Personal branding is essential for entrepreneurs to build their reputation and drive business. There are five key strategies: 1) Know who you are and what you stand for to build an authentic brand. 2) Build relationships by listening to others and finding ways to help them. 3) Promote yourself confidently by sharing your vision without being salesy. 4) Develop an online presence through a website, blog, and social media to demonstrate your expertise. 5) Manage your reputation by addressing any concerns professionally and monitoring your online presence to ensure it remains productive and consistent with your brand. Personal branding takes work but is critical to long term success.