Search engines drive 85% of website traffic, so higher search engine rankings are crucial to increasing a site's visibility and traffic. Most users only view the top 10 search results, so on-page SEO like optimizing titles, headers, content and tags helps a site rank higher. Off-page SEO like getting relevant links from other high quality, unblocked sites can also boost rankings over time, though immediate or guaranteed results are unrealistic.

1. Why you need SEO
Based on a study by Georgia Tech, 85% of all traffic to a website is derived from search engines.
Higher rankings on
key search engines will increase traffic to your web site.
90% of all users don’t look past the top 30 results. ( Most only view TOP 10 )
Unrealistic SEO expectations
Immediate results in search visibility
Search visibility will not fluctuate
You will always be ahead of your competitors for every keyword
Increase in backlinks within a short period of time ( 1 month )
Realistic SEO expectations
Overall increase in search visibility
Ranking fluctuations will occur
Targetted traffic
Onpage SEO
Refers to all the things that could and should be done on the web page to get a good search
engine ranking.
Title and meta tags ( Meta description and Meta keywords tag )
Header tags ( h1 )
Content
ALT attribute
Sitemap ( html and xml )
Text based navigation
Offpage SEO
Refers to all the things that could and should be done externally to gain link popularity and as a
consequence high search engine ranking.
Relevence of linking page to our page
Anchor text
Link position ( Whether the link is contextual, placed within other relevant links, or in sidebar –
not effective )
Pagerank
Whether the linking page is blocked from spiders