost-Per-Click) basis. Listings at “top and right hand side” There can be up to 3 at top & up to 8 on right side of SERP. That’s 11 per SERP.
Business Profile page – mini 1 page website. This is a Profile Page with Contact, Company Logo, About You/Company, Directions…
Content on the profile page gets distributed to over 50 of the major local directories including Google and Yahoo local. This also allows for one place to update information for these local directories and portals.
Online reporting
SEO provides the greatest long-term return on investment. Due to the amount of traffic/click-throughs in the organic listings once rankings are achieved the traffic is much higher. Organic listings are more trusted and therefore, receive more click throughs. In addition, you do not pay on a cost per click basis. At first you have to wait for results, but when they come they far outweigh results from paid search in traffic volume.
A myth is that SEM is expensive. It actually has the lowest CPL of any direct marketing method. How many of you have run in to advertisers that are skeptical about SEM or see their web site as an expense? Our job in sales is to help advertisers see their website as an asset. A 24 hour 7 day a week sales person.
