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Personal Branding
ARCS Management meeting
Dr Glenn Carter
Healthcare Professionals Group
Employment Overview
Optimism across the pharmaceutical and medical devices sector.
Companies are planning for growth.
Increase in hiring – business-critical roles and business-growth roles.
Companies need top talent to grow and evolve.
During the interview process questions are asked: “How does this candidate stand out? What
makes them special? What can they do differently to other candidates? What value do they bring?
Personal Branding is the process by which a candidate differentiates themselves.
What’s Branding
Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s product
distinct from those of other sellers”. American Marketing Association
Brand elements – Name, Tagline, Graphics, Logo, Shapes, Colours, Scent, Taste, Sound
Brand identity – core values – what does the brand stand for?
Brand personality – how would you describe the brand?
Brand loyalty – how connected is the brand?
Brand valuation/Brand equity – how much is the brand worth?
Personal Branding
It’s been around for many years and social technologies have made it more prominent.
"The Brand Called You“ Tom Peters 1997
"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us
need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be
in business today, our most important job is to be head marketer for the brand called You."
"What do I do that adds remarkable, measurable, distinguished, distinctive value?"
Personal Branding
Personal Branding is not just for celebrities, it’s for everyone.
Good personal branding will ensure that candidates stand out from the crowd as top, in-demand
talent.
It gets you noticed and being noticed makes you top-of-mind when vacancies need filling.
Personal branding is about differentiating yourself through your credibility, knowledge and networks.
1. Tips to Enhance your Personal Brand
Join industry committees and contribute to conference organisation, policy development and
stakeholder engagement. Work collaboratively with others, be authentic, ethical, trustworthy and
credible.
2. Tips to Enhance your Personal Brand
Attend conferences, network with new people, be interested in their professional lives and highlight
your expertise.
3. Tips to Enhance your Personal Brand
Select a specialised industry topic, contribute to industry newsletters and get quoted in the Press.
4. Tips to Enhance your Personal Brand
Contribute to relevant blogs through the publication of original ideas and commentary on other
people’s posts. Be insightful.
5. Tips to Enhance your Personal Brand
Conduct a self-review of your online information and remove material which is inconsistent with a
professional image.
6. Tips to Enhance your Personal Brand
Have a comprehensive LinkedIn profile highlighting your expertise and achievements and
consistently build your online connections.
7. Tips to Enhance your Personal Brand
Communicate with your online connections regularly with updates and the sharing of relevant
information. Engage with your connections.
8. Tips to Enhance your Personal Brand
Review your corporate wardrobe and ensure that it’s consistent with the professional image you
would like to portray.
9. Tips to Enhance your Personal Brand
Ensure that you eat well, sleep well, exercise and don’t over-indulge, always presenting yourself in a
refreshed and motivated manner.
10. Tips to Enhance your Personal Brand
Be interesting. Have topics to discuss outside of work. Start a hobby, take a long weekend, read a
book, stay current with the news. Business relationships are multi-dimensional and building rapport
is central to managing your Personal Brand.
Good personal branding will ensure that
candidates stand out from the crowd
as top, in-demand talent
Health & Aged Care Professionals
Recruiting all clinical care, management and operational positions with Public and Private Hospitals; Medical Practices;
Imaging Service Providers; Health Insurance Funds; and Aged Care providers, residential facilities and affiliated service
providers
www.hacpconnect.com
Pharmaceutical & Medical Professionals
Recruiting all positions, at all levels, into biotechnology, medical devices, pharmaceutical and scientific companies
www.pmpconnect.com
Rural & Remote Healthcare Professionals
Recruiting doctors, nurses, allied health professionals, and healthcare administrators into rural and remote hospitals and
medical practices
www.rrhpconnect.com

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Personal Branding - the key success factor for promotions and new opportunities

  • 1. Personal Branding ARCS Management meeting Dr Glenn Carter Healthcare Professionals Group
  • 2. Employment Overview Optimism across the pharmaceutical and medical devices sector. Companies are planning for growth. Increase in hiring – business-critical roles and business-growth roles. Companies need top talent to grow and evolve. During the interview process questions are asked: “How does this candidate stand out? What makes them special? What can they do differently to other candidates? What value do they bring? Personal Branding is the process by which a candidate differentiates themselves.
  • 3. What’s Branding Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers”. American Marketing Association Brand elements – Name, Tagline, Graphics, Logo, Shapes, Colours, Scent, Taste, Sound Brand identity – core values – what does the brand stand for? Brand personality – how would you describe the brand? Brand loyalty – how connected is the brand? Brand valuation/Brand equity – how much is the brand worth?
  • 4. Personal Branding It’s been around for many years and social technologies have made it more prominent. "The Brand Called You“ Tom Peters 1997 "Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You." "What do I do that adds remarkable, measurable, distinguished, distinctive value?"
  • 5. Personal Branding Personal Branding is not just for celebrities, it’s for everyone. Good personal branding will ensure that candidates stand out from the crowd as top, in-demand talent. It gets you noticed and being noticed makes you top-of-mind when vacancies need filling. Personal branding is about differentiating yourself through your credibility, knowledge and networks.
  • 6. 1. Tips to Enhance your Personal Brand Join industry committees and contribute to conference organisation, policy development and stakeholder engagement. Work collaboratively with others, be authentic, ethical, trustworthy and credible.
  • 7. 2. Tips to Enhance your Personal Brand Attend conferences, network with new people, be interested in their professional lives and highlight your expertise.
  • 8. 3. Tips to Enhance your Personal Brand Select a specialised industry topic, contribute to industry newsletters and get quoted in the Press.
  • 9. 4. Tips to Enhance your Personal Brand Contribute to relevant blogs through the publication of original ideas and commentary on other people’s posts. Be insightful.
  • 10. 5. Tips to Enhance your Personal Brand Conduct a self-review of your online information and remove material which is inconsistent with a professional image.
  • 11. 6. Tips to Enhance your Personal Brand Have a comprehensive LinkedIn profile highlighting your expertise and achievements and consistently build your online connections.
  • 12. 7. Tips to Enhance your Personal Brand Communicate with your online connections regularly with updates and the sharing of relevant information. Engage with your connections.
  • 13. 8. Tips to Enhance your Personal Brand Review your corporate wardrobe and ensure that it’s consistent with the professional image you would like to portray.
  • 14. 9. Tips to Enhance your Personal Brand Ensure that you eat well, sleep well, exercise and don’t over-indulge, always presenting yourself in a refreshed and motivated manner.
  • 15. 10. Tips to Enhance your Personal Brand Be interesting. Have topics to discuss outside of work. Start a hobby, take a long weekend, read a book, stay current with the news. Business relationships are multi-dimensional and building rapport is central to managing your Personal Brand.
  • 16. Good personal branding will ensure that candidates stand out from the crowd as top, in-demand talent
  • 17. Health & Aged Care Professionals Recruiting all clinical care, management and operational positions with Public and Private Hospitals; Medical Practices; Imaging Service Providers; Health Insurance Funds; and Aged Care providers, residential facilities and affiliated service providers www.hacpconnect.com Pharmaceutical & Medical Professionals Recruiting all positions, at all levels, into biotechnology, medical devices, pharmaceutical and scientific companies www.pmpconnect.com Rural & Remote Healthcare Professionals Recruiting doctors, nurses, allied health professionals, and healthcare administrators into rural and remote hospitals and medical practices www.rrhpconnect.com