The document outlines four reasons to build a personal brand: 1) to increase employability by standing out, 2) to build credibility and expertise within your industry, 3) to develop networks that can be leveraged for opportunities and promotions, and 4) to attract work that intrinsically motivates you. Personal branding is presented as important for career success by differentiating yourself and demonstrating your value to employers.

1. 4 reasons to consider building your personal brand.

2. 1. to increase your employability.

3. personal branding is now a prerequisite for career success.

4. being smart, educated, creative, enthusiastic, organised etc is great.

5. but.

6. but. so is everybody else.

7. personal branding is about standing out from the status quo and demonstrating to an employer that you can/do add value.

8. 2. to build your profile within your industry.

9. building your profile within your industry is kind of like further education.

10. it gives you credibility.

11. people will judge you on how many awards you have won, what speakers you have seen, what events you have been to, what professional networking groups you are a member of etc.

12. personal branding is about positioning yourself as a high profile individual and an expert within your industry.

13. 3. to build your networks.

14. make the most of every opportunity to gain exposure to industry professionals.

15. create positive word of mouth.

16. for yourself.

17. get endorsement from widely-known and well-respected professionals from within your industry.

18. personal branding is about developing networks that can be leveraged, to use as a platform to promote yourself, and to use in order to gain access to “hard-to-reach” opportunities.

19. people do business with people they like.

20. people do business with people they like. people help people they like.

21. people do business with people they like. people help people they like. people give jobs to people they like.

22. make sure you are liked.

23. 4. to attract work that you love.

24. extraordinary results and innovation are bi-products of us doing something that we are intrinsically motivated to do.

25. personal branding is about making what it is that intrinsically motivates us known to the public.

26. if you market yourselves according to your intrinsic motivation, you will attract work that you love doing.