Jack had an idea for a white paper that he wanted to publish and promote on his company's website. However, when he presented the idea to his boss, his boss refused to allow it. Frustrated, Jack resigned from his job and published the white paper himself through his own social networks. The white paper gained global recognition and spread widely through Jack's networks and beyond. Jack's former boss regretted not allowing the publication of the white paper initially. The document then discusses how social businesses have less hierarchy and more engagement/collaboration compared to traditional organizational structures.