This document provides 10 tips for small businesses to maximize their use of LinkedIn: 1) Develop a game plan and stick to it by defining goals and messaging; 2) Create a complete company profile; 3) Share expertise on topics of interest to target audiences; 4) Begin connecting by importing contacts and spending time on connections; 5) Generate leads using InMail to facilitate connections; 6) Ask connections for referrals; 7) Join relevant industry groups; 8) Conduct competitive analysis and consider LinkedIn for recruitment; 9) Build presence by having employees connect and share; 10) Execute daily with listening, posting, and community building. LinkedIn can be a powerful tool when these strategies are implemented.