Simon Norris is the CEO of Nomensa and a psychologist, while Darius Pocha is the Executive Creative Director and a designer. The Nomensa way combines psychology and design to create meaningful interactions. Darius and Simon want to share their thinking on improving experiences for both users and clients. They argue that high fidelity work that conveys deep meaning is important for clients, and that experience designers often focus more on users than clients. They advocate for a "meaning-centered design" approach.